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Enact a law to make Facebook, Google, Apple to pay

publishers for news: sushil Modi
By VARINDIA - 2021-03-18 8

BJP MP Sushil Kumar Modi has urged the government to enact a

law to make tech companies pay local news publishers for their  CIO  - SPEAK
content. He said traditional print media in the country are passing Sandeep Sengupta, MD, ISOAH
Data Securities Educating
through their worst phase with deep nancial crisis in recent customers &...
history as ads have shifted to tech platforms of Facebook, Google
and YouTube. The government should enact a law on the pattern
of Australian Code," Modi further said.
Dr. Harsha E Thennarasu
  Chief IT & Cyber Security
Taking a cue from Australia, India should enact a law to make Advisor, HKIT Securi...

tech giants such as Facebook and Google pay local publishers of

news content, senior BJP leader Sushil Kumar Modi demanded in
Rajya Sabha on Wednesday. All the media fraternity has Jaideep Khanduja Chief
welcomed this statement of Sushil Modi. Technology O cer,
AccioMango Pvt Ltd Educati...
 
Raising the issue through a Zero Hour mention, the former deputy
chief minister of Bihar said, "The government must make Google,
Facebook and YouTube pay print and news channels for the news
content they are using freely."
 
The Indian government should take a cue from the Australian
parliament that passed the world's rst law last month to ensure
news media businesses are fairly remunerated for the content
they generate, he said. I would urge the government of India that
the way they have noti ed Intermediary Guidelines and Digital Media Ethics Code to regulate social media and OTT platforms, they should enact
a law on the pattern of Australian Code so that we can compel Google to share its revenue with traditional media," he added.
 
India, Modi said, should take the lead in making Google and Facebook pay a fair share of their earnings from domestically produced news
content on the internet to the publishers.
 
Rajya Sabha Chairman and Vice President M Venkaiah Naidu remarked that the suggestion is "worth considering".
 
Modi said the traditional print and news broadcast media, whose content is freely available on platforms run by the tech giants, are passing
through their worst phase in recent history as advertisements have shifted to tech platforms.
 
"They are in deep nancial crisis. Earlier, it was because of the pandemic and now it is because of tech giants like YouTube, Facebook and
Google," he said.
 
The traditional news media, Modi said, make heavy investments employing anchors, journalists and reporters who gather information, verify it
and deliver credible news.
 
But advertisement, which is their main source of revenue, has in the past few years shifted away from them with the advent of tech giants like
Google, Facebook and YouTube, he said. Advertising earnings are going to these tech giants (and) because of this print media, news channels
are passing through a nancial crisis," Modi said.
 
"I would urge (that) we should follow a country like Australia which has taken the lead by enacting a law - News Media Bargaining Code - by
which they have compelled Google to share advertisement revenue with the news media," he said.
 
Google threatened to blackout news from its portal but ultimately surrendered, the BJP leader said. Australia has set a precedence and now
France and other European countries are making laws advertisement law revenue sharing," Modi said

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