Page 1: KPIs, Demos, Top Click to select market and date Click to break down content Other Report

Click to break down content Other Report Filters: Original Headline ▼

DMA ▼

Content and DMA Default Data

Click to select your data
▼
Section ▼
Topic ▼ Content Type ▼
Platform ▼
Video Name ▼
City ▼

Page 2: Trends, Referrals,

Page Type Property Day Gender
Authors and T1
▼ ▼ ▼ ▼

Select date range ▼

Subsection ▼
SubTopic ▼

Page Title Author Hour Age

Page 3: Glossary ▼ ▼ ▼ ▼

                                              KEY METRICS TRACKER  *                                                                                       CUSTOM DATE RANGE REFERRAL SOURCES                                              CUSTOM DATE RANGE DEMOGRAPHICS                   
         YouTube
*Notes: YouTube not available for Visitors | Yesterday's             video plays not available | Month to Date                                                                  
Right click on age to drill down to gender, and gender for age
change is vs. same period last month, Custom Date Range vs. last year |  Email MAUs not available
Search Social Other Sites Direct Email
YESTERDAY
Platform Visitors Platform Video Plays YouTube Video Plays News App & OTT MAUs 60% Age Gender
Search
19,263 6,992 No data 1,284 11.2% 11%

18-24
40%
MONTH TO DATE 15.5% 25-34

% Visits
Platform Visitors Platform Video Plays YouTube Video Plays News App & OTT MAUs Social 23.1% 35-44 47.5%
52.5%
431,603 175,094 89,659 5,819 20% Other Sites
45-54
55-64
40.1% -3.6% -42.1% -18.5% Direct
17.6% 65+

CUSTOM DATE RANGE (default is last 28 days) Email 21.5%

Platform Visitors Platform Video Plays YouTube Video Plays News App & OTT MAUs 0%
0 100K 200K 300K 400K
561,533 246,245 239,604 8,143 Visitors
female male

12.1% 111.0% 525.8% -26.9%

                                                                                                                                                                                                      ON-PLATFORM CONTENT 
Right click on headline to drill down to video included, platform and author
Yesterday Users ▼
Current Month Visitors ▼
Custom Date Range Visitors ▼

1. Banks say stimulus checks should be deposited starting Wedn… 1,127 1. Third stimulus check update: House plans to vote Wednesda… 142,582 1. Third stimulus check update: House plans to vote Wednesday … 142,582

2. Catch Des Moines lists top places to visit, eat in central Iowa 985 2. State takes steps to strip administrator's license from Des Mo… 20,506 2. State takes steps to strip administrator's license from Des Moi… 20,506

3. Authorities: Pursuit ends with car in river near Prospect Park 791 3. Third stimulus check update: Senate debate slows after split … 20,266 3. Third stimulus check update: Senate debate slows after split o… 20,266

4. There are now 63 con rmed cases of the UK variant in Iowa 691 4. 2 year-old in critical condition following shooting in Des Moin… 15,972 4. Here's how to nd a COVID-19 vaccine provider in Iowa 16,462

5. Tens of millions should get stimulus checks Wednesday, banki… 662 5. Here's how to nd a COVID-19 vaccine provider in Iowa 13,377 5. 2 year-old in critical condition following shooting in Des Moines 15,972

Right click on video name to drill down to platform 1 - 5 / 2143

< > 1 - 5 / 14544 < > 1 - 5 / 20821 < >
Yesterday Video Plays ▼
Current Month Video Plays ▼
Custom Date Range Video Plays ▼

1. Banks say stimulus checks should be deposited starting Wedn… 1,172 1. FULL SPEECH: President Biden's rst prime-time address to t… 4,266 1. Third stimulus check update: House plans to vote Wednesday … 55,532

2. Community mourns death of 3 teens in high-speed chase 314 2. Third stimulus check update: House plans to vote Wednesday… 2,200 2. Third stimulus check update: Senate debate slows after split on… 9,189

3. Gov. Reynolds announces all Iowans will be eligible for vaccine … 307 3. Iowans 64 and under with underlying medical conditions can … 2,072 3. Iowans 64 and under with underlying medical conditions can … 7,463

4. Third stimulus checks: Who is eligible? And can the money be … 212 4. Community mourns death of 3 teens in high-speed chase 1,907 4. LeClaire couple presents swimsuit solution on ABC's Shark Tan… 6,995

