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Environmental Reporting in the Hospitality Industry: An International


Analysis

Article  in  Environmental engineering and management journal · October 2014


DOI: 10.30638/eemj.2014.283

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Environmental Engineering and Management Journal October 2014, Vol.13, No. 10, 2531-2540
http://omicron.ch.tuiasi.ro/EEMJ/

“Gheorghe Asachi” Technical University of Iasi, Romania

ENVIRONMENTAL REPORTING IN THE HOSPITALITY INDUSTRY:


AN INTERNATIONAL ANALYSIS

Patricia Milanés-Montero1, Chris Stone2, Esteban Pérez-Calderón3


1
University of Extremadura, Faculty of Economics, Financial Economics and Accounting Department,
Avda. Elvas, s/n, 06.071–Badajoz, Spain
2
Manchester Metropolitan University, Hollings Faculty, Department of Food and Tourism Management,
All Saints Building, M15 6BH-Manchester, UK
3
University of Extremadura, Faculty of Business Studies and Tourism, Financial Economics and Accounting Department,
Avda. Universidad, s/n, 10.071–Cáceres, Spain

Abstract

The hotel industry constitutes a major sector of the wider tourism industry and, in common with other industries, hospitality
operations inevitably entail environmental impacts. Requirements for corporate financial reporting are commonplace, but public
disclosure of the environmental effects of organizations’ economic actions - referred to as environmental reporting – while
generally only a voluntary commitment offers a potentially valuable contribution towards assessing the industry’s global impacts.
However, relatively little research has been published into environmental disclosure within the hospitality industry, and to
address this lack of knowledge this paper examines that produced by the three hundred largest international hotel companies
employing a content analysis methodology.
Cluster analysis distinguishes hotel companies according to how they disclose (website, report, or both), the types and form of
data disclosed, and other indicators including external certifications. A Logistic regression is used to examine correlations
between these and the hotel chains’ size, and culture (European, Anglo-Saxon, Asiatic, South American, African, Islamic), and
each company’s listing status. Study findings indicate the existence of a range of levels of commitment to environmental
reporting within the sample studied, and the influence of corporative characteristics on the likelihood of environmental
disclosure. In general, only the largest hospitality industry chains evince a comprehensive commitment to environmental
reporting, their actions indicating strategic positioning in this respect compared with the more marketing-centric policies pursued
by other hotel chains. A further finding of note is that European hotel chains are more likely than Anglo-Saxon or Asiatic ones to
undertake environmental disclosure.

Key words: environmental disclosure, hotels, performance, sustainability

Received: May, 2014; Revised final: October, 2014; Accepted: October, 2014

1. Introduction disclosure of the environmental and other effects of


organizations’ economic actions - referred to as
In the accommodation sector, the operations environmental reporting – while generally only a
of the international hotel industry have significant voluntary commitment offers a potentially valuable
implications for sustainability at the global scale contribution towards assessing the industry’s global
(Sloan et al., 2009). The emergence of sustainable impacts. The accounting profession is fully aware
development as a complex notion encompassing that environmental costs and liabilities of companies’
social and environmental issues in addition to more operations may conceivably be both significant and
conventional economic matters has had a growing likely to increase in the future, and the importance of
influence in the accounting literature. Public this issue is heightened by demands for the timely

Author to whom all correspondence should be addressed: e-mail: estperez@unex.es; Phone: +34 927 257 486; Fax: +34 927 257 481
Milanés-Montero et al./Environmental Engineering and Management Journal 13 (2014), 10, 2531-2540

