GROWTH

THROUGH
COMMERCIAL
BE LIFE YEARS AHEAD

Patient Inspired. Outcomes Driven.

 Accenture Life Sciences 2

NEW SCIENCE IS HERE.

But for New Science to
deliver against its promise
as the new growth machine
in today’s economic
environment, new
commercial models
and customer experiences
are necessary.

Are you ready to unlock

your new growth engine
to be life years ahead?
 Accenture Life Sciences 12

AT THE HEART
OF EVERY CARE Being life years ahead means you
EXPERIENCE IS understand this, knowing exactly

A PERSON – what is delighting your customers

and differentiating you from your
A HUMAN BEING. competitors at every moment.
NEW EXPERIENCES: THE CASE Accenture Life Sciences 9

FOR CHANGE
New science demands greater personalization and customer understanding. Our research with
patients, providers, and pharmaceutical companies has uncovered some eye-opening facts about
today’s commercial models and the customer experience.

Patients said that you

don’t understand them… … and you agree.

Only 47% 1/2

of patients said of life sciences
pharmaceutical commercial leads said
companies understand they don’t have a good
their emotional, financial understanding of what
and other needs related their customers need
to their condition. and want.
Source: Accenture Patient Services Survey 2019 Source: Accenture CEO/CMO Survey 2019
AN INTELLIGENT,
IMMERSIVE,
INTEGRATED
PATIENT
EXPERIENCE
CAN ACHIEVE
BETTER
OUTCOMES

Copyright © 2019 Accenture. All rights reserved. 5

 Accenture Life Sciences 15

IMAGINE IF…
Patients could effortlessly Doctors could access updated and Medical device companies could
stay true to their regimen accurate patient information in design better user experiences and
real-time to adjust treatments build a stronger position in the market
 Accenture Life Sciences 13

WHAT IF YOU COULD BUILD A

NEW COMMERCIAL MODEL ?
One that…

Delivers better Delights its Applies Streamlines Harnesses

outcomes customers Intelligence and digitizes ecosystems

Centers the Understands what Enables the application Empowers seamless

Enables connection to
commercial patients and healthcare of AI, smart collaboration across
data and insights from
organization on providers want in their automation, machine the commercial
other healthcare
delivering better individual interactions learning and advances organization and other
entities impacting the
patient and program and designs analytics –at scale—to functional areas –
patient experience.
outcomes. experiences that discover and apply new connecting, simplifying
people love. insights. and unifying decision
making.

Our commercial capabilities are designed to help you become a “Living Business” – one
that unlocks sustained growth by continuously adapting to evolving customer needs.
 Accenture Life Sciences 14

WITH CAPABILITIES THAT UNLOCK

YOUR COMMERCIAL GROWTH

Value-based Customer Marketing,

Models Engagement & Sales & Patient Services
&Therapeutic Experience Customer
Strategies Operations

