TITLE: ONLINE MARKETING

AUTHORS: KIM ERIKSON, CLAUSE HEMMINGSEN

YEAR: 2008

RELEVANT FINDINGS: HOW COMPANIES UTILITIES THE

POSSIBILITY OF INTERNET MARKETING, ONLINE
COMMUNICATION FOR MARKETING, THE USE OF SITES FOR
ONLINE MARKETING.

RELATIONSHIP: MARKETING TASK IS TO CREATE CONSUMER

AWARENESS OF THE PRODUCT OR SERVICES THROUGH
MARKETING TECHNIQUES WITH THE USE OF INTERNET
MARKETING PROVES THAT IT IS FUNDAMENTAL TO ANY
BUSINESS GROWTH. THIS STUDY IS RELATED TO OUR STUDY
SINCE IT TACKLE ABOUT ONLINE MARKETING IMPACT FOR
BUSINESS GROWTH.
 TITLE OF THE THESIS: THE EFFECTIVENESS OF SOCIAL MEDIA
MARKETING TO BUSINESS OWNERS
AUTHOR: SCHOOL: MARIE KIT
YEAR: 2020

RELEVANT FINDINGS: SOCIAL MEDIA MARKETING IN A SMALL

BUSINESS, SOCIAL MEDIA AND THE IMPACT ON MARKETING
COMMUNICATION, AND EFFECTIVENESS OF SOCIAL MEDIA AS A
MARKETING TOOL.
RELATIONSHIP TO THE PRESENT STUDY: THE RELATIONSHIP
BETWEEN THIS STUDY AND OUR PRESENT STUDY, IT TALKS ABOUT
THE SOCIAL MEDIA IMPACT TO THE BUSINESS WORLD. IT
REPRESENTS HOW SOCIAL MEDIA HELPS ENTREPRENEURS AND
THE BUSINESSES TO IMPROVE THEIR MARKETING.
 TITLE OF THE THESIS: SOCIAL MEDIA MARKETING: HOW SOCIAL
MEDIA GIVE POWER AND RESPONSIBILITY TO COMPANIES ON THE
INTERNET

AUTHOR: SCHOOL: OREN BULKA

YEAR: 2015
RELEVANT FINDINGS :UNDERSTANDING SOCIAL MEDIA AND
NETWORK EFFECTS , HOW WE USE SOCIAL MEDIA , SOCIAL MEDIA
AS A DEPARTMENT, AND SOCIAL MEDIA STRATEGIES
RELATIONSHIP: IT HAS A RELATIONSHIP TO OUR PRESENT STUDY
FOR IT TALKS ABOUT HOW SOCIAL MEDIA WORKS IN MARKETING
BUSINESS AND FURTHER UNDERSTANDING IN SOCIAL MEDIA AND
NETWORK EFFECTS.
 TITLE OF THE THESIS: IMPACT OF SOCIAL MEDIA MARKETING ON
PERFORMANCE OF MICRO AND SMALL BUSINESSES
AUTHOR: SCHOOL: SHILPA CHHEDA
YEAR: 2014

RELEVANT FINDINGS: VARIOUS TYPES OF BUSINESS USING SOCIAL MEDIA

FOR MARKETING, IMPACT OF SOCIAL MEDIA ON BUSINESS PERFORMANCE,
IMPACT OF VARIOUS ONLINE PROMOTIONAL ACTIVITIES ON THE BRAND
VISIBILITY.
RELATIONSHIP:
THE RELATIONSHIP OF THIS STUDY IN THE PRESENT STUDY IS HOW SMALL
BUSINESSES CAN LEVERAGE SOCIAL MEDIA TO PENETRATE THEIR
MARKETS, REACH THEIR CUSTOMERS AND DEVELOP RELATIONSHIPS IN A
PERSONAL AND DIRECT MANNER THAT CAN CATAPULT THEIR BRAND
AWARENESS AS SUCCESSFULLY AS ANY LARGE BUSINESS.
 TITLE OF THE THESIS: IMPACT ON SOCIAL MEDIA ON BUSINESS
AUTHOR: KAYLA ZAMARY

YEAR:2018
RELEVANT FINDINGS: THE IMPACT OF SOCIAL MEDIA ON BUSINESSES IS
ALMOST IMMEASURABLE. SOCIAL MEDIA IS A FAST, INEXPENSIVE WAY
FOR YOU TO REACH YOUR POTENTIAL CUSTOMERS. HAVING THE RIGHT
SOCIAL MEDIA STRATEGIES CAN HELP YOU GROW YOUR BUSINESS AND
YOUR ONLINE REPUTATION.
RELATIONSHIP: THE RELATIONSHIP OF THIS STUDY IN THE PRESENT
STUDY IT HELPS A LOT BUSINESS WHO HAS SOCIAL MEDIA PLATFORMS
GIVE YOUR BUSINESS THE POWER TO REACH POTENTIAL CUSTOMERS
EVERY TIME THEY CHECK THEIR PROFILE. IT ALSO HELPS TO SPREAD
INFORMATION ABOUT YOUR BUSINESS.