ASSESSMENT 1: Fill in the blanks with the correct answers.

Write your answer on the space

provided before each number. (2 points each)

PROFILING 1. Customer _____ will include their characteristics and traits, behavior and

usage pattern, preferences and dislikes.

PRICES 2. GRID 1 – arranges the products according to their quality levels along the

horizontal plane and according to their _____ along the vertical plane.

SCREENING 3. After opportunity Seeking and ______, the entrepreneur is ready for

Opportunity Seizing, the final stage.

POSITIONING 4.it is important for the entrepreneur to establish the _____ of the business

enterprise in the marketplace.

COMPETITORS 5.In order to craft a positioning statement, the entrepreneur is advised to look

at other ______ (or substitutes) in the market place.

SEIZING 6.At the opportunity ______ stage, the entrepreneur must be able to

determine the critical success factors that enable other players in the same industry to succeed while,

at the same time, be vigilant about those factors that cause other businesses to fail.

COMPETITOR 7.GRID 3 –is a more complex analysis of the competitor’s products which

addresses several key questions relating to the ______.

SEGMENT 8.The critical factors may change depending on what market _______ the

enterprise is addressing.

SALES VOLUME 9.GRID 2 -arranges the products according to their _____ along the vertical

plane and according to their main value propositions in the horizontal plane.

MAIN VALUE PREPOSITION 10. Going through the process of questioning, the entrepreneur will be
able to

come up with each of the competing products ______ and from there, work on his own positioning.