5. Iowans 64 and under with underlying medical conditions can … 207 5. Banks say stimulus checks should be deposited starting Wed… 1,310 5. FULL SPEECH: President Biden's rst prime-time address to th… 4,266

1 - 5 / 631
< > 1 - 5 / 2368
< > 1 - 5 / 6562 < >
Yesterday Visitors ▼
Current Month Visitors ▼
Custom Date Range Visitors ▼

1. Authorities: Pursuit ends with car in river near Prospect Park 40 1. Stimulus check update: Why the IRS payment tracker is temp… 45 1. 1 killed in Grimes crash along Highway 141 92

2. Police searching for missing Boone teen 32 2. Authorities: Pursuit ends with car in river near Prospect Park 40 2. Suspicious death investigation underway in Ankeny neighborho… 83

3. Data center that houses Iowa vaccine system restored after har… 20 3. Spa killings leave 8 dead in Atlanta and Cherokee County 36 3. Search for suspect after armed robbery, shot red into Des Moi… 80

4. Tax law changes prompt IRS to move income tax deadline by a … 20 4. Police searching for missing Boone teen 32 4. IRS: All stimulus checks have been sent, focus turns to tax season 79

5. There are now 63 con rmed cases of the UK variant in Iowa 18 5. COVID-19 hospitalizations tick up to 182 in Iowa, 17 on ventilato… 32 5. Mother and son from Iowa arrested, charged in US Capitol riot 71

1 - 5 / 14 < > 1 - 5 / 53 < > 1 - 5 / 192 < >

TOP YOUTUBE VIDEOS
Current Month Video Plays ▼
Custom Date Range Video Plays ▼

1. Doug Jensen indicted on 7 charges in US Capitol riot in superseding indictment 17,158 1. Mother and son from Iowa arrested, charged in US Capitol riot 47,477

2. FBI: Tip led to arrests of Iowa mother and son in US Capitol attack 11,221 2. FBI: Tip led to arrests of Iowa mother and son in US Capitol attack 45,295

3. Iowa elementary school teacher greets students with custom handshakes 9,018 3. Doug Jensen indicted on 7 charges in US Capitol riot in superseding indictment 34,633

4. Mother and son from Iowa arrested, charged in US Capitol riot 6,644 4. Doug Jensen pleads not guilty to US Capitol riot charges, will remain in custody 15,476

5. FULL INTERVIEW: Franklin County Sheriff Aaron Dodd on Ethan Kazmerzak investigation 2,977 5. Iowa elementary school teacher greets students with custom handshakes 11,031
1 - 5 / 3801
< > 1 - 5 / 4822
< >
USER GENERATED CONTENT INSIGHTS USER GENERATED CONTENT BY SUBMISSION                                                    USER GENERATED CONTENT BY HOUR OF DAY Right click to drill down to see Day of Week 
Yesterday UGC Attempts Yesterday UGC Submissions LOCATION 10 1

3 No data

UGC Submissions
UGC Attempts

Current Month UGC Attempts Current Month UGC Submissions

5 0.5
23 No data 46%
Map Submissions
Phone Camera Roll
54%
Submissions
Custom Date Range UGC Attempts Custom Date Range UGC Submissions

47 1 0
12 AM 2 AM 4 AM 6 AM 8 AM 10 AM 12 PM 2 PM 4 PM 6 PM 8 PM 10 PM
0

UGC Attempts UGC Submissions

CUSTOM DATE RANGE APP OPENS INSIGHTS APP TOPIC INSIGHTS % LIVE VS ON DEMAND VIDEO PLAYS
Topic Starred (Current Starred (All Topic Subscribers (Custom Subscribers (All
Yesterday App Opens Yesterday App Opens Via Push Date Range) ▼
Time) Date Range) ▼
Time)
2,697 223 1. Local 46 1,143 1. Local 52 1,709 VOD
Live Streams/
Current Month App Opens Current Month App Opens Via Push 2. Weather 35 1,110 2. Weather 48 1,828
Newscasts
45,238 2,676 3. Iowa Live 26 733 3. Iowa Live 31 1,096 Breaking Live
Video/Non-
4. Sports 26 451 4. Sports 29 676 scheduled
Custom Date Range App Opens Custom Date Range App Opens Via Push streams
75,228 4,399 5. National News 17 485 5. Entertain… 24 462
96.4%
1 - 11 / 11 < > 1 - 12 / 12 < >
CUSTOM DATE RANGE REFERRAL SOURCE INSIGHTS CUSTOM DATE RANGE % ARTICLES VIEWED
Referral Sources Visitors Visits ▼
Bounce Rate Pageviews Social Network Visitors % of Visits ▼
Bounce Rate Pageviews WITH VIDEO INCLUDED

