KOLEJ UNIVERSITI TUNKU ABDUL RAHMAN

Faculty of Accountancy, Finance and Business

Academic Year 2019/2020

ABDT2043 FUNDAMENTALS OF MARKETING

COURSEWORK SPECIFICATION

COURSEWOR ASSESSMENT (100%)

1. Final Individual Written Assignment (100%)

Based on the individual assignment (macroenvironment analysis assignment which

submitted in week 3), students are required to continue to write an assignment on the
following topics:
 Segmentation, targeting and positioning
 Recommendations on Marketing Mix: Product, Place, Price, and Promotion

Instructions to students

 Write a 5 – page assignment (excluding Table of Contents, References and

Appendices).
 Assignment is to be typed in font size 12pt, Times New Roman, 1.5 spacing and
Justify the text alignment on A4 size papers.
 All pages must be paginated consecutively using Arabic numerals (e.g., 1, 2, 3,
etc) including appendices and printed at the bottom right of the page.
 The final individual written assignment must be submitted through the relevant
Google classroom not later than 24/4/2020.

Assignment Layout: Final Individual Written Assignment

 Cover page (Refer to Appendix 1)

 Feedback form (Refer to Appendix 3)
 Plagiarism statement (Refer to Appendix 2)
 Turnitin/ Google Originality report result
 Table of contents
 Contents of assignment (must be based on the macroenvironment analysis
assignment)
- Introduction (brief introduction on brand/product(s) you have selected in the
macroenvironment analysis assignment)
- Segmentation, targeting and positioning
- Recommendations (Marketing Mix: Product, Place, Price, and Promotion)
 References and citations (Use the TARUC Harvard Referencing System)
 Appendices (Number and give titles to all the appendices)

1
Additional Information

 Students are required to submit their original work and avoid any plagiarism.
Students are required to sign a declaration that the work submitted is their own
work and that they have not in any way knowingly allowed another student to
copy it. It will be assumed that all submitted work is that of the students’ own
work.
 Students are also required to submit their work onto the Turnitin or relevant Google
classroom (run Originality reports). Plagiarism percentage for your written work
should not exceed 30%. Revise or rewrite your work to ensure your group meets this
requirement. If the percentage exceeds 30%, the written work will be deducted 10
marks.

Notes for coursework marks:

 Excellent: Comprehensive and thorough description/knowledge of the subject matter.
Evidence of in-depth analysis. Ability to interpret and draw accurate conclusions. No
direct copying from source.
 Good: Good and thorough description/knowledge of the subject matter. Evidence of good
analysis. Ability to interpret and draw accurate conclusions. No direct copying from
source.
 Average: Adequate description/knowledge of the subject matter. Evidence of some
analysis. Ability to draw conclusions. Some contents taken directly from source.
 Poor: Brief description/knowledge of the subject matter. Evidence of poor analysis. Some
contents taken directly from source.
 Very Poor: Poor description/knowledge of the subject matter. No evidence of analysis.
Difficult for marker to understand. Some contents taken directly from source.

2
Appendix 1: Cover Page for Final Individual Written Assignment

Academic Year 2019/2020

ABDT2043 FUNDAMENTALS OF MARKETING

FINAL INDIVIDUAL WRITTEN ASSIGNMENT TITLE:

…………………………………………………………………………………

Programme: ______________________________________________

Tutorial class: ____________________________________________

Student’s name Student’s ID No.

ASSESSMENT CRITERIA:
Assessment Criteria Excellent Good Average Poor Very
poor
Segmentation, targeting and positioning 25.0 20.0 15.0 10.0 5.0
(25%)
Introduction (3%) & Recommendations on 75.0 60.0 45.0 30.0 15.0
Marketing Mix (72%)
TOTAL /100

3
Appendix 2

FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

Academic Year 2019/2020

Plagiarism Statement

Read, complete and sign this statement to be submitted with your written work.

I confirm that the submitted work is all my own work and is in my own words.

Student’s name Student’s ID No. Signature

1.

Programme ………………………….

Tutorial Class …………………………..

Date ………………………….

4
Appendix 3
FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

COURSEWORK FEEDBACK FORM FOR WRITTEN ASSIGNMENT

COURSE CODE/ COURSE TITLE: ABDT2043 Fundamentals of Marketing

NAME OF STUDENT: ID No:
1)

PROGRAMME: 1DBU/1DEC/1DEM/1DMK/1DRM/1DLM/1DIN/ 1DAC

YEAR OF STUDY: 1 /2 ACADEMIC YEAR: 2019/2020
SEMESTER: 3
GROUP NO: 1/ 2/ 3/ 4/ 5/ 6/ 7/ 8/ 9/ 10/ 11/ 12/ 13/ 14/ 15/ 16/ 17/ 18/ 19/ 20
COURSEWORK NO: 1 NATURE OF MARKS ALLOCATED:
COURSEWORK:
Final individual written /50 = /100
assignment

Overall feedback:

Student’s Date: Lecturer’s /Tutor’s Date:

Acknowledgement: Name and Signature:

Note: This form must be submitted together with the assessment grid/grading criteria and
Turnitin /Google Originality report for the coursework.