‘disclosure’ and reporting of corporate sustainability- While, again, there is little consensus on
related data made by a range of stakeholder interests standards for sustainability reporting, the Global
including unions, NGOs and other public-interest Reporting Initiative provides guidance on principles
groups, and regulatory bodies, but also investors, and indicators to be addressed, indicators to be
creditors, and insurers (Lee and Hutchison, 2005). employed, and report structure and format. Another
Requirements for corporate financial reporting is the voluntary Eco-Management and Audit Scheme
are commonplace, and information about (EMAS) of the European Commission, which also
environmental and social actions which may affect specifies key performance indicators. Given the
present and future societies and the biosphere should context outlined above, the objectives of this study
arguably be in the public domain too as a matter of are:
right (Gray, 1992). In addition to explorations of a) to analyze the environmental information
what sustainability may mean for accounting and disclosed by the three hundred largest international
finance, there has been a growth in both critiques of hotel companies;
sustainability reporting and in experiments and b) to identify factors influencing the likelihood
speculations on how accounting for sustainability of international hotel companies disclosing
might be advanced (Gray, 2010). While the potential environmental information.
benefits of addressing these issues may be significant To achieve these objectives, this article
in terms of global sustainability, some companies’ continues with a review of relevant literature and the
disclose little or nothing, however. establishment of study hypotheses. Subsequently, the
The field of corporate socio-environmental study methodology is outlined and the study sample
reporting is one requiring more critically-oriented and variables are defined. Finally the results and
investigation (Chung and Parker, 2009; Hopwood, conclusions are presented, mention is made of the
2009; Huang, 2014), and given the scale and limitations of the study, and proposals for further
economic growth rates exhibited by the global research into the subject are advanced.
hospitality sector there is a strong rationale for such
research, but the volume of literature addressing this 2. Material and methods
sector of the tourism industry is presently very
limited (Chung and Parker, 2009) and this paper sets 2.1. Sample
out to address this gap in knowledge. Published With the purpose of achieving the two
studies have established that: objectives of this study, we found a set of firms to
- it is often difficult to draw reliable conclusions serve as a representative sample of the largest
about firms’ environmental performance based upon international hotel companies. These firms were
information disclosed in financial statements identified with reference to the Hotels industry
(Larrinaga et al., 2002; Llena et al., 2007); journal’s liar of the three hundred largest
- the degree to which individual companies are international hotel operators (Anon, 2011).
committed to reporting varies considerably Having selected the sample, the research
(Bohdanowicz, 2005; Erdogan and Baris, 2007); objectives required the construction of a
- the key factors influencing the propensity for representative dataset of variables which would
corporate disclosure in the hotel sector are a matter of enable us to assess environmental disclosures and the
debate (Worrell et al., 1995). various factors determining these. The methodology
In addition, there is relatively little consensus used to quantify the variables in the research was
about which criteria are appropriate for such content analysis, under which environmental
reporting and a range of approaches is currently in information disclosed in the various available
use (ACCA, 2002). Apart from that, there are several corporate reports was identified and classified for
certification schemes under which hotel companies subsequent use in the study.
may seek accreditation.
Table 1. Number of hotels by culture tabulated with reference to website environmental
disclosure and size (number of rooms)

Culture
African Anglo- Asiati European Islamic South- Israel Tota
Saxon c American (Europe/Anglo) l
No website environmental disclosure 0 103 45 29 3 11 2 193
Q1 (<4858) 0 30 11 5 1 4 0 51
Q2 (4.859-7.504) 0 37 9 7 0 3 1 57
Q3 (7.505-14.735) 0 17 12 15 2 3 1 50
Q4 (>14.735) 0 19 13 2 0 1 0 35
Website environmental disclosure 4 55 17 28 1 1 106
Q1 (<4858) 0 16 3 3 0 0 1 23
Q2 (4.859-7.504) 2 5 5 6 0 0 0 18
Q3 (7.505-14.735) 2 13 5 4 0 1 0 25
Q4 (>14.735) 0 21 4 15 0 0 0 40