1. Search 310,471 49.44% 21.05% 725,752 1. Facebook 77,494 97.13% 10.36% 182,257 1 = true for
13.8% apps; 
2. Social 122,839 25.18% 16.88% 312,144 2. Twitter 2,027 2.25% 54.74% 5,050 0 = false for
apps
3. Other Sites 55,356 14.2% 39.46% 159,418 3. LinkedIn 316 0.32% 60.11% 672 true
false
4. Direct 56,850 11.14% 39.69% 177,057 4. Snapchat 103 0.1% 9.91% 233

5. Email 246 0.04% 12.35% 900 5. reddit 84 0.08% 19.54% 150 86.2%

1-5/5 < > 1 - 5 / 15 < >

 Page 1: KPIs, Demos, Top Click to select market and date Click to break down content Other Report Filters: Original Headline ▼
DMA ▼

Content and DMA Default Data

Click to select your data
▼
Section ▼
Topic ▼ Content Type ▼
Platform ▼
Video Name ▼
City ▼

Page 2: Trends, Referrals,

Page Type ▼
Property ▼
Day ▼
Gender ▼

Authors and T1 Select date range ▼

Subsection ▼
SubTopic ▼

Page Title ▼
Author Hour ▼
Age ▼

Page 3: Glossary
▼

TOP SEARCH STORIES DATE RANGE HOUR AND DAY TRENDS Right click on hourly trend lines to drill down to trend by date
Right click on chart to drill down by Section, Subsection, Topic, and Subtopic
Search- Custom Date Range Top Stories Visitors ▼

Platform Page Title ▼

1. Third stimulus check update: House plans to vote Wednesday on COV… 125,001 Hourly visits by platform
▼

Hourly visits by referral source

2. Third stimulus check update: Senate debate slows after split on jobles… 17,222
AMP Article Roku app desktop mobile_web Search Social Other Sites Direct Email
3. Third stimulus check update: House plans to vote Wednesday on COV… 12,434
60K 40K
4. Conspiracy theorists focus on March 4 as post-Election event as DC p… 6,309

5. Conspiracy theorists focus on March 4 as post-Election event as DC p… 3,496 30K

1 - 5 / 27914 < > 40K

20K
TOP SOCIAL STORIES
Right click on chart to drill down by Section, Subsection, Topic, and Subtopic
20K
Social- Custom Date Range Top Stories Visitors ▼
10K
1. LeClaire couple presents swimsuit solution on ABC's Shark Tank, toni… 4,438

2. 'I made a mistake and I own it': Creighton's Greg McDermott suspend… 3,395 0 0
12 AM 3 AM 6 AM 9 AM 12 PM 3 PM 6 PM 9 PM 12 AM 3 AM 6 AM 9 AM 12 PM 3 PM 6 PM 9 PM
3. 2 year-old in critical condition following shooting in Des Moines 3,259

4. State takes steps to strip administrator's license from Des Moines Pub… 2,238

5. Here's how to nd a COVID-19 vaccine provider in Iowa 1,732 Top Hours of the Day by Visits Right click on bar chart to drill down to section, subsection and topic
80K
1 - 5 / 120090 < >
TOP SOCIAL STORIES BY SOCIAL NETWORK 60K
Right click on chart to drill down by Section, Subsection, Topic, and Subtopic

Facebook- Custom Date Range Top Stories Visitors ▼

40K
1. LeClaire couple presents swimsuit solution on ABC's Shark Tank, toni… 3,792

2. Here's how to nd a COVID-19 vaccine provider in Iowa 1,678 20K

3. State takes steps to strip administrator's license from Des Moines Pub… 1,530

4. Dallas County Attorney les petition to remove Echo the dog from o… 1,071 0
8 PM 7 PM 6 PM 9 AM 11 AM 12 PM 2 PM 4 PM 11 PM 12 AM 1 AM 4 AM
5. State takes steps to strip administrator's license from Des Moines Pub… 1,030 9 PM 10 PM 8 AM 1 PM 10 AM 7 AM 5 PM 3 PM 6 AM 5 AM 2 AM 3 AM

