Learnovate Task No. - 04 - Nikita Daki

Lernovate Task No.
- 04,
(Saturday, Oct. 10, 2020)
By Nikita Daki
Email – nikita14daki@gmail.com
Learnovate Ecommerce
Account information of the online selling books

Company:
1. Amazon Kindle Direct Publish:
Introduction:
Amazon is already popular among new-gen readers thanks to its
Kindle platform. While traditional bookworms primarily favour books in a
printed form, the US Company has somehow succeeded to bring ebooks to
the mainstream. But apart from convincing people to prefer reading ebooks
over physical books, Kindle as a platform has been able to attract young
authors in markets like India where regional language content is high in
demand. As of today, more than one lakh authors from India have signed up
on the KDP service and Amazon is optimistic to see that number continues
to grow. It initially offered English as the language for authors publishing
eBooks in India. However, Amazon in October last year expanded the free
service by adding five Indian languages, namely Gujarati, Hindi,
Malayalam, Marathi, and Tamil.
Explanation:
 In 2019, authors earned more than $300 million from the Kindle
Direct Publishing (KDP) Select Global Fund, totaling more than $1.1
billion since the launch of Kindle Unlimited, Amazon reported among
a blizzard of other information the company delivered in connection
with the release of its 2019 financial results. (Author earnings from
Kindle Unlimited do not include their a la carte sales).
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Lernovate Task No. - 04,
By Nikita Daki
 Since Kindle Unlimited launched, Amazon said, KDP authors have

earned more than $1.1 billion through the program, and more than
1,000 had royalties of $100,000 through KDP in 2019. No other
bookselling or publishing figures were released by the company,
which reported total revenue of $280.5 billion last year, up 20% over
2018.
 Net income rose 15%, to $11.6 billion. Subscription services revenue
rose 32% in the final quarter over 2018, and revenue generated by
Amazon Web Services (AWS) jumped 34% in the fourth quarter
compared to the same period a year ago.
 AWS, Amazon’s cloud service business, had revenue of $35 billion in
2019, up 37% over 2018, and operating income increased to $9.2
billion, from $7.3 billion, making AWS Amazon’s most profitable
segment by far. In contrast, Amazon’s North American business had
an operating income of $7 billion on revenue of $170.7 billion.
 For 2020, Amazon projected that sales will grow between 16% and
22% over the first quarter of 2019, but said operating income will be
between $3 billion to $4.2 billion, down from $4.4 billion in the first
period of 2019.
Other Details:
Particulars Amount
Revenue: Increase US$280.522 billion (2019)
Operating income: Increase US$14.541 billion (2019)
Net income: Increase US$11.588 billion (2019)
Total assets: Increase US$225.248 billion (2019)
Total equity: Increase US$62.06 billion (2019)
Number of Increase 1,000,000 (July 2020)
employees:
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By Nikita Daki
Step-wise guide to selling books online:
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By Nikita Daki
2. Lulu:
Introduction:
Lulu.com produces books in print and digital form. Printed books are
available in several formats and sizes including paperback, coil bound, and
hardcover. Books can be printed in black and white or in full color. In 2009,
Lulu.com began publishing and distributing eBooks. Lulu.com also prints
and publishes calendars and photo books. In 2017, Lulu.com introduced an
Open Access print-on-demand service. Whatever you choose to create,
however you choose to create it, Lulu is here to help with book printing
available in five languages and in over 225 countries and territories. Lulu
encourages you to create something. Lulu has, evolving into the premier
free-to-use online self-publishing and print-on-demand Company. Anyone
with a book to print can create on Lulu without paying a penny upfront. Lulu
provides free online publishing tools to let you print, publish, and sell books,
eBooks, photo books, calendars & more.
Explanation:
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By Nikita Daki
 Revenue can be defined as the amount of money a company receives