2532
Environmental reporting in the hospitality industry: An international analysis

We examined the content of all information Table 2. Variables whose values answer the questions:
supplied on the corporate websites of the hotels in the Where do companies inform (means/media)? and
sample, selecting this methodology because what do companies inform about (type)?
environmental accounting is not primarily concerned
with putting numbers on normative issues but rather Variable
Variable values
about narrating how reporting entities affect nature. definition
WPDE: (1) Yes / (2) No
Disclosure of
2.2 Variables definition
environmental
information in its
With reference to the variables of our study, web site
and consistent with previous work (Cho and Patten, With_Report:
2007; Kamla, 2007; Van Staden and Hooks, 2007) With Report
we took the quality and extent of disclosure into KWPDE: Type (3) The firm discloses quantitative or
account. Given that the identification and definition of environmental numerical data about their
of corporate social and environmental disclosure information commitment with the environment in
themes have always been arbitrary, and that it is disclosed in the its web page/Report
difficult to separate these themes because categories web site (2) The firm only discloses qualitative
data about it, that is to say, a
and subcategories vary from time to time (Gray et al.,
KERD: Type of description of its commitment with
1995; Xiao et al., 2005), we selected a range of environmental the environment
environmental reporting themes for analysis based on information (1) The firm only mention in general
several authors (Deegan, 2007; De Grosbois, 2012; disclosure in the terms, by means of qualitative data,
Font et al., 2012; Hopwood, 2009; Milanés-Montero Report their commitment with the
and Pérez-Calderón, 2011) and relevant publications environment
(EPC, 2001; UNCTAD, 2004; WTO, 2004). (0) The firm doesn´t disclose any
Concerning the quantity of environmental information about this topic.
information disclosed, conducting the research was
complicated because many firms’ environmental Table 3. Variables in relation with environmental
certification, and/or compliance with Global Reporting
disclosures are expressed in qualitative rather than
Initiative (GRI) or Carbon Disclosure Project (CDP)
quantitative terms, and frequently also in the form of
ad hoc reports which often focus on justifications for Variable
company actions, making efforts to draw meaningful Variable definition
values
comparisons problematic (Roberts, 1991; Niskala With_Cert_Skin : With Certification (1), (2)
and Pretes, 1995; Deegan and Ranking, 1996). To Regist_GRI: Registered for Global
address the issue of qualitative disclosure, a Reporting Initiative with GRI score
significant issue for the study, reference was made to Member_CDP: Member of Carbon
past studies which employed as proxies for Disclosure Project
environmental information disclosure the number of
sentences in reports (Hasseldine et al., 2005; Holland Table 4. Variables with reference to the type of
environmental information disclosed (themes)
and Boon, 2003; Milne and Alder, 1999); the number
of pages in reports (Wilmshurst and Frost, 2000); and Variable
the number of words on the relevant subjects in Variable definition
values
reports (Unerman, 2000; Xiao et al., 2005). rec_WATER: Type of environmental (3), (2),
This range of parameters was considered for information disclosed about water (1), (0)
use in our analysis, but the available theoretical rec_ ENERGY: Type of environmental
literature does not provide an overwhelming information disclosed about energy
justification for the choice of any one of the three consumption
(sentences, pages and words) in preference to the rec_CO2_EMISSIONS: Type of
environmental information disclosed about
others (Williams, 1999), and having considered the
CO2 emissions
notion we rejected it. Instead of using any of these Waste: Type of environmental information
criteria to measure the quantity of environmental disclosed about solid waste
information disclosed, assessment was undertaken Paper: Type of environmental information
using a Likert scale for each of the environmental disclosed about paper
themes analyzed, coding disclosures as either SChain: Type of environmental information
quantitative, non-quantitative, being mentioned in disclosed about supply chain
general terms, or absent (no disclosure).
a. Variables relating to aspects of environmental 2.3. Hypotheses
data disclosure (Tables 2-4);
One of the proposed objectives is to identify
b. Variables relating to factors determining
factors influencing the likelihood of international
disclosure environmental information are shown in
hotel companies disclosing environmental
Table 5.
information. Two key variables examined are the size

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Milanés-Montero et al./Environmental Engineering and Management Journal 13 (2014), 10, 2531-2540

