• Name: Anand Jasal

• Branch: Information Technology

• Section :A
• Enrollment no.: 0126IT201015
• Subject : English for communication
• Assignment
• Topic: Cultural Communication
• And
• Cross cultural Barrier
 CROSS CULTURAL &
COMMUNICATION

submitted to:- Made By :-

Priyanka rai Mam ANAND JASAL
WHAT IS CULTURE ?
• Culture is a word for the 'way of life' of groups of people, meaning the way they do
things. ... Excellence of taste in the fine arts and humanities, also known as high
culture. An integrated pattern of human knowledge, belief, and behavior. The outlook,
attitudes, values, morals, goals, and customs shared by a society.
• Communication is the act of giving,
receiving, and sharing information --
in other words, talking or writing,
and listening or reading. Good
communicators listen carefully,
speak or write clearly, and respect
different opinions.
 WHY CROSS CULTURAL
COMMUNICATION IS
IMPORTANT

• Cross-cultural communication has become strategically

important to companies due to the growth of global business,
technology, and the Internet. ... This type of communication
involves an understanding of how people from different
cultures speak, communicate, and perceive the world around
them.