Social Media Schedule

Danielle Gallant: 000397020

Client The Fruity Drink Company

Project Social Media Retainer
Purpose Provide The Fruity Drink Company with an editorial calendar over the one-week
period between December 4th and December 10th

The Fruity Drink Company Social Media Calendar

Objective of Social Media Retainer

To manage and engage with Facebook and Twitter to increase awareness about The Fruity Drink Company in social communities.

Strategies

1. Review and respond to customer service questions and comments

2. Provide one post per day over the one-week period between December 4 th and December 10th about upcoming activities and events for
The Fruity Drink Company
3. Post content from the editorial calendar on social media after approval
4. The new retainer includes increased engagement with the Facebook and Twitter communities:
a. Re-tweeting/re-posting relevant and timely content
b. Engaging with local businesses and influencers on social media
c. Identifying and inserting The Fruity Drink Company into relevant conversation on social media
d. Encouraging engagement and content sharing
e. Using the hashtag #fruitydrink and following the @replies
 Social Media Schedule

The Fruity Drink Company

December 2020
Activities and 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Relevant
Subjects
Drink Sampling X

Move Night X

Trivia Night X

Pop-Up Tent X

Photo Hashtag X
Competition

Flavour Name X
Competition
 Social Media Schedule

Raffle X
 Social Media Schedule

The Fruity Drink Company

December 2020

DATE FACEBOOK TWITTER LINK/IMAGE

Come out tomorrow to sample all of The

Time to sample! See you tomorrow
December 4 Fruity Drink Company’s new drinks at
@Costco #fruitydrink
Costco.

Don’t miss our first drive-in move night

Our first drive-in movie night tomorrow https://bit.ly/3kc3dK4
tomorrow at 7:30 pm at StarLite Drivein.
December 5 at 7:30 pm at StarLite Drivein. Tickets can
#fruitydrink will be featured in a variety
be purchased on the starlite website.
of flavours. https://bit.ly/3kc3dK4

Game night! We will be posting a link to a

virtual trivia night on Facebook and
Twitter tomorrow at 6:00pm. The first
December 6
person to complete the most trivia
rounds with the highest score gets a free
case of fruity drink.
Want to win a free case of #fruitydrink?
Tune in tomorrow at 6:00pm to our first
virtual trivia night. A #fruitydrink prize
awaits!

There will be a fruity drink pop-up tent

#fruitydrink pop-up tent tonight at
December 7 tonight at Collective Arts Brewing in
Collective Arts Brewing Hamilton!
Hamilton, ON. We hope to see you there!
 Social Media Schedule
Post a picture with your fruity drink
before November 11th and don’t forget to
December 8 hashtag #fruitydrink. The most creative
photo will win a surprise fruity drink
basket!
Do you want to be the creator of our next
flavour? Think of a creative flavour and
December 9
send it in to us at
fruitydrinkcompany@fruitydrink.com.
It’s been a big week for The Fruity Drink
Company. We are finishing off with a hat
December 10 giveaway and a case of drinks. Raffle
tickets are 3 for $15. Enter here:
https://bit.ly/3eJ1Rp6
Post a photo with your #fruitydrink by
November 11th for a chance to win a
surprise fruity drink basket.
#fruitydrink
What should our next flavour be? Come
up with a creative flavour for the next
Fruitydrinkkcompany@fruitydrink.com
#fruitydrink and send it in to us at
fruitydrinkcompany@fruitydrink.com.
Raffle time! Enter for your chance to win
fruitydrinkraffle.com ->
a hat and a case of drinks. Raffle tickets
are 3 for $15. Enter here: https://bit.ly/3eJ1Rp6
https://bit.ly/3eJ1Rp6