of each chain, and the influence of the culture of each environmental disclosure by international hotel
hotel chain’s parent country. chains.
Company size - the control variable most
Table 5. Variables in regard to determinant factors of the commonly employed in environmental disclosure
level of environmental information disclosed studies is company size. It seems that there is
positive correlation between firm size and the level
Variable definition Variable values of environmental disclosures made, the literature
Culture: Culture of African (1), Anglo-Saxon (2),
suggesting that the likelihood of firm making
each hotel chain’s Asiatic (3), European (4),
parent country Islamic (5), South-American (6),
voluntary environmental disclosures increases
Israel (European and Anglo- directly with firm size (Aerts et al., 2008; Tarí et al.,
Saxon) (7). 2010). These arguments lead to the following
Size: Hotel Size Number of rooms according to hypothesis:
the Hotels industry journal Hypothesis 2 – Company size is a factor with
ranking (2010) positive consequences on environmental disclosure
by international hotel chains.
On the matter of countries’ cultures: After applying cluster analysis to examine the
approaches to the establishment of accounting environmental disclosure behavior of the largest
standards are a function of cultural values and factors international hotel chains, logistic regressions will be
inherent in each country, and in addition the legal used to predict the probability that hotel chain size
and regulatory framework of firms’ parent countries and the culture of the parent country are determinant
influence corporate environmental actions and in turn factors of levels of environmental disclosure.
the types of disclosures made (Holland and Boon,
2003). Studies of companies’ environmental 3. Results and discussion
disclosure have mostly been restricted to individual
countries, and there has been relatively little research We initially applied cluster analysis to the
involving comparisons between countries. What sample of 300 international hotel chains in order to
work there has been focuses on comparisons between categorize disclosure behaviors by means of the
European countries (Aranguren and Ochoa, 2008; ANOVA, given that SPSS provides the option to
Castello and Delgado, 2009), particularly Germany return an ANOVA for each variable, which shows if
and the UK (Adams et al., 2006; Hibbitt, 2003; the variance is significant between clusters.
Roberts, 1991). In this first cluster analysis, the purpose of
These few studies concluded that there are this ´general cluster´ analysis developed is to have a
significant differences in the degree and nature of first knowledge about where and how companies
information disclosed by companies in the countries disclose information about their commitment with
studied, even among those belonging to the same the environment, and whether they have any kind of
sector. In international terms, interest in the type of certification or relationship with environmental
issues addressed through corporate environmental projects or initiatives.
disclosure is primarily a phenomenon of the Secondly, the study proceeded to focus
developed world, where economies are well specifically on the behavior of hotel chains which
developed and people are more aware of, and disclose information on their web-sites (clusters 1
sensitive to, social and environmental issues. and 3 in the ´general cluster´). Therefore, a further
People’s concerns focus more on pollution, cluster analysis was performed on 101 hotel chains in
matters of justice and equity, and their quality of life order to differentiate this sample with reference to
than on more basic material needs important to the the type of information disclosed by theme in order
citizens of developing or less developed countries to test hypothesis 3 – the themes including water,
(Xiao et al., 2005). US companies are the most likely energy, emissions, waste, paper, and supply chain.
to report environmental information, as identified in a) Results of cluster analysis applied to the
a study which examined environmental disclosures in whole sample (general cluster)
276 companies representing nine broadly defined Ward´s agglomerative hierarchical method
industries across 27 countries for the period 1989- (exploratory) was employed initially and the resultant
1991 (Gamble et al., 1996). In Asia-Pacific nations, dendogram (a graphical representation of the results)
the two cultural dimensions of uncertainty avoidance indicated that the number of clusters or groups to
and masculinity and political and civil systems have include in the non-hierarchical k-means-quick cluster
been identified as significant determinants of the method (confirmatory) was three.
quantity of voluntary environmental disclosure made The results indicate the existence of three
by listed companies (Williams, 1999). categories of disclosure behavior (Table 6) with
Given the significance of both country and reference to the location of environmental
culture, we have included a variable to investigate disclosures, the level of detail reported (quantitative,
their influence on environmental disclosure, and have non-quantitative, or reference having been made in
formulated the following hypothesis: general terms only), and whether companies had
Hypothesis 1 - The culture of hotel groups’ gained some form of environmental certification
parent countries is factor with consequences on and/or complied with GRI / CDP standards (Table 7).

