COMPARITIVE STUDY ON EMPLOYEE ENGAGEMENT INITIATIVE

ACTIVETIES IN TELECOM SECTOR IN INDIA-WITH SPECIFIC

REFERENCE TO TOP THREE TELECOM PLAYERS(RELIANCE, BHARTHI
AIRTEL, BSNL)

Submitted in partial fulfilment of the requirements for the

Award of degree of

MASTERS OF BUSINESS ADMINISTRATION

Submitted By:

RAMYA M

0921260

Under the Guidance of:

PROF. KAMBAM VEDANTAN

CHRIST UNIVERSITY INSTITUTE OF MANAGEMENT

BANGALORE-560 029

2009 – 2011
 DECLARATION

I hereby declare that this project report titled “Comparative Study on Employee Engagement
Initiative activates in Telecom Sector in India- With specific reference to top three telecom
players (Reliance, Airtel, and BSNL)”, submitted to Christ University Institute of Management is
a record of original and independent work carried out in partial fulfilment of the requirements for
the award of MASTERS IN BUSINESS ADMINISTRATION degree, of Christ University. This
report has been done under the guidance of Prof. Kambam Vedantan.

I also declare that this representation has not been previously published or submitted as a project
report for the award of any Degree or Diploma of Christ University or anywhere else.

PLACE: Bangalore

DATE:

SIGNATURE OF DECLARANT:
 CERTIFICATION

This is to certify that this project report titled “Comparative Study on Employee Engagement
Initiative activates in Telecom Sector in India- With specific reference to top three telecom
players (Reliance, Airtel, and BSNL)” is an independent and original work and no previous
record of such work exists. It has been done by Ms. Ramya M, for the partial fulfilment of
requirements for award of MASTERS OF BUSINESS ADMINISTRATION, under my
guidance.

PLACE: Bangalore

DATE:

SIGNATURE OF CERTIFIER:
 ACKNOWLEDGEMENT

I would like to express my profound gratitude to all those who have been instrumental in the
preparation of this project report as without their help this project would have not been possible
to complete.

My deepest gratitude to my mentor and project guide Prof. Kambam Vedantan who has been a
constant strength and support throughout this project. His guidance has added immense value to
this project.

I would also like to thank my family and friends for their help and support in completing this
project.

RAMYA M

0921260
Executive Summary

Employee engagement is the level of commitment and involvement an employee has towards
their organization and its values. An engaged employee is aware of business context, and works with
colleagues to improve performance within the job for the benefit of the organization. It is a positive
attitude held by the employees towards the organization and its values. This study focuses on how
employee engagement is an antecedent of job involvement and what company should do to make the
employees engaged. People tend to receive more pleasure and satisfaction from what they do if they are
in jobs or roles that match both their interests and their skills. If people feel they are making meaningful
contributions to their jobs, their organizations, and society as a whole, they tend to be more engaged.

The connections between what people do every day and the goals and mission of the organization
is crucial to engagement. This project is going to take into consideration the needs and wants of the
employees. The employees need to be happy with the work they are doing feel contended as they go back
home from their work and should not feel stressed by the amount of work and flaws in the organization.
They should be overenthusiastic with their job take it as a passion and should not take it merely as a job
just to earn their living.

For this purpose knowing the employee is necessary, understanding them making them relax at
work, getting them involved with the work giving them autonomy etc helps improve productivity.

An engaged employee is aware of business context, and works with colleagues to improve
performance within the job for the benefit of the organization. It is a positive attitude held by the
employees towards the organization and its values.
 TABLE OF CONTENTS
Chapter Page
Chapter Scheme
No. No.
1. Introduction

1.1 Indian Telecom Sector

1.2 Introduction-Employee Engagement
1.3 Brief of Employee Engagement Activities at top three
telecom players
1.4 Introduction to top three telecom players of India
1.5 Need and Rationale for Employee Engagement
1.6 Aims and Objectives for Employee Engagement

2. Review of literature

2.1 Literature Review

3. Research Design
3.1 Objective
3.2 Problem Statement
3.3 Data Collection method
3.4 Questionnaire survey
3.5 Method of collection
3.6 Scope of the study

4. Interpretation

5. Suggestions

6. Appendix:
6.1 Annexure

6.2 Bibliography