ALEXIS JOSAFAT DELGADO HERNANDEZ DN4A

INTRODUCTION
The key at this stage of
the life cycle of a product
is to define and work on
the positioning and
investigate the response
of the market to the
product, in order to react
quickly and reorient
strategies if necessary.

SLOPE
GROWTH
No company wants to
In the growth phase,
reach the decline phase,
the product is
since it is the last stage of
positioned in the
the life cycle of a product.
defined segment, and
Sales gradually begin to
begins to be accepted
decline as the product
has been replaced by
REGARDING by consumers. This
causes sales and
other more attractive THE therefore profits to
options for consumers.
The key at this stage is to
COMPETITION increase. The key at
this stage is to
minimize investment and
strengthen the
plan actions that take into
positioning and make
account different aspects:
modifications to be able
replace the product or
to adapt the product to
modify it to focus it on the
the growing demand.
market again.
MATURITY
The maturity stage
occurs when the product
has reached the top in
terms of market share.
This stage, the third in
the life cycle of a product,
usually lasts longer than
the rest. The key in this
stage is to anticipate the
drop in sales, looking for
proposals and
innovations that make the
product attractive again
in order to sustain sales.
ALEXIS JOSAFAT DELGADO HERNANDEZ DN4A
 ALEXIS JOSAFAT DELGADO HERNANDEZ DN4A
We can
already
talk
about
profits,
an
increase
in the
number
of
distribu
tion
points
and an
increase
in sales.
Promotion costs are more
distributed and the goal should be
to maximize market share.To
overcome this challenge, product
quality must be improved and new
features and models must be added.

It may also be convenient to open up to new market segments

and new distribution channels, all while maintaining prices or
even reducing them. This also affects promotional spending,
which may increase. This investment in advertising is necessary
to stand up to the competition, but also to educate the market.

The focus of advertising must change and, instead of focusing on creating awareness of the
product, it has to focus on building conviction and supporting the maturation in the
consumer buying cycle, which leads to completion. Marketing automation and lead
nurturing email chains are two of the inbound marketing techniques that work best in this
scenario, ensuring the conversion of leads to qualified leads and increasing the chances of
landing business opportunities.

Standard world price

 ALEXIS JOSAFAT DELGADO HERNANDEZ DN4A

Therefore, in our opinion, it would not be

What is to be compared are the operations, trying
to eliminate as much as possible the economic
differences between them, so that it can be
established whether the price or profit margin
resulting from said operation correspond to market
values ​that would be traded by independent
parties.
appropriate to limit comparability between
related parties and independent parties solely to
market position criteria or to sectoral analyzes
that could include, within comparable
companies, companies belonging to the same
sector or direct competitors whose operations
may sustain economic differences significant
enough to reject their comparability.

TRANSFER
PRICES
within comparable companies, companies
belonging to the same sector or direct
competitors whose operations may sustain In the analysis of the operation, the significant
economic differences significant enough to economic functions or activities, assets used and
reject their comparability. The standard risks assumed by each of the parties must be
mentions other characteristics that must be taken into account.
analyzed when determining comparability after
having clarity about the type of operation
depending, we reiterate, on the method used.

Bibliography
Espinosa, R. (27 de 01 de 2020). Roberto Espinosa. Obtenido de Roberto Espinosa:
https://robertoespinosa.es/2018/11/04/ciclo-de-vida-de-un-producto

MANUEL. (08 de 06 de 2015). OOVE. Obtenido de OOVE: https://neilpatel.com/es/blog/ciclo-de-vida-del-producto/#:~:text=El

%20Ciclo%20de%20Vida%20del%20Producto%20es%20una%20herramienta%20de,crecimiento%20y%20madurez
%20de%20ventas.&text=Las%20etapas%20son%20desarrollo%2C%20introducci%C3%B3n%2C%20crecimiento%2