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What Will The Fitness Industry Look Like in The Future
What Will The Fitness Industry Look Like in The Future
FUTURE?
Remote training
The move from more traditional training to digital and remote was predictable, and
COVID-19 has undoubtedly helped drive this trend.
Gyms and trainers alike have been expanding their offerings to include online training, not
only to allow people to train remotely, but also to reach an even larger audience.
Take, for example, Virtuagym's remote training platform for personal trainers - tailor-made
software for professional personal trainers.
This powerful system is accessible from any mobile phone or laptop. It allows administrative
tasks to be less tedious, better workouts, automation and, as a result, more sessions can be
done with better training.
You have all the advantages of personal training but, with the option of doing it from
wherever you want!
Clients continue to receive motivation and support directly from their personal trainers, with
personalized training tailored to their goals and the equipment available. They have the
option of training at home or in the gym, and the trainer can see progress and train clients in
real time.
Remote training will definitely continue after COVID-19 as clients can work with a trainer
from anywhere in the world. This allows most people to include health and fitness training in
their lifestyle, and even add other aspects of wellness to their programs (see holistic health,
below).
People all over the world turned to digital exercise to keep fit when gyms closed. And this
definitely seems to be a trend that will not leave our lives.
Video-on-demand and streaming trainings provide professional training with the intensity of
a face-to-face class. Customers have a flexible alternative with the added convenience of
being able to do it all from home.
Notable platforms, such as Peloton and Mirror, have managed to make their brand and loyal
fans recognizable by adapting to these digital fitness trends. Our own Video on Demand
service is a tool that does exactly this.
Fitness apps and streaming services offer a sense of connection with the people you train
with, anywhere in the world.
Although this sensation will not replace the human interaction that the gym environment
provides, it does its best to replicate that motivation and contact.
We anticipate that the main trend for 2021 will be to offer classes and trainings online, to
complement your experience at the club.
Increased gamification
With the flood of fitness apps, real-time workouts, and even smart clothes (see below). These
new technologies are attracting users not only through their intense workouts but also due to
their gamification elements.
Be it a points system, sharing statistics (calories burned, maximum heart rate, etc.) or some
other kind of game element. Users can share these metrics and view them in a leaderboard,
thus adding a competition feature to a traditionally non-game related task.
This aspect further engages the user to compete and face challenges with others - or with
himself - to get the most out of his training and also to fuel the feeling of completion.
Members can track their results in real time and see the improvements made over time. This
digital fitness trend is expected to continue as streaming and on-demand workouts also
expand.
Outdoor workouts
This should be an unsurprising addition to our list as one of the direct results of the
shutdowns triggered by COVID-19. Clients who needed to give up the gym but didn't want to
lose their fitness found a number of training boot camps available so they could continue to
improve their fitness.
Workouts at local parks or beaches, jogging, biking, and hiking trails - the trend of exercising
outdoors has exploded. Although the popularity of outdoor workouts in 2020 may have arisen
out of necessity, outdoor workouts are here to stay.
It's trending, and will continue even with gyms reopening, as not only does it lower the risk
of COVID-19, but it's an exciting and effective way to stay fit, absorb some vitamin D, get
outside, and liven up your fitness routine.
Smart clothes
Rounding out our list is a trend that has been at the top for years: smart fitness clothing. The
various fitness technology devices on the market today go far beyond traditional smart
watches, pedometers, and calorie trackers.
Now they have spread to vital signs monitors, which can measure things like weight, blood
pressure, blood glucose, heart rate, temperature, and even hydration levels.
Apparel can assess sleep, track stress levels, and evaluate data to make online exercise classes
more personal.
We predict that smart fitness apparel will continue to grow in 2021. Not only is this
technology beneficial to the customer, it also adds value to your club.