from its customers in exchange for the sales of goods or services.
Revenue is the top line item on an income statement from which all
costs and expenses are subtracted to arrive at net income. Lulu Inc
revenue for the twelve months ending July 31, 2020 was $ 3,979,296
(In thousands), an 8.04% increase year-over-year.
 Operating income can be defined as income after operating expenses
have been deducted and before interest payments and taxes have been
deducted. Operating income for the twelve months ending July 31,
2020 was $0.749B, a 1.92% decline year-over-year.
 Net income can be defined as company's net profit or loss after all
revenues, income items, and expenses have been accounted for. Net
income for the quarter ending July 31, 2020 was $ 645,596 (In
thousands) a 30.55% decline year-over-year.
 Shares outstanding can be defined as the number of shares held by
shareholders (including insiders) assuming conversion of all
convertible debt, securities, warrants and options. This metric
excludes the company's treasury shares. Shares outstanding for the
quarter ending July 31, 2020 were 0.131B, a 0.01% increase year-
over-year.
Other Details:
Particulars Amount
Revenue: $ 3,979,296 (In thousands) (2020)
Operating income: $0.749 billion (2020)
Net income: $ 645,596 (In thousands) (2020)
Total assets: $3.281 billion (2019)
Total equity: $1.952 billion (2019)
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By Nikita Daki
3. BookBaby:
Introduction:
BookBaby is a self-publishing platform that digitally distributes written
materials from independent authors and publishers and makes e-books
available to all major digital retailers. BookBaby has three publishing
packages writers and publishers can choose from. The Free package, which
costs nothing, requires a writer to submit the final ePub file that will be
distributed to retail partners such as Amazon and Barnes & Noble. With the
help of a self-publishing company, e-book authors can complete the process
of creating, converting and publishing content into digital form. Plus,
authors usually retain complete control of the planning, editing, publishing
and marketing process. Furthermore, authors typically retain all rights to
self-published books. Through self-publishing, writers have become
empowered in numerous ways while also leaving the door open to the more
conventional means of publishing their material should they decide to pursue
them.
Explanation:
 The Standard package, priced at $99, includes ePub file conversion,
proof, global distribution, and others. The Premium package, which
costs $249, includes ePub file conversion, proof, worldwide
distribution and others. Writers keep 85% of net sales.
 In August, 2019 bookbaby.com's total website visitor was 234891,
increased by 2% from previous month. Some key metrics are Average
time spent on site is 2 minutes, Bounce Rate is 59% and average page
per visit is 3 respectively.
Other Details:
Particulars Amount
Revenue: $11.7 Million (2020)
per employee is $243,000
Number of Employees 48 Employees (2020)
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By Nikita Daki
4. eBooks:
Introduction:
Launched in 2000, eBooks.com is a popular ebook retailer with a reputation
for innovation, integrity and independence. We sell ebooks direct to millions
of consumers around the world, with five local sales portals in the US,
Canada, UK, Europe and Australia. They sell ebooks direct to consumers via
eBooks.com & provide a range of ebook-specific technical services to book
publishers. eBooks own publisher licenses, delivery platforms, reader apps
and repository of titles. E-book Reader, our mobile app, is one of the most
popular apps in the ebook market, with millions of installs. eBooks.com
hosts over a million unique ebook titles and has millions of members.
Explanation:
 Revenue in the eBooks segment is projected to reach US$16,647m in
2020.
 Revenue is expected to show an annual growth rate (CAGR 2020-
2025) of 3.7%, resulting in a projected market volume of
US$19,997m by 2025.
 User penetration will be 14.4% in 2020 and is expected to hit 16.9%
by 2025.
 The average revenue per user (ARPU) is expected to amount to
US$15.52.
 In global comparison, most revenue will be generated in the United
States (US$6,498m in 2020).
 The average revenue per user (ARPU) in the eBooks segment is
projected to amount to US$15.52 in 2020.
 In the year 2019 a share of 36.0% of users is 25-34 years old.
Other Details:
Particular
Amount
s
Revenue: US$ 16,647 million(2020)
Users: 1,072.5 million(2020)
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By Nikita Daki
 Revenue: The “Revenue” box shows the forecasted revenue

development of the selected market (market segment, region) for each
year.
Revenue Growth: The “Revenue Growth” box shows the year-over-
year revenue development of the selected market (market segment,
region) in percentage terms.
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By Nikita Daki
5. eBay:
Introduction:
eBay Inc. is a global commerce leader, which includes our Marketplace,
StubHub and Classifieds platforms. The Company’s technologies and
services are designed to give buyers choice and relevant inventory and
enable sellers worldwide to offer their inventory for sale, virtually anytime
and anywhere. eBay’s Selling Tools make it easy for you to sell your used or
new rare comics and books for some extra cash. It is the popular online
auction website. You can also set yourself up to sell books on eBay in the
same way you can buy from an eBay seller. eBay makes it easy for you to
sell your books on line. They even provide a way for you to have a virtual
book store without a physical location. If you have decided to sell your
books, comics, and magazines online, you have to ask yourself whether or
not you know everything there is to know about the trade in books and
periodicals.
Explanation:
 Over 180 million people are shopping on eBay. You might have exactly
what they want!
 Sellers on eBay generate over $250M in sales daily.
 As of December 31, 2019, we employed approximately 13,300 people
globally. Approximately 6,600 of our employees were located in the
U.S.
 In 2019, eBay enabled over $90 billion of Gross Merchandise Volume.
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By Nikita Daki
 In January 2020, they declared a quarterly cash dividend of $0.16 per

share of common stock to be paid on March 20, 2020 to stockholders of
record as of March 2, 2020.
 Net revenues included $81 million of hedging gains and $8 million
during the year ended December 31, 2019.
Other Details:
Particulars Amount
Revenue: Increase US$10.8 billion (2019)
Operating income: US$2.321 billion (2019)
Net income: US$1.792 billion (2019)
Total assets: US$18.174 billion (2019)
Total equity: US$2.87 billion (2019)
Number of 13,300 (December 2019)[
employees:
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Lernovate Task No.

Account information of the online selling books

1. Amazon Kindle Direct Publish:

 Since Kindle Unlimited launched, Amazon said, KDP authors have

Step-wise guide to selling books online:

 Revenue can be defined as the amount of money a company receives

 Revenue: The “Revenue” box shows the forecasted revenue

 In January 2020, they declared a quarterly cash dividend of $0.16 per

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