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  • The Stoneage Jeans: Principles of Marketing

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    Usman Rao
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    The report discusses marketing principles and strategies for a new jeans brand called Stoneage Jeans. It includes an executive summary, introduction, vision, mission statement, description of the brand, analysis of the marketing environment both micro and macro, managing market information, consumer behavior, marketing mix of product, price, place, and promotion. It also covers market segmentation, target markets, SWOT analysis, Ansoff Matrix, and references. The goal is to establish a new jeans brand in the market and understand the factors involved in an effective marketing strategy.

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    Stoneage TOC

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    The report discusses marketing principles and strategies for a new jeans brand called Stoneage Jeans. It includes an executive summary, introduction, vision, mission statement, description of the brand, analysis of the marketing environment both micro and macro, managing market information, consumer behavior, marketing mix of product, price, place, and promotion. It also covers market segmentation, target markets, SWOT analysis, Ansoff Matrix, and references. The goal is to establish a new jeans brand in the market and understand the factors involved in an effective marketing strategy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    49 views5 pages

    The Stoneage Jeans: Principles of Marketing

    Uploaded by

    Usman Rao
    The report discusses marketing principles and strategies for a new jeans brand called Stoneage Jeans. It includes an executive summary, introduction, vision, mission statement, description of the brand, analysis of the marketing environment both micro and macro, managing market information, consumer behavior, marketing mix of product, price, place, and promotion. It also covers market segmentation, target markets, SWOT analysis, Ansoff Matrix, and references. The goal is to establish a new jeans brand in the market and understand the factors involved in an effective marketing strategy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 5

    The

    Stoneage
    Jeans
    Principles of
    Marketing

    Marketing Project

    Report Submitted by:

    Usman Sohail 101513

    Yasir Iftikhar 101516

    Adnan Zafar 101507

    Gulam Murtaza 93428

    Tauqeer Ali 92505


    Table of Contents

    Executive
    Summary………………………………………………………………………………………1

    Introduction………………………………………………...………………………………….2

    Vision………..………………………………………………..……………………………….3

    Mission Statement …………………………………………………………………………….4

    The Brand …………………………………………………………………………….……….5

    Marketing Environment ……………………………………………………………………….6

    Mirco Environment ……………………………………………………………………………6

    Macro Environment.……...…………………………………………………………………….9

    Managing Market Information………………...……………………………………………….11

    Consumer Markets and Consumers Buying Behavior…………………………………………12

    Marketing Mix………….………………………………………………………………………14

    Product………….…………………………...………………………………………………….16

    Price…………….…………………………...………………………………………………….17

    Place…………….…………………………...………………………………………………….18

    Promotion……….…………………………...………………………………………………….29

    Market Segmentation...……………………...………………………………………………….21

    Target Markets….…………………………...………………………………………………….21

    Target Market Segmentation………………...………………………………………………….22

    Swot Analysis..….…………………………...………………………………………………….23

    Ansoff Matrix..….…………………………...………………………………………………….25

    Reference…….….…………………………...………………………………………………….28

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