Platform & Data Ecosystems

For more on these capabilities, visit Accenture.com/LSCommercial

VALUE-BASED MODELS &
THERAPEUTIC STRATEGIES
IN ACTION
ROCHE
Improving care for diabetes patients.
We are working with Roche to improve
how diabetes care is managed and
delivered through the development of a
data-driven core analytics platform for
Roche’s digital diabetes ecosystem. The
platform and ecosystem will seamlessly
connect patients, their caregivers and
healthcare providers with a suite of new
digital health services.
BIOGEN
Improving care for diabetes patients.
Accenture is working with Biogen on MS
PATHS which uses advances in
technology to generate and collect
standardized patient data during routine
office visits that could lead to new
discoveries in MS. As of February 2018,
the solution handles 10,000+ patients
from 10 centers in Europe and the US.
CUSTOMER ENGAGMENT
AND EXPERIENCE
IN ACTION
GLOBAL PHARMA CO.
Creating brilliant experiences.
In 2008, we envisioned a points-based rewards program
that taps multi-segmented consumers across varied
lifecycles based on the unique timing of their aesthetic
treatment, rewarding patients with everything from free
treatments to location-based services that offer quick
check-in upon arrival at a physician’s office. The program
drives consumer continuity through a Sitecore-built
website, mobile app, in-office collateral, full support
management (call center, program brochures, sales
training and FAQs), analytics, campaign management and
browser-based dashboards where the company can track
and review program performance. The program’s patients
yield 2.5X revenue and is the #1 medical loyalty program.
GLOBAL MEDICAL DEVICES CO.
Empowering the customer experience through digital.
Accenture is providing marketing strategy, creative services
and technical design and implementation support for a new
web platform, including the development of the new website’s
go-to-market positioning, user experience, information
architecture, visual design and front-end development. The
solution being implemented, Adobe Experience Manager,
offers a robust platform to manage digital properties, assets
and rich media which will accelerate the company’s time-to-
market while maintaining brand integrity and consistency.
Business users will be able to create and publish online
experiences and campaigns that will empower the brand and
make the user experience more relevant and consistent. By
responding to how customers consume content, the company
will maximize engagement by offering impactful experiences
across web, mobile and future channels.
MARKETING, SALES AND
CUSTOMER OPERATIONS
IN ACTION
GSK
Partnering to create better care experiences.
Working together to transform GSK’s global
commercial marketing operations using digital
innovation, data and analytics to create more-
relevant, personalized experiences for healthcare
professionals and patients. We are creating and
running a future-ready global Intelligent Marketing
Operation Center -- a one-stop shop for content
production and management, multi-channel
campaign execution, and data-driven personalized
marketing for 40 markets and 50+ prescription
medicine brands.
BIOPHARMACEUTICALS LEADER
Speeding and improving content management.
This company had overlapping channels, vendors, platforms and
processes which caused excessive spend and redundancies,
limited brand consistency and time to market. We developed the
transformation strategy and created a centralized global content
factory that consolidated 20+ internal web content management
systems across 65 countries to manage approximately 1,200
websites for nearly 100 different product brands in a single,
cloud-based platform. Results included:
• $15M global savings in Year 1 of operations
• $20M production savings within 18 months
• 47% reduction in cycle time for site production
• 34% agency creative cost savings
• 71% reduction in spend per website build
• 30-day reduction in campaign launch time
PATIENT SERVICES
IN ACTION
SHIRE
Helping patients with rare diseases.
We worked with Shire to build a user-friendly mobile
app that helps patients with rare diseases better
manage their condition. Built on Accenture’s INTIENT
Patient Platform and integrated with Shire’s CRM
services, the app helps patients find disease and
product information, navigate insurance and financial
support, receive patient support directly via phone
calls and texts, update their personal data, and use an
e-diary to monitor their symptoms and health events.
GLOBAL PHARMA GIANT
Changing lives with AI-powered diabetes care.
Accenture helped a global pharmaceutical giant use deep
learning to develop a new kind of solution for diabetes
care in emerging economies. With a complex computer
vision algorithm embedded in a simple mobile app,
they’re helping patients measure their glucose levels as
often as they need—with over 70% accuracy, and
growing. It’s taking the convenience and effectiveness of
self-care to diabetes patients around the world.

WHAT IF YOU COULD BUILD A
NEW CUSTOMER EXPERIENCE?
What Makes Us Different
Instead of focusing on advertising and
media, brand and business success are
driven by Experience. We are different
because:
• New breed of agency
• Experience-led
• Dynamic capability mix
• One global team
• Business credibility
Accenture Life Sciences 21
Accenture Interactive By The Numbers
• 10 years or experience. Accenture
Interactive was launched in 2009.
• US$8.5B 2018 revenue
• 30% YoY growth
• 360+ patents and applications pending
worldwide
• 125+ locations around the globe
• 10.6K engagements
• 2.2K clients
• 77 of the Fortune Global 100 companies
are Accenture Interactive clients
 Accenture Life Sciences 25

IT’S TIME
TO HIT THE
GROUND
GROWING
CONTACT US
accenture.com/lscommercial

linkedin.com/company/
accenture_life_sciences

@AccentureLifeSci