Name: Tamarine Gendhis Dewi Kinari

NRP: 5010201119

Introduction to Industrial & System Engineering

Study Guide 12th Week
On the 6th week meeting you have learned about CIMOSA.
One of the part of CIMOSA is Get Order

1. Explain the difference between concept of marketing and selling!

2. Give your explanation about get order in a company, and examples of activity that related
to get order!
3. Is there any relation between customer needs, wants and demand to marketing strategy?
Explain.
4. What is the difference between push and pull strategy in marketing? Explain.
5. Explain about three basic sales tasks and strategic decision in marketing
6. Explain about digital marketing and digital marketing strategy framework.