Discussion Planner for Communications Clients

What is the project/service/issue you want to communicate?

Patient Safety Education Program jointly hosted by the RPPEO and the Canadian Patient Safety Institute (CPSI)

What is the desired outcome of your communications? What would success look like?

Build awareness Identify injustice

Change perception Campaign for change
Explain decision Appeal for support
Set record straight Blunt negative publicity
Defuse potential Get ahead of a story before your critics define it
problem

Is this communication tied to a time-sensitive event or development? Why now? If not now, when?
Yes. Registration is now open and the course occurs in 3 months; need to capture people’s attention and desire to register.

Is this a one-off communication or part of a broader communications plan?

This follows on the Save the Date communication, as well as word of mouth advertisement done at various regional meetings

What are the risks of communicating this now? What are the risks of not communicating?

How does this project/service/issue align with corporate

priorities? Use of Best Practice:

Ottawa Kingston
2475 Don Reid Drive 238 Brock Street
Ottawa, ON K1H 1E2 Kingston, ON K7L 1S4
613-737-7228 613-547-6500
 Patient Safety:
This course is designed specifically for EMS participants (physicians and paramedics) to learn how best to become patient safety trainers.

MOHLTC EHS requirements:

What is your key message?

A message is a one-sentence statement with your most important point and your audience’s most
important needs or values. Why should your audience care? How does it touch their lives?

“Become a patient safety trainer in Ontario!” Email to be forwarded to all pertinent recipients. There is no need to craft any
other messaging, as it was designed by CPSI. This is only forwarding the message to our specific partners and colleagues.

Who are your target audiences? Who’s likely to object the loudest?
 All Paramedics  All Paramedics
 ACP only  ACP only
 PCP only  PCP only
 PCP AIV only  PCP AIV only
 All Paramedic Services  All Paramedic Services
 Specific Paramedic Service  Specific Paramedic Service
 Patients and families  Patients and families
 Media/public  Media/public
 Government  Government
 OBHG  OBHG
 OAPC  OAPC
 Other regional health agencies  Other regional health agencies
 All BHPs  All BHPs
 BHPs – TOH  BHPs – TOH
 BHPs - KGH  BHPs - KGH
 All EDs  All EDs
 Specific ED  Specific ED
What action do you want your target audience to take once they are aware of your key message?
If appropriate, frame your message as a call to action. Why does your call to action matter to your
target audience? What’s in it for them?
Registration for the upcoming conference

What communications channels would be most effective in reaching your target audiences?

Digital Channels Non-digital channels

Public website CME
Social media Verbal Conversations
Email Posters, Brochures
marketing Face to Face
BHP Training
Other Training

Who’s doing the talking? Who’s the project lead? Who’s the executive (VP) sponsor? Who’s
authorizing this? Please include names where possible.

 CEC
 QA
 Physicians
 RPPEO Leadership Ivanette Hargreaves
 Office of the Director Penny Price

Stakeholder Message Method Responsible Due

Date