The document discusses the benefits of a new digital marketing strategy for a company called TapScanner. It proposes using social media platforms like Facebook, Instagram and LinkedIn to promote TapScanner's document scanning app and drive more downloads. Key goals of the strategy include raising brand awareness, acquiring new customers, and increasing revenue through in-app purchases and subscriptions over the next 6 months.
The document discusses the benefits of a new digital marketing strategy for a company called TapScanner. It proposes using social media platforms like Facebook, Instagram and LinkedIn to promote TapScanner's document scanning app and drive more downloads. Key goals of the strategy include raising brand awareness, acquiring new customers, and increasing revenue through in-app purchases and subscriptions over the next 6 months.
The document discusses the benefits of a new digital marketing strategy for a company called TapScanner. It proposes using social media platforms like Facebook, Instagram and LinkedIn to promote TapScanner's document scanning app and drive more downloads. Key goals of the strategy include raising brand awareness, acquiring new customers, and increasing revenue through in-app purchases and subscriptions over the next 6 months.