Natalie ​Newman 

A  fourth  year  business  administration  student  at  James  Madison  University,

pursuing  a  degree  in  marketing  with  a  concentration  in  digital  marketing..
Experienced  in  both  B2B  and  B2C  industries, marketing analytics, media planning,
social media, and content creation. 
     
 

Contact   Work Experience  

   
   

   (980) 328 - 1300  Marketing and Corporate Communications Intern 

 

  Na.Newman011@gmail.com  HITT Contracting Inc. ​ / June 2020 - July 2020 / Falls Church, VA (Remote)  
   LinkedIn.com/in/natalienewman01 
 

#28 on Top 100 Best Internships according to Vault  

   Harrisonburg, VA 
▪ Created mid-year KPI Communications report detailing social media engagement and website 
activity via Google Analytics and Sprout Social 
  ▪ Managed social media campaign and achieved the highest post engagements of the month 
Education   ▪ Utilized Adobe Indesign to update over 200 corporate marketing materials  
  ▪ Led research on employee recruiting through social media and presented solutions to manager 
▪ Assisted i​ n the execution of crisis communications plan with adjustments due to COVID-19  
 

B.B.A. Marketing 
Digital Marketing Concentration  ▪ Shadowed the completion of a multimillion dollar proposal and interview presentation 
James Madison University    
Expected Graduation: May 2021  Skills​: Google Analytics, Adobe InDesign, internal marketing communications  
    
Dual Enrollment Courses,  Marketing Intern 
 

Piedmont Virginia Community College   WorldStrides​ / May 2019 - August 2019 / Charlottesville, VA 
2015 - 2017   ▪ Led catalog rebranding project including establishing concrete value proposition, content 
 
creation, and presented marketing brief to senior marketing management  

Certifications  
▪ Constructed pivot charts and NPS scores in Microsoft Excel to analyze over 800 surveys 
▪ Analyzed social media engagement via Hootsuite’s management platform  
 
▪ Responsible for communicating expectations and product details to multiple vendors  
 
▪ Conducted interviews with senior executives in efforts to establish value proposition 
In progress: 
 
Expected Completion: April 2021  Skills​: Microsoft Excel, content creation, project management, public speaking  
Google Analytics Individual Qualification   
HubSpot Inbound Marketing  Alumni Relations Director 
Hubspot Email Marketing    

Kappa Alpha Theta, Eta Rho Chapter​ / August 2018 - December 2018 / Harrisonburg, VA 
Hootsuite Social Media Marketing 
 
▪ Directed and delegated tasks to five-member committee  
  ▪ Responsible for communications between current members and over 500 alumni  
 
▪ Coordinated annual alumni event including invitations, graphics creation, and itinerary 
Skills     
 
Intern  
   

Technical  Yves Delorme​ / September 2016 - May 2017 / Charlottesville, VA 

Microsoft Excel   ▪ Inspected and proofread international catalog with Marketing Director  
Microsoft Access   ▪ Assisted in the analyzation of individual store profitability in Microsoft Excel  
Google Analytics (beginner)   
WordPress (beginner)   
Adobe InDesign (beginner)  Relevant Coursework  
Amazon Mechanical Turk 
 
Qualtrics 
Integrated Marketing Communications  
   

Professional   Created a comprehensive multi-channel IMC campaign for a local company and was awarded 
Project management   most valuable player by professor and fellow team members. 
Media planning   Marketing Analytics   
 

Content creation   Conducted data collection and analysis on the meal kit delivery service market.  
Analytical thinking   Project details:IRB approval, survey research through Qualtrics, used MTurk to ensure reliable 
Public speaking   responses, and conducted multiple statistical tests in Microsoft Access, SPSS, and Excel. 
Creative thinking  Integrated Business  
  Completed 12-credit-hour course that integrated finance, management, marketing, and 
  operations. Worked in a cross-disciplinary team to develop a viable business plan.