1 - 5 / 66466 < >                                                                                              TEGNA ONE PERFORMANCE

Twitter- Custom Date Range Top Stories Visitors ▼

Select date range ▼

Day of Week ▼
Hour ▼
Author ▼
Section ▼
Subsection ▼
Topic ▼
SubTopic ▼

1. VERIFY: Yes, a DoubleTree Hotel displayed sign denying service to mili… 261
OVERALL TEGNA ONE METRICS
2. Iowa City dad makes Twitter account with vaccine appointment upd… 254
Alerts Sent Stories Created Stories Published Story Updates Videos Published Fronts Curated
3. Iowa programmers step in to ll hole left by state for vaccine appoint… 215 Yesterday's Metrics
10 16 17 44 20 17
4. State takes steps to strip administrator's license from Des Moines Pub… 147
Yesterday Last Week Alerts Sent Stories Created Stories Published Story Updates Videos Published Fronts Curated
5. Fugitive and former CIA agent Edward Snowden set to speak to stud… 82
Metrics 7 17 20 52 27 13
1 - 5 / 386
< > Alerts Sent Stories Created Stories Published Story Updates Videos Published Fronts Curated
YouTube- Custom Date Range Top Stories Visitors ▼ Custom Date Range
(Last 28 Days) 164 345 347 1,156 477 325
1. VERIFY: The 'Plandemic' documentary is full of misinformation 8
STORY STRENGTH STATS
2. Missing man's car found in water in Franklin County 7 years after his d… 6
STORY STRENGTH AT PUBLISH (DEFAULT LAST 28 DAYS) STORY PERFORMANCE METRICS W/ STORY STRENGTH (drill down for story strength)
3. Mother and son from Iowa arrested, charged in US Capitol riot 4
Story Strength Stories at Publish Headline Visitors …

4. VERIFY: How to make sure your stimulus check is real 4 Excellent 164 19.9% Excellent 1. Third stimulus check update: House plans to vote Wednesday on COVID-19 relief 163,935
Good
5. Mother and son from Iowa arrested, charged in US Capitol riot 3 Good 107 47.3% 2. Third stimulus check update: Senate debate slows after split on jobless bene ts 26,297
Fair

1 - 5 / 32
< > Fair
Weak
69
7
30.8% Weak 3.

4.
State takes steps to strip administrator's license from Des Moines Public Schools superintend…

Here's how to nd a COVID-19 vaccine provider in Iowa

25,458

19,583
Reddit- Custom Date Range Top Stories Visitors ▼
5. 2 year-old in critical condition following shooting in Des Moines 15,666
STORY STRENGTH ON UPDATE (DEFAULT LAST 28 DAYS)
1. Iowa’s voting districts will change this year. Here’s how the redistricti… 33 6. LeClaire couple presents swimsuit solution on ABC's Shark Tank, tonight at 7pm 13,428
Story Strength Story Updates
2. Iowa’s voting districts will change this year. Here’s how the redistricti… 11 7. 'I made a mistake and I own it': Creighton's Greg McDermott suspended for 'plantation' remark 12,309
Excellent 600 Excellent
8. Home | Des Moines Local News & Weather | Des Moines, Iowa 11,190
3. Johnston woman arrested, charged with child endangerment for lock… 10 Good
Good 480 41.5% 51.9% 9. Conspiracy theorists focus on March 4 as post-Election event as DC police stand ready 8,672
Fair
4. Johnston woman arrested, charged with child endangerment for lock… 6 Fair 74 Weak 1… Des Moines Iowa, News, Weather, Traf c, Sports | Des Moines, Iowa 8,672

5. Toledo woman charged with ethnic intimidation, aggravated menaci… 5 Weak 2 Google
1 - 100Data < >
/ 883 Studio

1 - 5 / 18 < >
ADDITIONAL CUSTOM DATE RANGE INSIGHTS

Right click on section or city to drill down to subsection, topic and subtopic.  For city, Right click on author to drill down to top stories; Right click on web interest to drill down to
Daily Visitors Trend Daily Visitors Trend (previous year) select your DMA (above) to view in-market cities only top section, subsection and topic
150K
600K
Author Visitors ▼
Pageviews
100K 1. Local 5 News 53,993 101,152
400K
Visitors

