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WORK SCENT BRANDING PRESS ABOUT C O NTACT

Smell and transform your

world

Perfumery Science meets Digital Scent Technology

Future of Smell helps brands enhance customer experience through scent & smell-based
technologies. We investigate scent, digital scent technology and chemical sensing and how it will
impact industries, services and lives.

Trends & Insights Experience Design Scent Development

Uncover insights through design Augment our senses to create Develop research-backed fragrances by
research and futures thinking. memorable products, services & master perfumers that form lasting
experiences. impressions.

CLIENTS HAVE INCLUDED

Enhance wellbeing,
connection and focus
through smell

Discover how the invisible power of smell can

transform wellbeing, products and virtual
experiences.
GET IN TOUCH

Trends & Insights

Trends & Insights

Through environmental scanning and design research, we help
pave the way towards innovation and a future ready strategy.

To create the future, we Crst understand the present. We

investigate today’s current context through the lens of human
experience, societal trends, the emerging area of digital smell-
based technologies and published research. Through human-
centered design frameworks merged with sensory analysis we
develop a holistic understanding of the current problem. We
uncover speciCc pain points and insights that challenge our
assumptions and guide us towards possible solutions. Together
we then craft future visions and sensory concepts that enhance
and support speciCc customer needs.

FUTURE OF WORK Workshop

FUTURE OF SMELL INSTAGRAM Research & Trends

! !

Happy New Year! And happy new beginnings. May the new year be Clled with health, deeper connections, stronger intentions, beautiful scents and moments of joy.⠀ ⠀ As the
world went through a smell reset and learned how our sense of smell impacts our quality of life, let 2021 bring us proactive and informed scent choices that expand our lives.
⠀ ⠀ What will 2021 smell like? It's up to you ⠀ ⠀ ⠀ ⠀ ⠀ #2021 #2021goals #olfactory #scent #smell #scentdesign #ux #customerexperience #designthinking
#designresearch #innovation #innovations #servicedesign #userexperience #uxstrategy #diy #wellness #speculativedesign #speculative

Experience Design

Sensory Strategy & User Experience Design

Through research and user experience design we help you
develop and implement culturally relevant sensory
experiences.

When strategies are expanded to include our senses, new

impressions of a brand can be forged, and customer
relationships strengthened by immersing participants in
emotional and memorable experiences. These can be carefully
crafted to enhance cognition and wellbeing and the quality of a
product, service or environment. Similar to developing
fragrances for products we weigh in on the latest in perfumery
science to translate sounds, colors, textures, lighting culture and
emotions into a fragrance that will augment an experience.

GUERRILLA SCIENCE Sensorium Smell-X Experience

UNILEVER Multimodal Mixed-Reality Display System WORLD ECONOMIC FORUM Scented Conference
Rooms

Fragrance Development

Fragrance Research & Strategy

Through research, cultural and olfactive mapping we help you
develop olfactive strategies that resonate emotionally.

Our sense of smell is primal. It is a part of our limbic system and

the oldest part of our brain that processes emotion, associative
learning, and memory. Scents have the power to affect mood,
psychological health and inNuence cognition and behavioral
processes even they are not consciously perceived. We help you
develop the right strategies through mapping of the olfactive
landscape and integrating relevant research to structure a
fragrance brief. We then identify the right fragrance partner and
master perfumer to design scents that are based on science,
challenge product categories and form emotional bonds.

SMELLING to Evaluate Creations

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