10 Local Example of Successful

Entrepreneurs

Submitted by:
Lacno, Jeremiah B.
BSCE-3B
Submitted to.:
Dr. Danilo B. Pulma
 Introduction and Background
Entrepreneurship is highly regarded as being important to stimulating economic growth

and a key to innovation. It also provides job opportunities which are vital for people to

improve their economic lot. Everybody want to be “successful entreprenuer” but

what makes them successful is a mystery of their mind. But here is simple math that can

change you mind to get you more near Your success path.

If you look at actually scientific explanation to make you successful it is not just

hardwork. It has been proved over and over by scientist that Conciousness is the most

related to the Business Success. The nature of success requires ambition, ethic,

inspiration, and motivation. According to Chinese philosopher Lao Tzu "The journey of

the thousand miles begins with a single footstep".

Such are the the stories of these ten individuals all of them successful entrepreneurs.

Visionary founders these men and women have smilar path of being successful, some of

them started small, took risk, and eventually expanded their businesses.

10 local example of successful entrepreneur.

1. Tony Tan Caktiong - Jollibee

Tony Tan Caktiong used

to operate an ice cream parlor, before converting it into a fast food restaurant called

Jollibee. With a starting capital of P350,000 the young Caktiong opened two branches in

Cubao and Quiapo, together with friends who supported his idea. Caktiong decided to

serve hamburgers, fried chicken, and spaghetti to customers when they started looking

beyond the usual ice cream.

Eventually the business grew, and he had to hire more employees. By knowing the

Filipino market, Jollibee managed to excel as a fastfood powerhouse.

2. Edgar Sia - Mang Inasal

Hailing from thr Iloilo City, Edgar Sia dropped out from college to pursue his own

laundry and photo developing business at the age of 19. In 2003, 26 tears old Sia

decided to open a barbecue fast food restaurant Mang Inasal-Ilongo for "Mr. Barbecue".

The first branch was built at a mall parking lot in his home city.

The restaurant took off. When Tony Caktiong heard about Sia's burgeoning business, he

decided to buy Mang Inasal for a total of P5 billion. Sia eventually put the sale of Mang

Inasal to the other investment like banking and healthcare. At 42, he's considered the

country's youngest billionaire.

3. Cresida Tueres - Greenwich Pizza

In 1971, Cresida Tueres started Greenwich as small over the counter pizza store in

Greenhills. Tueres had a knack for cooking. Her friends loved the food she served so

much that they decided to buy their own Greenwich franchise. Impressed with Tueres's
business acumen and the growth of business Jollibee food corporation obtain a deals in

1994 to

acquire of

80%

Greenwich's shareholding. Since then, the pizza parlor branched out to include other

dishes in its menu. In 1997, Greenwich had a record sale of P1 billion.

4. Milagros, Clarita, and Doris Leelin - Goldilocks

With only two cakes displays and ten employees. Milagros, Clarita, and Doris Leelin

started Goldilocks at 70 square meter building space in Makati. Sisters Milagros and

Clarita loved baking and decided to pursue their passion into business. With the hepl of

sister-in-law Doris Leelin, the Leelins opened their first branch.

In 1991, Goldilocks launched its franchising program. As of 2015, the bakeshop chain

had almost 400 stores across the country with other branches in the USA, Canada, and

Southeast Asia. From a modest capital of P66,000 Goldilocks is now a multi-million food

enterprise with more than 4,000 employees.

5. Joe Magsaysay - Potato Corner

The young Magsaysay left school to bust tables, wash plate, and work on the cash

register at fast food chain. In a few years he became a manager, handling five stores.

With his background and skills in a store management, Magsaysay's friends asked him to

handle a potato corner, of which he was a co-founder. They pooled their money

together and started the foodcart business in 199, offering franchise left and right.

Today, Potato Corner has more than 550 stalls in the Philippines and around the world.

6. Asiang Reyes - Aristocrat

In the 1930s, Asiang

Reyes started the

Aristocrat as mobile canteen in Luneta, serving sandwiches filled with adobo and other
Filipino viands. Hotdog trucks were in vogue at a time. Reyes created her own version of

merienda park-goers.

Reyes wad supposed to name the canteen "Andy" after her oldest son, but changed it to

Aristocrat instead.The canteen prospered, and Reyes and her husband decided to turn it

into a full time restaurant.

7. Socorro Ramos - National Book Store

Socorro Ramos entered

the publishing and

retailed industry by working as a salesgirl at a bookstore. At the age of 19, she opened

National Book Store in Escolta with her husband with a capital of P200, selling books and

supplies to the students. At the time, Manila was under the control of a Japanese, who

imposed the censorship on books and periodicals. To augment their earnings, she and

her husband resorted to selling other items like candles and soaps.

After the post war boom proved profitable for the company. Ushering in bigger

revenues, a Ramoses build a nine-story building along Avenida. At 95, she still believe in

the time honored tradition of "hands-on approach" in business. She even design the

company's logo herself.

8. Araceli and Jun Manas - Hen Lin

Using the recipe they learned from the Chinese chef and a capital of P30,000, Arceli and

Jun Manas started Hen Lin in 1983. Jun work for an insurance firm while his wife Arceli

worked in a bank. The couple had to learn the intricacies of the business themselves . At

night, they practiced making siomai or dumplings.

The Manas couple opened the first Hen lin store in SM Makati, which was well received

for its delicious dim sum offerings. 30 years on, Hen Lin is popular in many malls,

offering various products such as hopia, noodles, congee, rice toppings, and breakfast

food.

9. Corazon D. Ong - CDO Foodsphere, Inc.

Corazon D. Ong is the founder of CDO Foods. It was a hobby of Ms. Ong to make

processed meats products such as corned beef, hotdog, meatloaf and hamburger

patties. She was a dietician by profession. So she understood what the preferences of

most Filipinos are. Today, CDO Foodsphere, Inc. was recognized as the leading supplier

of meat toppings. Why?? Because nowadays we have many working mothers and it is

convenient on their part to have foods which can be cooked easily

10. Alfredo Yao - Zest-O

He’s one of the most resilient businessmen in the Philippines, and has built his legacy

on hard work and perseverance, as well as showing tenacity for always finding better

ways of doing things. Zest-O founder Alfredo Yao’s own youth was cut short when his

father died. He spent the rest of it running a stall in the streets of Blumentritt. As the

eldest in a brood of six, the 13-year-old stepped up to help support his family.“I don’t

know how to explain how hard it is, looking for 3 meals a day,” he shared. Yao is now

hailed as the country’s Juice King. Zest-O Corporation also went on to diversify its

product range, offering canned drinks, noodles, condiments, toothpaste, and detergent.

Conclusion
These Filipino entrepreneurs all enjoyed what they were doing. They never did anything

they hated or anything they didn’t want to do. Their careers was built around what

they enjoyed and had a natural talent for. Some of these Filipino Entrepreneurs didn’t

have any education at all.

They dropped out of school and somehow created success from it. Before they

“arrived” to success, they all previously failed in whatever they did to get there. This

is an extremely common pattern. Everyone fails on their way to success.

None of them took the easy route to get where they were today. They all worked long

into the night on their craft, their business and their careers. They paid the price for

success.Along their journey, they all continually kept working towards their goal of being

successful in their field.

They never gave up after their first attempt, they just kept on going for many years.

These Filipino Entrepreneurs shows that you can’t achieve success over night, it takes

hard work, dedication and continual improvement to get where they were. They all

focused on their careers and made it successful.

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