THE HARVARD REFERENCING SYSTEM of publication, and the details are listed in the reference list at the end
In the Harvard referencing system, cited publications are referred to of the text/work.
as citation in the text by giving the author’s family name and the year

5
 The process of citing references consists of two inter-related parts:
When you cite references in the text of your assignment, include:
i. Citing - the way a writer refers from the text to the sources used in
 the author or editor’s family name (or organisation responsible) - do
the assignment.
ii. Referencing - the process of creating a reference list of each NOT include given names or initials
source a writer has used in writing the assignment.  the year of publication
 page(s) of publication (if appropriate and where available)
CITATION IN THE TEXT
When writing a piece of work, you will need to refer to materials THE REFERENCE LIST
written or produced by others. This procedure is called citing or The reference list in the Harvard referencing system:
quoting references. The system that you have used to cite the  is titled ‘References’
sources must be consistent and accurate to enable readers to  is arranged alphabetically by author’s family name
identify  is a single list – books, journal articles and electronic sources are
and locate the materials to which you have referred to. The same set listed together and not arranged in a separate list
of rules should be followed every time you cite a reference.  includes the full details of your citation in the text
 is NOT a bibliography – you do not need to produce a
bibliography for your assignments unless specifically asked to do
so by your lecturer. A bibliography lists everything you may
EXAMPLES OF REFERENCING have read but did NOT use it in the course of doing the
Material An example of citation in the text assignment while a The entry in the reference
reference list is limited to the citation in the text references used in
Single author An important factor is… (Cameron 2002, p. 158) Cameron, SS 2002, Business student’s handbook: Learning skills for study and employment, P
your assignment.
Khoo (1977, p. 45) argues that… Khoo, KK 1977, The western malay states, Oxford University Press, Kuala Lumpur.
Two or three authors According to Kim and Mauborgne (2005), … Kim, WC & Mauborgne, R 2005, Blue ocean strategy: How to create uncontested market space
Guelich, S, Gundavaram, S & Birznieks, G 2000, CGI programming with perl, 2nd edn, O’Reilly
Four or more authors As suggested by Sandler et al. (1995, p. 14) … Sandler, MP, Patton, JA, Coleman, RE, Gottschalk, A, Wackers, FJ & Hoffere, PB 1995, Diagn
The industry… (Leeders et al. 1996) Leeders, SR, Dobson, AJ, Gibbers, RW, Patel, NK, Mathews, PS, Williams, A & Marriot, DL 19
Electronic book Gottshalk and Solli-sather (2006) contend that… Gottschalk, P & Solli-saether, H 2006, Managing successful I
<http://site.elibrary.com/lib/tarc/document/display.jsp?docID=1008436&page=1>.
Chapter in an edited book Ezhar (2001) notes that… Ezhar, T 2001, ‘Working with foreigners’, in Understanding Malaysian workforce, eds Asma A
179-196.
Single author Ho (2007, p. 2) argues that … Ho, S 2007. ‘Knowledge sharing - a fear factor’, Malaysian Management Review, vol. 42, no. 2
JOURNAL

Two or three authors Bilosvalavo and Lynn (2006, p. 774) acknowledge… Bilosvalavo, R & Lynn, M 2006, ‘Mission statements in Slovene enterprises: Institutional pressu
773-788.
The impact of IT… (Li & Clifford 2007, p. 163). Li, G & Clifford, N 2007, ‘When a talking computer agent is half human and half humanoid’, Hu
Journal article from an electronic …and this has been established by Eisend and Eisend, M & Schucherta, P 2006, ‘Explaining counterfeit purchases: A review and preview’,
journal using electronic database Schucherta (2006). <http://www.amsreview.org/articles/eisend12-2006pdf>.
A World Wide Web site The result of the test can… (Potter 2005). Potter, J 2005, The big five personality test, viewed 11 July 2007, <http:// www.outofservice.com
PUBLICATIONS

Electronic book Holland (2004) maintains that… Holland, M 2004, Guide to citing internet sources, 2nd edn,
<http://www.bournemouth.ac.uk/library/using/guide_to_citing_internet_source.html>.
Media releases on the World Wide Ong (2007) notes that sustainable living… Ong, KT (Minister of Housing and Local Government) 2007, Sustainable living in Malaysia, me
Web Lumpur, viewed 30 July 2007, <http://aplikasi.kpkt.gov. my/ucapan.nsf>.
MATERIALS

Discussion lists or newsgroups Marsh (2007) postulates that… Marsh, A <marsha@gmail.com> 2007, ‘Time management’, list server, 28 M
<http://groups.google.com/group/rec.gardens/browse_thread/thread/e0ec899/2956944565b8e7
Email Amir confirmed this by email on 1 July 2007… Personal communications such as conversations, letters and personal email messages are not
Conference paper It has been shown (Chang 2003) that… Chang, CC 2003, ‘Malaysia’s outline perspective plan towards prosperity in the trend of glob
SPECIAL PUBLICATONS &

Chang (2003) contends that…
Newspaper article with author As Fernandez (2007) notes in his articles, …
Newspaper article with no author …in the Sun (31 July 2007, p. 3).
Government article The strategic approaches include…
(Ministry of Agriculture 1998).
Thesis Lee (1995) recommends that …
Acts of Parliament The Service Tax (Amendments) (2000) states that …
Convention, 21-26 July 2003, Sunway Resort, Petaling Jaya, The Associated Chinese Cham
28-38.
Fernandez, T 2007, ‘I didn’t make any threats: Kayveas’, Sun, 31 July, p. 2.
Note: ‘The’ in the English language newspaper title is omitted.
Sun 2007, ‘Master plan boost for northern corridor’, 31 July, p. 3.
Ministry of Agriculture 1998, The third national agriculture policy, Ministry of Agriculture, Kuala L
Lee, CW 1995, ‘Characteristics of rubber products for mining applications’, Unpublished final ye
Service Tax (Amendments) 2002.