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OBJECTIVE

The Industry Internship Report is designed to ensure that the students are able to apply and analyze information to
communicate significant knowledge regarding how a company meets up the demand of the brand it caters to.
• Understand the overall functioning of an organization and the role of a visual merchandiser.
• To use our gained skills and knowledge and add to it with the help of hands-on experience in an environment unknown
to us.
• To ease students into the routine of a proper work environment.
• Understand the functioning of the respective industries.
• To enhance our communication skills and build a network, and gain an in-depth understanding of the entire process,
various kinds of visual merchandising and the back-end procedures.
• Gain knowledge through real-life experience in the industry and the multi-disciplinaries of your role as a Visual
Merchandiser.
RELIANCE GROUP
• Founded by Dhirajlal Hirachand Ambani(1932-
2002).
• India’s one of the largest conglomerate
headquartered at Mumbai, India.
• Reliance Industries was split in December
2005.
• Reliance Anil Dhirubhai Ambani Group (ADAG)
was formed headed by Anil Ambani who got
the responsibility of Reliance Infocomm,
Reliance Energy, Reliance Power, Reliance
Infrastructure, Reliance Communications,
Reliance Capital, Reliance Naval &
Engineering, Reliance Defence, Reliance
Entertainment, Reliance Capital, Reliance
Health Insurance Limited and Kokilaben
Dhirubhai Ambani Hospital.
• Mukesh Ambani took up the responsibility of
Reliance Industries Limited (RIL).
RELIANCE INDUSTRIES LIMITED (RIL)

RIL has more than 123 subsidiary companies and more


than 10 associate companies. RIL majorly branches out
as Reliance Retail, Reliance Life Sciences, Reliance
Institute of Life Sciences(RILS), Reliance Logistics,
First Indian retailer to cross US$10 billion in revenue.
Reliance Clinical Research Services(RCRS), Reliance
Solar, Relicord, Reliance Jio Infocomm Limited(RJIL),
Reliance Industrial Infrastructure Limited(RIIL), LYF,
Network-18, Reliance Eros Productions LLP.

Their motto “Growth is Life” aptly captures the ever-


Largest private-sector corporation in India.
evolving spirit of Reliance.
RELIANCE RETAIL
• Reliance Retail is a subsidiary company of Reliance Industries Limited and is
central to its consumer-facing businesses.
• Reliance Retail has adopted a multi-prong strategy and operates a chain of
neighbourhood stores, supermarkets, wholesale cash & carry stores,
speciality stores, and online stores and has democratized access to a variety
of products and services across diverse segments for Indian consumers.
• Reliance Retail has the distinction of being the largest retailer in India.
Reliance Retail’s commitment to “bettering the lives” has been embodied in
its pursuit to make a difference in social socio-economic issues in India.
• The initiative has brought millions of farmers and small producers to the
forefront of the retail revolution by partnering with them for growth.
• The operating model is based on customer-
centricity while leveraging common centres of
excellence in technology, business processes, and
supply chain. More importantly, it has built a strong
and unwavering foundation through its
extraordinary people. Our nationwide network of
retail stores offers a world-class shopping
environment and unmatched customer experience.
• Reliance Retail has emerged as the partner of
choice for international brands and has established
exclusive partnerships with many revered
international brands as a Joint Venture under
Reliance Brands Limited(RBL) since 25 Sep 2007 &
it’s a public unlisted company and is classified as
‘company limited by shares’.
BRANDS
PORTFOLIO
• Reliance Brands Limited comprises of Reliance Retail Brands and Reliance Joint
Venture Brands. Genesis Luxury was acquired by Reliance Brands Limited (RBL) in
2018 and it became the part of RBL. The total number of brands hence calculate
to be 56 as of 27.07.2019.
• RBL is all set to bring Tiffany & Co. retail stores in India soon and further plans to
acquire an 87.6% stake in Shopsense Retail Technologies, also known as Fynd.
• RBL has its headquarters at Mumbai, whereas its tail office is in Gurgaon.
WHY BRANDS PREFER RBL?

Reliance Brands Limited has a portfolio of 44


international brands that span across the
entire spectrum of luxury, bridge to luxury, The strong brand portfolio reinforces Reliance
high–premium and high–street lifestyle, which Retail as a partner of choice for best
operate over 661 stores for international international brands.
brands and continues to partner with new and
revered international brands regularly.

