www.getwsodo.

com
www.getwsodo.com

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MODULE: If you want to increase your sales as well as engagement, then you’ll need a sales funnel for Instagram. Having
millions of followers means nothing if you aren’t getting sales from it.
SALES STRATEGIES: The process is: Prospect – Lead – Customer – True Fan.

INSTAGRAM FUNNELS &

MONETIZATION
LESSON:

HOW TO CREATE A SALES

FUNNEL FOR INSTAGRAM

Prospects and Awareness Customers

All the content you’re producing will provide value to A small proportion of people then become customers.
your audience and gather more. This is where people They buy and love the product and create UGCs. You
discover you, interact with your posts, and become must keep building the relationship at this stage, so they
prospects. refer you, tell their friends, and become true fans.

Leads True Fans

At this stage, people engage with your brand over time This is where they take over part of your job and spread
and then go off Instagram and visit your site through the word about your company. They give testimonials
lead generators like: and become repeat customers.
• Swipe up stories.
• Product tagged posts.
• Tagged customer posts. ACTION ITEMS
From this stage, they can become a contact and you get ❏❏ Study the Cheat Sheet
their email or phone number. This is where your CTAs
are vital, and you offer free lead magnets. ❏❏ Fill in the Workbook

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Cheat Sheet for Moving People Down the Sales Funnel

Prospects Applying the Ideas

• Create great content to build prospects and Identify tactics you’ve learned in these lessons that you can
awareness. use for each stage of the funnel.
• Engage with them.
Prospects and Engagements
Lead
• Offer them free content in exchange for email
details.
• Offer coupons for in person visits.
• Coupon codes for your website store.
Customer
• Send them follow-ups. Leads
• Offer value through emails.
• Introduce products.
True Fan
• Encourage deeper engagement on Instagram.
• Make them part of your journey and success
by encouraging them to contribute.
Customers

True Fans

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Notes:

TOOLS & RESOURCES

• 6 Key Tactics to Kick-Start Your
Instagram Sales Funnel, Business 2
Community.
• How to Use Instagram Stories in Your
Sales Funnel, Social Media Examiner.
• What Does a Profitable Social Media
Sales Funnel Look Like? Neil Patel.

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