2534
Environmental reporting in the hospitality industry: An international analysis

Upon analysis, cluster 2 comprised almost two-thirds (39%) - and generally employ non-quantitative data
of the sample, 198 hotels which did not disclose to do so. Emissions, waste, and paper are the themes
environmental information on their web sites; cluster least likely to be disclosed by this subgroup, smaller
3 comprised 78 hotel companies (about one-quarter chains with an average hotel size is of 22.864 rooms.
of the total) which made web-site disclosures Finally, cluster 3 comprise 16 hotel chains providing
couched in either non-quantitative or, in some cases, the most comprehensive environmental disclosures -
only general terms and not communicated by means all are environmentally-certified and the majority
of a separate report (Table 6). Finally, cluster 1 comply with GRI or CDP standards.
includes 23 hotel chains which disclosed quantitative Most hotel groups in this subgroup disclose
data on environmental performance by means of quantitative data about water, energy, emissions and
separate reports and also used their web sites to waste, make mention in general terms of the paper
disclose quantitative and qualitative environmental theme, and disclose qualitative and quantitative data
information. regarding the supply chain theme. This subgroup
An interim conclusion, then, is that includes the biggest hotel industry players of the 300
international hotel groups may be differentiated with studied, with an average number of 173.089 rooms.
reference to the level and means (including websites Companies include six from the USA (Caesars
and separate reports) of their environmental Entertainment Inc., Las Vegas Sands Corp, Marriott
disclosures. In addition we observed a negative International Inc, MGM Resorts International,
relationship between the level of environmental Wyndham Worldwide, Xanterra Parks and Resorts
disclosures in each of the three categories and the Inc.; two are UK-based (InterContinental Hotels
number of the hotels within each – so, a majority of Group PLC and Whitbread PLC, two are South
hotel chains fail to disclose, some do so in non- Africa-based (City Lodge Hotels Ltd. and Sun
quantitative or general terms only, and fewer than International Ltd.), two are based in Spain (Meliá
one in ten do so in a relatively comprehensive Hotels International, NH Hoteles SA), and the
manner. remainder are groups based in France (Accor Sa),
So, and once again, international hotel groups Germany (TUI Hotels and Resorts), and India (The
may be differentiated with reference to their overall Indian Hotels Co. Ltd).
environmental disclosure behavior, the type and The characteristics of two observations or
quality of environmental information disclosed, and cases mark them as ‘outliers’ within our analysis:
the achievement of gaining environmental hotel groups the data on which identifies them as
certification and/or compliance with GRI / CDP atypical, exhibiting relatively few similarities with
standards, all indicating the level of commitment to those in the other three clusters. The hotel chain in
environmental disclosure on the part of individual Cluster 1 is Scandic Hotels, from Stockholm
chains. (Sweden). This hotel chain has gained certification
b) Results of the Cluster Analysis applied to the and the values for variables including rec_WATER,
hotels disclosing environmental information in their rec_ENERGY, rec_CO2_EMISSIONS, and Waste
web-sites (specific cluster). are identified as the largest in the data set. Therefore,
The specific cluster analysis performed on this company discloses quantitative or numerical data
101 hotel chains in Table 9 shows that all the about all these themes in its web page/report,
variables analyzed are significant at the 0.05 level. although Scandic does not disclose environmental
With reference to the categories found and their information about paper or supply chain matters is
characteristics, Table 8 indicate that, apart from two not registered with GRI or a member of Carbon
outliers detected (clusters 1 and 5), three categories Disclosure Project. Despite these facts this company
of hotel chains may be differentiated, and Table 10 seems to be the best environmental discloser in the
shows that the largest cluster comprises those sample, although it is sufficiently dissimilar to the
exhibiting the least comprehensive disclosure best-discloser companies to exclude it from Cluster 3
behavior. While about 60% have gained some form (Table 10).
of environmental certification only a small minority Another exceptional case is the observation in
comply with GRI or CDP disclosure standards. These Cluster 5: Hyatt Hotels Corp. based in Chicago.
companies, with an average hotel size of 37.354 While the company has achieved certification it
rooms, disclose only limited information about water, subscribes to neither GRI nor the Carbon Disclosure
energy, emissions, waste, paper, and supply chain Project, as with Scandic, and it only discloses
issues, and/or make mention of such themes in environmental information about CO2 Emissions and
general terms only. Supply Chain.
The key characteristics of cluster 2, thirteen While the type of information disclosed about
chains with an average hotel size of 22.864 rooms, these two important themes is in the form of
are that the majority are certificated and many quantitative or numerical data, the most detailed form
registered with GRI (54%). Detailed disclosure is of environmental disclosure, the company failed to
made about the themes of water and energy by this disclose information about water consumption,
subgroup, although in terms which are more energy consumption, or paper. Therefore the
qualitative than quantitative. Fewer hotel groups statistics for these two atypical clusters were
disclose on the supply chain theme -about one-third excluded at this point.

