Jio

Jio’s vision is to transform India with the power of digital revolution - to connect everyone and everything,
everywhere – always at the highest quality and the most affordable price.

India’s first 4G LTE network, Jio began in 2010 as a bet by long time wireless innovator Reliance
Industries that it could help the country compete in what Reliance president Kiran Thomas calls “the
fourth industrial revolution, which will be defined by information, data, and AI.” To build a next-gen
broadband infrastructure, the company installed more than 100,000 new cell towers, laid some
155,000 miles of fiber, and built 500,000 square feet of cloud data centres. It then created a device,
JioFi, to enable existing smartphones to connect to its 4G network via Wi-Fi, and launched its own
mobile phone. Most importantly, when Jio debuted in September 2016, it had to persuade Indians “to
overcome their fear factor with consuming data.” Jio dropped the price from as much as $60 per
gigabyte to less than $1 and gave the service away for free for the first six months. The bet has paid
off: In less than 15 months, Jio signed up more than 150 million customers

Jio services
Jio aims at creating an entire digital ecosystem, offering broadband services, applications,
smart devices, and mobile telephony facilities. It’s offerings range from a wide library of
recorded and live music programs, television shows, sports programs to movies.
Jio Money and Jio Play are among the most popular Jio applications.
Jio Play
The Jio Play content streaming service allows users to conveniently catch up on their favorite
TV shows.  It allows uninterrupted entertainment without buffering videos and also provides
a seven-day back-up of shows.

E-health services
Reliance Jio has recently entered into an association with a public health center in Punjab.
The company’s e-health services are currently being tested there. The goal is to create a
platform wherein video calls can enable both medical examination and diagnosis of patients.

Reliance’s stake
Titled as the biggest bet made in the telecom industry, the parent company – Reliance
Industries Limited (RIL) has invested more than $ 22 billion in Jio. This investment helps Jio
provide high-quality services due to its extensive 4G spectrum, advanced technology, and the
widest accession of optical fiber network in the country.
A source stated that prior to the commercial launch, everything will be checked, and re-
checked in order to eliminate all glitches and create a seamless experience.

Ever since it commercially commenced its business in India, Reliance Jio has been
on the forefront to provide jaw-dropping offers and services at rock-bottom prices. It
has devised its strategy to create a user base that has become loyal in the run,
however, not as much loyal as they would willingly pay for the services that they
have been using without charges. “Identifying content that users are willing to pay for
combined with business models and a user experience that resonates with target
customer segments will be critical for successful monetization,” says Strategy
Analyst in its report.
As it turns out, Jio has led the rival companies to dole out similar offerings to the
customers without charges. The content players hailing from the telecom sector are
in a tussle to vie for the top spot among the consumers. Brice Longnos, analyst at
Strategy Analytics Wireless Media Strategies, said that Jio has succeeded in winning
over the customers with its content strategy, which led to the rivals sprucing up their
content strategies. “Jio’s competitors Bharti Airtel and Vodafone are being forced to
react by beefing up their own content strategies.”
Jio recently announced the merger of its music service Jio Music with Saavn to
broaden its digital content portfolio, in addition to signing deals with Eros
International to integrate its digital platform on its OTT apps, as well as shaking
hands with Roy Kapur Films that will develop content for the Jio branded apps.
Besides, Jio is guaranteeing a healthy run of the content from the media business of
its parent company Reliance, which has its own OTT service called BigFlix. Reliance
also has bought stakes in TV news channels and production houses.