INFL ENCER

MARKETING

www.thedailymarketing.in
# Audience Reach In India

Source: https://medium.com/@gauravsinghbisen

www.thedailymarketing.in
# WipesOnTheGo
Consumers Love Authentic Content
When Himalaya
launched their new
facial wipes, they
activated a large pool
of influencers for
their campaign
#WipesOnTheGo.
It was able to build
awareness of the
product among their
target audience in a
very short period of
time.

www.thedailymarketing.in
 Source: https://www.socialbeat.in/influencer-marketing/

www.thedailymarketing.in
# MakePotatoGreat 24,522,245 impressions

“The Taco Bell's first choice for this

campaign was Tanmay, because of his
ability to capture audiences through his
humorous and entertaining content”

www.thedailymarketing.in
# The Pyramid of Influence

Source: https://starngage.com/influencer-marketing-india/

www.thedailymarketing.in
# KFC

‘The secret burger’ teaser campaign created a buzz as 

the brand collaborated with a few of the leading food
bloggers in India

www.thedailymarketing.in
# Social Medial Apps

Source: Bloglovin.com

www.thedailymarketing.in
# Craftsvilla

Craftsvilla wanted to instil the idea among its customers that

fashion is beyond shape, size, colour, ethnicity and profession.

www.thedailymarketing.in
# Influence Marketing Trends

Brands focusing in Indian market have started considering

that influencers (preferably micro) help in expanding the
exposure of the product/service and can substantially impact
brand recall & recognition.

Source: Influencer Marketing Report Data (2019)

www.thedailymarketing.in
# HIKE

The Hike tied up with 1000 Influencers to sign up on the app

and get them to post regularly to grow the reach of the
platform.

www.thedailymarketing.in