2535
Milanés-Montero et al./Environmental Engineering and Management Journal 13 (2014), 10, 2531-2540

Examining the influence of the culture of and 2. Regarding the dependent variable in the
firms’ parent countries, Table 1 shows figures for the specific cluster (SC) – those hotel chains which
number of hotels by culture tabulated with reference disclose environmental data – the variable is 1 if the
to website environmental disclosure and size firm tends to be a good discloser, that is to say,
(measured by the number of rooms). After analyzing whether the firm belongs to specific clusters 2 or 3,
the behaviours of the international hotel chains under in which the value of variables rec_WATER,
study, logistic regressions were used to examine rec_ENERGY, rec_CO2_EMISSION, Waste, Paper,
whether company size and the prevailing culture of SChain, With_cert_Skin, Regist_GRI, and
the parent country of each may be determinant Member_CDP are significant. This dependent
factors. variable is 0 if the firm is not a ‘good discloser’: so,
We propose one logistic model for the the firm belongs to cluster 4, in which these variables
‘general cluster’, developed to include the sample of are least significant (Table 10).
300 hotels, and a second, referred to as the ‘specific Examination of the ‘specific cluster’ (Table
cluster’, for hotel chains which disclose 12) of 101 hotel chains which disclose environmental
environmental data. The value of the dependent data through their web pages via logistic modelling
variable in the general cluster (GC) is 1 if the firm indicates that chain size is a determinant factor of the
discloses environmental information through the themes disclosed by the hotels in their web page or
means of its web site: that is to say, whether the firm separate reports, and also of the extent of these
belongs to general clusters 1 or 3, in which variable disclosures. However, the culture of the parent
WPDE is 1. This dependent variable is 0 if the firm country is not a factor determining the detail of
does not disclose environmental information via its information disclosed about water, energy,
web site: that is to say, whether the firm belongs to emissions, waste, paper or supply chain. Therefore,
general cluster 2, in which variable WPDE is 0. in this case, hypothesis 2 is supported but hypothesis
The outputs of the logistic model for the 1 is rejected.
general cluster (Table 11) indicate that, with 70% of
cases classified, there is a probability of 95% that Table 6. General Cluster Analysis: Number of
larger hotel chains will be members of the cluster 1 observations per cluster
or 3 (disclosures made through the means of the
1 23
web) subgroups rather than the cluster 2 (web
Cluster 2 198
disclosures not made). Furthermore, upon the
3 78
creation of a new dummy variable entitled ‘culture’ Valid 299
we calculated a probability of 90% that European
hotel chains will also be members of either cluster 1 GC   O   1 ( Dummy _ Culture)   2 ( Size) (1)
or 3. Two further dummy culture variables were
created in order to examine the relevance of Anglo- C 2 & 3   O   1 ( Size) (2)
Saxon and Asiatic parent cultures in this respect, but
neither produced significant results. We have Our findings concur with previous studies in
established that hotel chain size and the culture of the this field of inquiry which found a significant degree
parent country of each are both factors determining of variation in individual companies’ commitment to
the likely level of commitment to the disclosure of environmental reporting (Kaiser, 2008).
environmental information, and accept hypotheses 1

Table 7. ANOVA test of general cluster analysis

Cluster Error F Sig.


Quadratic Mean lf Quadratic Mean lf Quadratic Mean gl
WPDE 31.774 2 .016 296 1,929.742 .000
KWPDE 116.398 2 .170 296 686.322 .000
KERD 80.157 2 .059 296 1,365.898 .000
With_Report 6.952 2 .028 296 251.925 .000
With_cert_Skin 15.749 2 .083 296 188.805 .000
Regist_GRI 4.843 2 .082 296 59.165 .000
Member_CDP 1.816 2 .042 296 43.342 .000

Table 8. Specific Cluster Analysis: Number of observations per cluster

1 1
2 13
Cluster 3 16
4 70
5 1
Valid 101

2536
Environmental reporting in the hospitality industry: An international analysis

To add to this, our study, has been carried out necessarily offer any indication of hotel chains’
at an international scale, establishing that a substantial environmental performance, liabilities, or regulatory
number of companies involved in a major sector of compliance.
the global tourism industry do not publicly disclose A conclusion to be drawn here is that major
environmental information. This happen in spite of hotel companies may have an important role to play
the fact that, although to make the point again in leading others towards making improvements in
environmental reporting is generally only a voluntary environmental disclosure policies and practice across
commitment, and limited or no disclosure does not the industry as a whole.
Table 9. ANOVA test of specific cluster analysis

Conglomerado Error F Sig.


Quadratic Mean lf Quadratic Mean lf Quadratic Mean gl
rec_WATER 30.250 4 .170 96 178.059 .000
rec_ENERGY 31.380 4 .102 96 307.843 .000
rec_CO2_EMISSION 27.787 4 .285 96 97.397 .000
Waste 45.304 4 .208 96 217.312 .000
Paper 2.628 4 .439 96 5.983 .000
SChain 15.951 4 .472 96 33.814 .000
With_cert_Skin .642 4 .201 96 3.194 .016
Regist_GRI .782 4 .209 96 3.747 .007
Member_CDP 1.134 4 .078 96 14.480 .000

Table 10. Descriptive statistics per specific cluster

Cluster 3: Cluster 2: Cluster 4:


