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#PREP Leadership Principles at Amazon
#PREP Leadership Principles at Amazon
#PREP Leadership Principles at Amazon
Explanation Example
Principle
A time you used customer feedback to drive
Start with the customer
improvement
Customer and work backwards—
Most difficult customer interaction
Obsession leaders obsess over
A time where you had to balance the needs of the
customers
customer vs. the business
Have relentlessly high A time you were unsatisfied with the status quo. How
standards and would you change it?
Insists on Highest
continuously raise the Describe the most significant improvement project
Standards
bar/drive others to do you’ve lead
the same How do you seek out feedback on performance?
A time you were driving toward a goal and realized
Focus on key inputs and more than half way in that it may not be the best goal
Delivers Results deliver with high quality A goal you set that took a long time to achieve/are still
in a timely fashion working towards
A time you delivered a project under a tight deadline
A time you made a difficult decision and how you
knew it was the right decision.
Strong judgment and
Are Right A Lot A time you made a decision without data
good instincts
A time you made a bad decision and how you learned
from it
A time where you’ve taken a calculated risk where
speed was crucial
Speed is crucial at
A time you made an important decision without
Bias for Action Amazon—value
consulting your manager
calculated risk taking
A time where you were able to remove serious
roadblocks preventing progress
The most innovative thing you’ve done and why you
Expect and require
think it’s innovative
innovation from yourself
A time where you solved a complex problem with a
Invent and Simplify and those around you—
simple solution
always find ways to
A creative idea you had that ended up being difficult
simplify
to implement
A time you took on something significant outside your
Think long term and
responsibility
don’t sacrifice value for
A time you made a decision to sacrifice short term gain
Ownership short-term results—
for a longer term goal
there is no such thing as
A time you saw a peer struggling and decided to step
“not my job”
in and help
A time you were trying to understand a problem on
your team and had to go down several layers to figure
Stay connected to
it out
details, audit frequently,
Dive Deep A time you linked two or more problems together an
and question when
identified an underlying issue
metrics differ
A specific metric you have used to identify a need for a
change in your department
Learn and be Always seeking A time you realized you needed to have a deeper level
Curious improvement—curious of subject matter expertise to do your job well
A time you took on work outside of your comfort area
about new possibilities
and found it rewarding
and love to explore
A time you didn’t know what to do next or how to
them
solve a challenging problem
Obligation to A time you strongly disagreed with your manager
respectfully challenge A time you took an unpopular stance in a meeting with
Disagree and
decisions when you peers/leaders
Commit
disagree, then fully A time you decided to go along with the group
committing decision even if you disagreed
Leaders are obligated to
respectfully challenge
decisions when they
disagree, even when A time when you strongly disagreed with your
doing so is manager on something you deemed very important
Have Backbone;
uncomfortable or the business
Disagree & Commit
exhausting. Leaders A time when you submitted a good idea to your
have conviction and are manager and he/she did not take action
tenacious. They do not
compromise for the sake
of social cohesion
Listen attentively, speak A time you significantly contributed to improving
candidly, and treat morale and productivity on your team
Earn Trust others respectfully 3 things you’re working on to improve overall
effectiveness
A time you received tough or critical feedback
Raise the performance How you help your team members develop their
bar with every hire & careers
Hire & Develop The promotion. Recognize A time when you provided feedback to develop &
Best talent, and willingness to leverage the strengths of someone on your team.
move them throughout
the organization
Thinking small is a self-
fulfilling prophecy.
A time of a radical approach you proposed to solve a
Leaders create and
Think Big big problem
communicate a bold
A time when you took a big risk and it failed
directions that inspires
results
The coolest thing you have learned on your own that
Leaders are never done
has helped you better perform your job
Learn & Be Curious learning and always seek
A time when you took on work outside of your
to improve themselves
comfort area and found it rewarding