The LeadR Program has been developed to identify the next set of “entrepreneurs” for Rebel Foods,

who will solve real business-problems at scale. The ‘LeadR’s would spend time working on one (or
more) business issues at any point in time and directly with the top management of the company.
The ​problems could be of any nature – building demand or supply, achieving scale or efficiency,
evaluating ​ ​potential strategic directions, or simply executing an important initiative successfully.

It is similar to what one might encounter in a typical consulting ‘case’ or ‘project’ in terms of
articulating ​the heart of the problems and the key levers to solve it – but there is one important
difference – here ​the LeadR would actually be ​executing ​- pulling those levers and delivering the
solution in terms of ​ ​hard, objective numbers as the results.

Effectively, the LeadR program includes the best elements of a Consulting role and a ‘Management
Cadre’ program, while being in a high-paced start-up environment. LeadRs at the company will work
on multiple, critical problems and deliver impactful results, before moving to the next one, till they
identify what area they want to build expertise in.

The overall idea behind the LeadR Program (and how it fits into the company) it is encompassed in
the ​following note from Jaydeep Barman, Co-Founder and CEO, Rebel Foods:

It’s a long note (mostly because I can’t stop once I start—about 500 people in our company can
vouch ​for that), but its a must-read if you are interested in working at Rebel Foods (the parent
company of ​ ​Faasos). This note outlines who we are and who we are looking for to join our ranks.

I wrote a similar note back in 2011, followed by a few more over the years. Here it is for ready
reference ​http://brownianmusings.blogspot.in/2011/11/entrepreneurs-wanted.html​ .​

In some sense, the above note is important, as it gives you a perspective on how things went for us
since then. People who joined us back then as a result of this note, today run this company. Most
things ​written in that note turned out to be true. All our functions—food, ops, tech, marketing— are
now run ​by the people who came on board subsequent to this note. Yup, we have a senior
management, where ​everyone has been here for at least ​8 ​years. That’s particularly telling for a ​10
year old company. We ​have never hired “decorated” generals with 20 years of work-ex. And then,
another bunch of young ​rockstars joined us over the years, who manage our tech, cities, supply
chain and brands. They are the ​true architects of probably the only scaled up ​400+ cloud kitchen
locations across 7 countries - India, UAE, Indonesia, UK, Singapore, Malaysia, Bangladesh &
expanding further, ​we are a truly multi-brand Food on Internet company in the world. They are the
true founders of our growing little company, while ​Kallol (my cofounder) and I focus more and more
on intangible stuff like writing notes like this. As a ​ ​couple of lazy Bengalis it comes naturally to us.

Before going into who we are looking for to fuel our next stage of growth, I wanted to take a few
minutes to describe our company—as many of you may not know what brewed at Rebel ​behind the
scenes in the last 7 years.
We believe, at Rebel, we are probably attacking the last frontier of internet—​Food Service​. Not food
delivery, but actually running F&B businesses. If you think about it, in almost all consumer service
sectors, world’s most valuable companies are Internet companies: Retail: Amazon, Travel: Priceline,
Commute: Uber, Hospitality: Airbnb ( probably just shy of Mariott at 35 BN USD), Home
entertainment: ​Netflix, Food / grocery Delivery: Meituan. However, the only consumer sector, where
world’s top 500 ​most valuable companies are still the offline giants, is Food Service. McDonalds
alone is worth USD 130 ​BN. We believe, in the next decade or so, this will change. F&B behemoths
shall be built on the cloud— ​making delicious food optimized for delivery at your doorstep, operating
at a fundamentally altered ​ ​economic structure.

Now, people may say, if this revolution happens, it will happen first in the US ( or China). Who are we
to build something original out of India? However, I think India is the perfect market for this
particular ​disruption. India is different, and one way it is different from China /US is the Food Service
market is ​95% unorganized (100 BN+ market growing at 15–20% CAGR). In spite of the fact that there
are several ​categories that are worth USD 10 BN+, such as Indian Meals, Biryani, Chinese, Desserts
etc , there are ​ ​very few organized, national level play in India beyond pizzas and burgers.

The primary reason for this is very poor infrastructural supply for food outlets. There are very few
high ​street locations that make sense for an offline food play from an infra point of view and hence
everyone ​is going after the same spots, making rent / sales ratio unsustainable for most businesses
(highest in ​the world). 65% + restaurant businesses close in India in year 1 because of this economic
issue as a ​ ​result of scarcity of good locations.

This is what we are solving for. Building multiple restaurant brands in largest categories on the
internet, ​using our 400(and growing) cloud kitchens, a robust supply chain and a home-grown
end-to-end technology developed solely for managing this unique business—from inventory to
customer experience. We are not dependent on high street costly locations. We can operate from
our ​designed-for-delivery cloud kitchens with a totally altered cost structure of running an F&B
business. ​ ​Remember mobile leapfrogging expansion of landline telephony in India?

A more detailed (though a little dated) account about what we are building is

here:

https://medium.com/faasos-story/a-unique-take-on-food-tech-dcef8c51ba41

The last few years have been transformative for us, as we have scaled up brand after brand from the
same network of kitchens and supply chain and in the process discovered how powerful and
disruptive ​this can be. And now the stage is set for us to spread our wings and build a national and
global F&B ​ ​business—purely on the internet.

Sorry for the long preamble. Now coming to the main point of this note, ​we are now looking for the
next set of ​“entrepreneurs” t​ o join us and solve problems that relate to a much larger scale than
today​—spreading to every corner of India, putting ​400 ​locations across the country, opening new
markets internationally, launching new brands and use cases, building world class tech solutions (for
example, a personal virtual butler).

You will be part of our LeadR program—a program built for creating our next set of leaders. You
will ​go through a stint of running a kitchen and an area comprising 3–4 kitchens, before you move
to a ​ ​role / problem of your choice, anywhere in the company.

However, a note of caution. The core of our company has been built through a solid display of
Entrepreneurship by our employees—from our kitchen managers to city heads to product managers,
engineers, brand managers, the execomm. As a result, we have become a rather “abnormal”
company ​(this is actually what we are most proud of—no one can say we have built a run of the mill
enterprise, ​for good or for bad). And hence, it is not for everyone, especially not for people looking
for a steady, ​well-paying (Ok, we pay fairly well, just in case you are shutting this note down), mildly
political, blame shifting, bell-curvy, five-boring-days-a-week job. Here is a snapshot of what our
company looks like ​from inside. Please go through it, if you are seriously considering us as your next
destination.

https://www.slideshare.net/JaydeepBarman/culture-rebel

So, if you are “hungry for action” type, entrepreneurial, mildly crazy (not schizophrenic, if you don’t
mind), 20-something and always looking for good food, then Rebel Foods is the right place to be in.

Selection Process:

Short-listing based on Write-up and CV, followed by Interview.

We would need a ‘Write-up’ covering:

1. Why do you want to join Rebel Foods...tell us how this will further your life goals ( please
make sure to include hidden agendas)
2. one thing that you have discovered in life yourself, using first principle.

This needs to shared while you apply for the role.

Role Designation –

Management Trainee – LeadR Program

Function – General Management

Experience :- None
CTC:- 15 Lacs Fixed Annual CTC + 3L per annum variable

Job Location :- Mumbai (however, subject to change after first six months of training, depending on
requirements)