2. Rachel Droze 31,862 52,107

50K
3. Eva Andersen 22,324 36,211
200K
4. Sarah Beckman 20,666 36,825
0
Feb 18 Feb 21 Feb 24 Feb 27 Mar 2 Mar 5 Mar 8 Mar 11 Mar 14 Mar 17 5. Hollie Schlesselman, Local 5 News, Mario Rossi, Rach… 15,544 38,823
0

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1 - 5 / 2646
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Daily Video Plays Trend Daily Video Plays Trend (previous year)
City Visitors ▼
Pageviews In-Market Segment Visitors ▼
Pageviews
40K
1. Des Moines 52,934 232,358 1. Financial Services/Tax Preparation Services & Software 31,495 80,129
30K
2. Omaha 25,798 76,571 2. Real Estate/Residential Properties/Residential Propert… 24,808 71,468

20K 3. West Des Moines 17,207 95,064 3. Autos & Vehicles/Motor Vehicles/Motor Vehicles (Used) 23,951 62,131

10K 4. Ankeny 14,180 56,606 4. Real Estate/Residential Properties/Residential Propert… 23,463 68,320

5. Minneapolis 12,363 35,709 5. Home & Garden/Home Decor 20,397 60,842

0
Feb 18 Feb 21 Feb 24 Feb 27 Mar 2 Mar 5 Mar 8 Mar 11 Mar 14 Mar 17
1 - 5 / 9151
< > 1 - 5 / 512 < >
Page 1: KPIs, Demos, Top Click to select market and date Click to break down content Other Report Filters: Original Headline ▼
DMA ▼

Content and DMA Default Data

Click to select your data
▼
Section ▼
Topic ▼ Content Type ▼
Platform ▼
Video Name ▼
City ▼

Page 2: Trends, Referrals, Page Type ▼

Property ▼
Day ▼
Gender ▼

Authors and T1 Select date range ▼

Subsection ▼
SubTopic ▼

Page Title Hour Age

▼
Author ▼ ▼ ▼

Page 3: Glossary

Dashboard Glossary for Commonly Used Terms

KPI Tracker
Visitors: Number of total users. Visitors do not include YouTube or Newsletter.
Platform Video Plays: On-platform video plays. Does not include YouTube or native social video plays.
News App + OTT Visitors: Monthly active users, not including newsletter users.

Optional Metric feature: You’re able to ip to Visits or Pageviews in the KPI Tracker by hovering over the Optional Metric icon, clicking it, and selecting a different
metric:

App-Speci c Terms
Topic Starred: when an app user stars a topic in the app
Topic Subscribed: when a user selects to receive push noti cations for that topic

UGC-Speci c Terms
UGC Attempt: A user has visited the form page to submit UGC.
UGC Submission: A user has successfully completed a UGC form and submitted it.
Other Terms
Page Type: 
 -Index: the homepage of your site (wusa9.com)
 -Subindex: the section fronts of your site (wusa9.com/health) 
Bounce Rate: the % of visitors that open a single page on our site and then leaves the site.
Visits: an interaction that begins when a visitor enters your site and ends when they’ve been inactive for 30 minutes or at midnight. One visit can include multiple
pageviews.
Pageviews: each time a visitor loads a page on your site.
Web Interests: topics related to users based on their tra c and related ads during the same time period that they visit our site

T1 Glossary
Stories at Publish: Includes all instances a story is published from the preview screen or from saved draft status.
Stories Created: Occurs the rst time a story is saved or published.
Stories Published: Includes stories published from the preview screen or from saved draft status.
Story Updates: Includes any time a story is updated.
Alerts Sent: Includes only mobile app alert sends. It does not currently include scheduled alerts.
Videos Published: Includes all video publish instances. Does not include videos published in a story or published to YouTube.
Fronts Curated: Includes each time a Category/Front is changed and published

Should I use Section, Subsection, Topic, or Subtopic?

It depends on how the story is in TEGNA ONE. Use the ‘Search Stories’ bar.

Ex: News is the Section, Local News is the Subsection, Maryland is the Topic, Baltimore Protests is the Subtopic.

Google Analytics De nitions (Advanced)

-Visitors in the dashboard = Users in Google Analytics
-Pageviews in the dashboard = Desktop & Mobile Pageviews + App Screenviews in Google Analytics