Also, leveraging on to Reliance Retail’s deep


market understanding, unwavering focus and
strong operating capabilities, many This reflects the trust and optimism which
International brands from the portfolio have Reliance Retail and its partner brands share
made India a significant market outside of with each other.
their home countries and have the largest
store presence in India, than any country.
GENESIS LUXURY
Genesis Luxury pioneered the The essence of Genesis Luxury lies Genesis Luxury fashion was Genesis Luxury was acquired stakes
concept of luxury retailing in India in their philosophy that luxury established in the year 2007 for by stakes in stages by RIL and then
by acquiring distribution rights for brands are an experience above all. marketing and distribution of was fully acquired by January 2019
leading international luxury brands international Luxury Labels within and it became a part of Reliance
which would be appealing to Indian Genesis Colors. Brands Limited [Exponents of Good
luxury consumers. Living].
Genesis Luxury was
The Luxe Club is a
acquired by Reliance
customer rewards
Brands Limited (RBL) in
program designed
2018 and since then the
especially for premier
brands of Genesis Luxury
clients to offer them the
group along with other
ultimate shopping
brands of RBL group
experience.
formed a Luxe Club.
THE LUXE
CLUB An in-house loyalty
program combining the
The essence of Luxe Club
lies in experiencing
RBL group’s & Genesis luxury with style and
Luxury Fashion brands, ease whilst benefiting
the Luxe Club offers from shopping within
unique privileges; our extensive portfolio of
ensuring that our leading international
customers are spoilt for brands and the luxury
choice. designer labels.
MOTHERCARE

• Mothercare plc is a British retailer which specialises in products for expectant


mothers and in general merchandise for children up to 8 years old.
• It targets the upper-middle class families looking for quality baby care
products.
• The company was founded by Selim Zilkha and Sir James Goldsmith in 1961. It
was first listed on the London Stock Exchange in 1972.
• In 1982, it merged with Habitat to form Habitat Mothercare plc. In 1986,
Habitat Mothercare plc merged with British Home Stores, to form Storehouse
plc. In January 1996, it bought Children’s World from Boots, and rebranded all
of their superstores Mothercare World stores. In May 2000, the Bhs stores
were sold to Philip Green, and Storehouse reverted to the Mothercare brand.
MOTHERCARE, INDIA

• Mothercare was brought in India by DLF in 2009, where DLF held the 70% of
the stakes of the brand.
• DLF aimed to open 140 stores of Mothercare across India by 2015 but since its
sales were even decreasing, DLF decided to sell off the brand ownership to
Reliance in early 2018 as the baby care segment was also booming in the
country, thus Reliance bought it at higher stakes.
• Currently, Mothercare has 84 stores in India as of 28.07.2019, and new stores
are on the way for the Indian market.
• Their brand mission is to capture that warmth and the touching support that
exists between the mums, and that all-important sense of togetherness. They
unite mums (and dads) to take on parenting together and welcome them to
the club.
ORGANISATION STRUCTURE
• An organizational structure is a system that outlines how
certain activities are directed in order to achieve the goals of
an organization.
• The organizational structure also determines how information
flows between levels within the company. Reliance Industries
Limited (RIL) is a conglomerate which seeks to hold subsidiary
corporations across many different industries.
• RBL has its headquarters in Mumbai and Gurgaon, and hence
the partnered brands are divided amongst two offices.
• RBL has 15 departments in its organisation out of which few
are divided for different brands according to the number of
stores and amount of sale.
DEPARTMENTS

OPERATION: Make sure the ADMINISTRATION: Provides support CRM: Manage the company’s DESIGN: Oversees various creative
company is running with a smooth to our managers and employees, interaction with current and and design projects for an
efficient service that meets the assisting in daily office needs and potential customers. It uses data organization.
expectations and needs of managing the company’s general analysis about customers’ history
customers and clients. administrative activities. with the company to improve
business relationships with
customers.
DEPARTMENTS

LEGAL: Legal department SALES & MARKETING: Plans INFORMATION TECHNOLOGY: VISUAL MERCHANDISING: HUMAN RESOURCE:
worked to maintain and Product, Pricing and its Oversees the installation and Responsible for in-store Responsible for hiring and
prevent any legal issues that Distribution Planning. Basically, maintenance of computer displays of goods for a retail firing employees, training
arise. They play critical roles in a sales and marketing network systems within a store, preparing mocks for the workers, maintaining
reviewing and drafting department has the company. Its primary function upcoming season. interoffice relationships and
contracts, employee policies, responsibility for deciding is to ensure that the network interpreting employment laws.
and handling court cases. where the company should sell runs smoothly.
and what its prices should be.
DEPARTMENTS

DISTRIBUTION: The distribution


department had the
PROJECTS: This department
LOGISTICS: The logistics responsibility for different modes
defines the standards for project
department is entrusted with the of selling. This team is
management. And it can do a
responsibilities of ensuring that responsible to deal with small
whole lot more than that too.
the entire process of logistics is retailers at all tiers of cities in the
Their main purpose is to make
maintained and developed in country. Along with this, they
sure that projects and programs
accordance with the goals of the ensure that good quality
are run in a repeatable,
business at an economical cost. products are being produced and
standardized way.
consistently distributed on a
timely basis.
DEPARTMENTS

MERCHANDISING: Plans product ranges and preparing


E-COMMERCE: Look after a website that focuses on the
sales and stock plans in conjunction with buyers and
buying, trading, and selling of products and services to
also predicting and monitoring sales trends and
the public or for business purposes.
accurately controlling stock levels.

