SM Assignment

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T7
Ford Motor Company
Ford’s main competitors include Toyota, Honda, GM, Nissan, and Chrysler. Ford is positioned as a
low-cost competitor with a focus on function. Its competitors are primarily competing with Ford
based on low-cost as Honda, Toyota, and Nissan tend to focus on style more than function. GM is
competing with Ford for both low-cost and function. 

The worldwide automotive market is highly competitive. Competition is likely to further intensify
with continuing globalization and consolidation. Toyota, Honda, and Nissan have grown market
share because of their ability to deliver products at lower prices, specifically smaller fuel-efficient
vehicles. Ford is currently pursuing a cost-leadership strategy with “One Ford.” The standardized
Ford Focus offers each global economy the same vehicle. “One Ford” was implemented to help Ford
operate more efficiently and obtain economies of scale across global markets. Ford’s sales in Europe,
Asia Pacific, and Africa are expected to jump from 28% in 2000 to 57% in 2020.

In addition, Ford and all of its competitors are focusing strategy on international growth. In the area
of international expansion, Ford is on track to capture market share from its competitors. Ford plans
to build one-third of its vehicles globally by adding more plants in emerging markets where the
production costs are low and there is increasing demand in the automotive industry.

Ford's success in recent years has been tied to producing the vehicles that consumers want while
doing it profitably. For example, Ford is responding to consumer demand by implementing driver-
assisted technologies and eco-friendly vehicles. Features including, active park assist, Lane-Keeping
Aid, and adaptive cruise control are designed to make driving safer and easier for consumers. In
addition, Ford's eco-friendly models are meeting the needs of the increasing number of
environmentally conscious consumers. These innovations and plans for international expansion
should help catalyze future growth for Ford and allow it to remain competitive.
Ford: Office Ride
Ford Motor Company has announced the launch of an app-based shared mobility solution for the
residents of Pune city.

Ford has entered partnership with Hinjawadi Industries Association (HIA) fo the Office Ride app.

The Office Ride shared mobility solution was first announced by Maharashtra CM Devendra Fadnavis
last week when he launched multiple smart city initiatives.

Ford said that the Office Ride initiative also forms part of the company's efforts to collaborate with
the Pune Smart City Development Corporation to explore an integrated transport system to help
reduce stress on existing infrastructure and improve the commuting experience.

Each shared vehicle within the Office Ride system will offer free Wi-Fi connectivity to support a more
convenient and productive daily commute. Office Ride will enable users to plan their commutes
more efficiently by tracking the location of their vehicle through the app and leaving home according
to the scheduled time of departure from the pickup point.

Users will be able to pay for the service through their mobile phones, using any preferred digital
mode, including internet banking, digital wallets and credit/ debit cards.

Ford’s Office Ride began as a pilot for Ford employees in March 2018.

Ford - in a Statement of Intent (SoI) - signed with Pune Smart City Development Corporation has also
proposed to set up an integrated transport operating system. Once approved, the system will offer
one-click journey planning & ticketing as well as commuter and operator analytics and establish a
Mobility Innovation Hub in Pune

Uber Vs Ford
Uber is an on-interest transportation administration which has acquired an upheaval the taxi
business the whole way across the world. The plan of action has made it feasible for individuals to
just tap their cell phone and have a taxi show up at their area in the base conceivable time, leaving a
great deal of maturing new companies longing for an App like Uber and considering how Uber
functions.

Uber is one of those couple of tech organizations on the planet that has been esteemed over $70
Billion. Uber has just gotten a value subsidizing of $22.2B and is available in 633 urban areas around
the world. These realities definitely show the trust of financial specialists in the plan of action and
make it simple for us to envision how much income will the association be making once it
accomplishes liquidity.

In this post, we have featured some obscure raw numbers alongside an itemized clarification about
the model by which Uber brings in cash and how uber functions. Uber's client fragments, incentives,
key issues, arrangements, cost structure and income model have likewise been examined. For
sprouting business visionaries, we have obliged the ascent of 'uber for x' new companies and what
you should be searching for in this space.

Uber's Revenue Generation Model:

On the off chance that you have ever gone in a taxi, you may have paid the driver in real money
toward the finish of your excursion. The money gathered by each excursion is the lone wellspring of
income for a customary taxi organization. Uber is the same. Neither does Uber have an alternate
income model than the one referenced above nor it has some other wellspring of income as of now.
Be that as it may, simply envision 1 million rides every day. It will assist you with figuring those large
numbers that the organization acquires. We should burrow somewhat more profound to
comprehend Uber's kind of revenue and perceive how uber functions

In case you're considering what is Uber advancements charge, what has made them so fruitful is the
way that the income model is as special as their plan of action. Perceive how uber functions:

1. Diverse taxi models to take into account everybody:

Uber has not restricted itself to a specific portion of vehicles or to a specific fragment of individuals.
There is Uber X, Uber Black for the individuals who love to go in a dark vehicle, Uber Taxi for those
searching for cost-productive arrangements and Uber SUV for the individuals who need
extravagance.

2. Flood Pricing Technology:


Variety in taxi admissions as per the circumstance is a significant part of their plan of action. At
whatever point the interest increments, per mile costs, are consequently expanded. The new cost
relies upon the quantity of accessible drivers and the quantity of solicitations made by individuals
who need to travel. It has applied at a cost flood innovation patent in the US.

3. Other Uber rides:

Uber has made some amazing progress from taxis. It presently offers boats, helicopters, just as some
other transportation, implies on-request. They as of late dispatched a motor¬cycle-pickup
administration in Paris, a conveyance administration in San Francisco, and a frozen yogurt truck-
conveyance administration in a couple of urban communities as well. Notwithstanding, these
methods are accessible in chosen geological areas yet it has driven them to add new floods of
income into its plan of actio

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