K.S.

SCHOOL OF ENGINEERING AND MANAGEMENT, BANGALORE - 560109

DEPARTMENT OF MANAGEMENT STUDIES
ASSIGNMENT-2
Academic Year 2020

Batch 2021-2022

Year/Semester/Section 2021/1st SEMESTER Dept MBA

Course Code/Title 20MBA15/Marketing Management

Name of the Instructor Gautham S

Blooms: K1: Remembering K2: Understanding K3: Applying

Assignment No: 2 Total marks:15

Date of Issue:13/3/21 Date of Submission:17/3/21
K
Sl. No. Assignment Questions CO Marks
Level
What is a “Product”? with a graph represent the product K1
1. CO3 1
lifecycle curve Remembering
What is Product Line, Product Mix, Product Depth, Product K2
2. CO3 1
Width, and Product Length? Understanding
K1
3. Define Pricing. List any 3 main objectives of pricing. CO3 1
Remembering
Using the example of Hindustan Unilever Products apply the
K2
4. principle of Product Line, Product Mix in explaining Product CO2 2
Understanding
Width, Depth and Length.
Using your own example apply the concepts of labelling and
packing and explain how labelling and packing is used as a K2
5. CO3 2
Understanding
Marketing Tool
Demonstrate about contemporary channels & Retailing in
K3
6. India. Illustrate about concept of steps in channel CO4 2
Applying
management decision.
Write down any 2 differences between Supply chain K2
7. CO4 1
management & Logistics. Understanding
Explain in detail “Product Hierarchy” by using your own
K3
8. examples. Explain in detail the concept of Line Stretching, CO3 2
Applying
Line Filling, Line Pruning
Explain briefly the factors affecting Channel choice or
K1
9. distribution. Explain briefly about different types of channel CO4 1
Remembering
conflicts.
Demonstrate about various types of pricing strategies with K2
10. examples. CO3 2
Understanding

FACULTY INCHARGE HOD-MBA