The Self of Thoughts, System One System Two

(Fast, Intuitive) (Slow, Reflective)

Feelings and Behaviors
Regulates automatic Regulates reflective
The Thinking Self behavior. behavior.
Two systems of thinking Think fast. Think slow.

Uncontrolled, Controlled, self-

unconscious, aware, effortful.
effortless

Relies on Solves problems

stereotypes. through calculation
and deliberation.
Gives immediate
responses to Takes well thought-
frequent and out decisions.
familiar situations.
System One System Two More prone to Less prone to biases
Fast Slow biases and heuristics and heuristics
Intuitive Deliberate
Emotional Example: Driving a Example:
Automatic Reflective car, Brushing teeth calculating a tip,
Less Analytical planning the day
cognitive Complex in red and you must say the color rather
effort than the word.
(due to Effortful
practice) Reflective

Stroop effect
A phenomenon that occurs when you
must say the color of a word but not the
name of
the word.
For
example,
blue might
be printed
FUNCTIONS OF THE

System 1 is capable of
making quick decisions,
based on very little
information.
Fleeting impressions, and
the many other shortcuts
you’ve developed
throughout your life, are
combined to enable System
1 to make these decisions
quickly, without
deliberation and conscious
effort.

SYSTEMS