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    Phnam Bagley - FI Branding and Design - R4a

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    The document discusses branding and design. It provides information about Phnam Bagley, a founding partner and creative director at Nonfiction LLC. It highlights Bagley's expertise in areas like hardware design, space architecture, and futurism. The document also explores definitions of design, important considerations for good design like usability and humanity, and asks six key questions designers should answer.

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    Phnam Bagley - FI Branding and Design - R4a

    Uploaded by

    Founder Institute
    1K views63 pages
    The document discusses branding and design. It provides information about Phnam Bagley, a founding partner and creative director at Nonfiction LLC. It highlights Bagley's expertise in areas like hardware design, space architecture, and futurism. The document also explores definitions of design, important considerations for good design like usability and humanity, and asks six key questions designers should answer.

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    Phnam Bagley_FI Branding and Design_r4a

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    The document discusses branding and design. It provides information about Phnam Bagley, a founding partner and creative director at Nonfiction LLC. It highlights Bagley's expertise in areas like hardware design, space architecture, and futurism. The document also explores definitions of design, important considerations for good design like usability and humanity, and asks six key questions designers should answer.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    1K views63 pages

    Phnam Bagley - FI Branding and Design - R4a

    Uploaded by

    Founder Institute
    The document discusses branding and design. It provides information about Phnam Bagley, a founding partner and creative director at Nonfiction LLC. It highlights Bagley's expertise in areas like hardware design, space architecture, and futurism. The document also explores definitions of design, important considerations for good design like usability and humanity, and asks six key questions designers should answer.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 63

    Branding & Design

    Founder Institute - Mentor Sessions

    Phnam Bagley | Founding Partner + Creative Director at Nonfiction LLC

    info@nonfiction.design | IG @nonfiction.design | TW @nonfictiond | www.nonfiction.design

    San Francisco, CA | March 10, 2021

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    I turn science fiction into reality

    for a better future.

    Hardware Designer

    Space Architect

    Futurist

    Educator

    Craftswoman

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    N ON F I C T I ON L LC . 2 019 . S t r i ct l y C o n f i de n t i al . 11
    N ON F I C T I ON L LC . 2 0 2 0 . S t r i ct l y C o n f i de n t i al .
    Good branding and design.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    What is design?

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    What is design?

    Making things pretty.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Making things
    Setting up trends.
    Reaching out. stand out.
    Engineering.
    Making things Solving problems.
    Making things inclusive. Making things
    patentable. desirable.
    What is design?
    Making sense
    of systems.
    Innovating. Eliminating
    Making things
    shame. user friendly.

    Organizing things. Making things Communicating.


    Making things pretty. work.
    Inventing.

    Turning new behaviors Challenging


    Making things into habits. the status quo.
    Making something Bringing clarity.
    sell.
    stand out
    Turning complex
    Connecting. into simple. Making things Bringing pride
    meaningful. to an idea.
    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    RELIABILITY

    AESTHETICS/
    DURABILITY
    BRANDING

    APPEARANCE
    MARKET FIT INTUITIVE USE

    USERS/

    PURCHASERS
    MAKE THINGS
    MAKE THINGS
    RELIABILITY
    RELATABLE HARMONIOUS

    GOOD

    DESIGN
    COMPANY/

    DURABILITY
    PARTNERS

    VALUE FUNCTION

    MAKE THINGS

    USEFUL
    FUTURE OF

    ERGONOMICS
    THE INDUSTRY

    USER
    HUMANITY
    EXPERIENCE
    THE PLANET PLEASURE

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    6 important questions.

    1. Why should this exist?

    2. What are we saying?

    3. Where does it live?

    4. Who is it serving?

    5. How do we make it a reality?

    6. When will it make a significant impact?

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Why do I need good branding?

    Say something before you say anything.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Why do I need good branding?

    SERIOUS
    DISTINCTIVE
    CONSISTENCY
    ALIGNED
    INSPIRE

    COMPANY & DESIRABLE & CLARITY VALUES OTHERS

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Good branding Bad branding
    Clear
    Confusing

    Professional
    Cheap

    Iconic
    Forgettable

    Cohesive
    Random

    Appropriate
    Aimless

    Engaging
    Tired

    Convenient
    Annoying

    Logical
    Haphazard

    Forward-thinking
    Stuck

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Dos and Don’ts.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Do not… Instead,
    Ask for an opinion. Ask how it makes them feel.

    Think non-designers can do design work. Hire professional designers.

    Think of design as an afterthought. Start with design and strategy.

    Copy an existing brand just because you like it. Find what will excite your stakeholders.

    Create an evolution of an existing product. Think of the revolution you can bring to the world.

    Work alone. Ask for help.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    What goes into a branding exercise?

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Brand strategy.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Personality.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Target audience.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Logo design.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Naming.
    A name can make or break a brand.

    It should be easy to pronounce and spell, in any language.

    Meaning is important. Make the story of your name interesting.

    10 (10100 )

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Colors.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Typography.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Imagery.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Design Language System.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Copywriting.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Guidelines.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Branding applications.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Branding yourself.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Branding your website.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Branding your user interface.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Branding your hardware.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Branding your social media.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Branding your packaging.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Halo Neuroscience Neuroprimer
    Branding your ads.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Branding your retail space.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Branding your company culture.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Three branding stories.

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Chapter 1: Verizon logo

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Chapter 1: Verizon logo

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Chapter 2: vuli.com

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Chapter 2: vuli.com

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Chapter 2: vuli.com

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Chapter 3: Marley

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Chapter 3: Marley

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Chapter 3: Marley

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Chapter 3: Marley

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Chapter 3: Marley

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Chapter 3: Marley

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Chapter 3: Marley

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    www.futurefuture.design

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .
    Thank you!

    @NonfictionD

    @Nonfiction.Design

    @NonfictionDesign

    @Nonfiction

    N ON F I C T I ON L LC . 2 0 21. S t r i ct l y C o n f i de n t i al .

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