Signi
Variables The Best discloser (16 hotels) Good discloser (13 hotels) The Worst discloser (70 hotels)
Values % / Mean Values Mean/Freq Values Mean/Freq
rec_Water .000** Quantitative 81.3% Quantitative 15.4% Quantitative -
Qualitative 12.5% Qualitative 69.2% Qualitative -
Only mention - Only mention 15.4% Only mention 4.3%
Non-disclosure 6.3% Non-disclosure - Non-disclosure 95.7%
rec_Energy .000** Quantitative 93.8% Quantitative - Quantitative -
Qualitative 6.3% Qualitative 62.5% Qualitative 1.4%
Only mention - Only mention 38.5% Only mention 2.9%
Non-disclosure - Non-disclosure - Non-disclosure 95.7%
rec_Emissions .000** Quantitative 93.8% Quantitative 7.7% Quantitative 1.4%
Qualitative 6.3% Qualitative - Qualitative -
Only mention - Only mention - Only mention 2.9%
Non-disclosure - Non-disclosure 92.3% Non-disclosure 95.7%
Waste .000** Quantitative 87.5% Quantitative - Quantitative 1.4%
Qualitative 12.5% Qualitative 7.7% Qualitative -
Only mention - Only mention - Only mention 10%
Non-disclosure - Non-disclosure 92.3% Non-disclosure 88.6%
Paper .000** Quantitative 25% Quantitative - Quantitative -
Qualitative 6.3% Qualitative 15.4% Qualitative 1.4%
Only mention 12.5% Only mention 7.7% Only mention 8.6%
Non-disclosure 56.3% Non-disclosure 76.9% Non-disclosure 90%
SChain .000** Quantitative 56.3% Quantitative - Quantitative -
Qualitative 25% Qualitative 38.5% Qualitative 7.1%
Only mention 18.8% Only mention 7.7% Only mention 12.9%
Non-disclosure - Non-disclosure 53.8% Non-disclosure 80%
With_cert_Skin .016* Yes 100% Yes 76.9% Yes 58.6%
No - No 23.1% No 41.4%
Regist_GRI .007* Yes 68.8% Yes 53.8% Yes 25.7%
No 31.3% No 46.2% No 74.3%
Member_CDP .000** Yes 62.5% Yes - Yes 5.7%
No 37.5% No 100% No 94.3%
Culture .000** African 12.5% African - African 2.9%
Anglo-Saxon 43.8% Anglo-Saxon 38.5% Anglo-Saxon 57.1%
Asiatic 18.8% Asiatic 23.1% Asiatic 14.3%
European 25% European 38.5% European 22.9%
Islamic - Islamic - Islamic -
South-American - South-American - South-American 1.4%
Israel - Israel - Israel 1.4%
Size .000** Media of rooms 173,089 Media of rooms 22,864 Media of rooms 37,354
*Significant at the 0.05 level; **Significant at the 0.01 level

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Milanés-Montero et al./Environmental Engineering and Management Journal 13 (2014), 10, 2531-2540

Table 11. Logistic model for the general cluster

Dependent variable
Explanatory variables GC: Disclose on web (1); Don´t disclose on web (0)
 Sig. Exp ()
Dummy_Culture 0.537 0.079 1.710
Size (number rooms) 0.315 0.006 1.370
Constant -1.595 0.000 0.203
% of classification: 70%

Table 12. Logistic model for the specific cluster

Dependent variables
SC: Better disclosers (1); Worse disclosers (0)
Explanatory variables
 Sig. Exp ()
Size (number rooms) 0.537 0.013 1.710
Constant -2.482 0.000 0.084
% of classification: 71.3%

After analyzing the location and theme of purely voluntary activity it is necessary for
environmental information disclosures made by our companies to perceive tangible benefits when
sample, the study moved on to identify factors establishing a business case to report, this study did
determining their likelihood to disclose not seek to analyse relationships between companies’
environmental information. Our results show that the financial performance and environmental disclosure
main factor influencing voluntary environmental behavior. There appears to be no consensus about
disclosure is the size of each hotel chain, measured how environmental disclosures affect financial
by their number of rooms. We found that the culture performance, and therefore further research is
of the chains’ parent countries determines only required into this issue (Blanco et al., 2009). The
whether to disclose environmental information or authors’ next study will focus upon an analysis of
not, and where to do it, with European-based hotel this research question, which will require further
chains being found to be better exemplars in this information about hotel chains’ revenues.
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