BUYING & PRODUCTS: Buying department also


referred as purchasing department, its role is to
procure all necessary materials needed for the
FINANCE: Manages company’s money. The functions of operation of the company (stock of the stores) and
the finance department included planning, organizing, oversees all of the vendors that supply a company with
auditing, accounting for and controlling the company’s the items it needs to operate properly. They are
finances. responsible for planning, selecting and purchasing
quantities of goods and merchandise that are sold in
stores. They source new and review existing goods to
ensure their products remain competitive.
HIERARCHY
VISUAL MERCHANDISING

• Visual Merchandising is the art of displaying merchandise in a


manner that is appealing to the eyes of the customer.
• It sets the context of the merchandise in an aesthetically
pleasing fashion, presenting them in a way that would convert
the window shoppers into prospects and ultimately buyers of
the product.
• It is a retail strategy that maximizes the aesthetics of a
product with the intent to increase sales.
RESPONSIBILITIES OF THE VM
DEPARTMENT AT GENESIS LUXURY
• WINDOW DISPLAYS: The window displays come directly from the brands for installation in
India. Only a few displays are customised according to the region and are then later sent to
the brand communicator for approval.
• IN-STORE SETUPS: The in-store setups are of two kinds. First, commercial which is based on
the sales report and second which is done according to the brand reports.
• VISUALS: Visuals refer to the artwork that the brand sends. The artwork is usually images
from the season’s photoshoot.
• MUSIC AND VIDEOS: The music and videos that play at the store are decided and sent over
by the brand itself.
• SIGNAGES AND STICKERS: There are three kinds of signages and stickers on display at the
stores: New Season Collection- These are used during a new season launch and are displayed
in-store as well as on the store windows Sale signages and stickers Promotional or Offer
signages and stickers
• LAUNCHES: Look up for VM launch of a new store or newly added brand. Also, designing the
mall installations.
RESPONSIBILITIES OF THE VM
TEAM AT MOTHERCARE
• WINDOW DISPLAYS: The window displays imagery and conceptualisation come from the brand directly and it has to be
customised according to the regional customer and on the basis of the type of window.
• IN-STORE SETUPS: The in-store setups of a newly launched store, arranging the merchandise, keeping the store
inviting, and setting up the store. The basic guidelines come from the brand itself, rest according to the merchandise
stock has to customise in the region/store.
• VISUALS: Visuals refer to the artwork that in a raw form is provided by the brand. The artwork is either a seasonal asset
or a non-seasonal asset; usually, images from the season’s photoshoot are used for creating visuals or displays or POSs.
The artworks are since provided by the brand in the raw form, these have to be edited according to the brief and
brand guideline provided.
• MUSIC AND VIDEOS: The videos played at the store are provided by the brand whereas, the music has been composed
locally in India for its retail stores.
• SIGNAGES AND STICKERS: There are various signages and stickers on display at the window or inside the stores: New
Season Collection- These are used during a new season launch and are displayed in-store as well as on the store
windows Sale signages and stickers Promotional or Offer signages and stickers Departmental Signage: Indicating the
department inside the store. POS Signages at the Cash Counters Infographic Signage for innovative products inside the
store demonstrating its features and benefits.
• LAUNCHES: Look up for the launch of a new store. Also, designing and putting up the mall installations.
• REGULATION OF AMBIENCE: Making all of the branching stores in each city similar by checking up on the ambience of
the store (5 senses), along with the visual merchandising guidelines which has to be followed in each store of the brand
to give the customer a familiar feel in each store.
RELATIONSHIP WITH THE VENDORS
• The VM team connects with the vendors which are pre-
approved by the procurement department.
• They contact the vendors for the estimate costing before
giving any orders.
• After approval, they place the order along with all details
of the work to be done.
• On completion, the vendor will send the bill to the
registered office.
• The bills are then submitted to the Finance Department.
RELATIONSHIP WITH RETAIL
TEAM
• It is very important for the VM team to have a healthy
relationship with the Retail team as it ensures that the
coordination between the has a smooth flow.
• The coordination between the two is very important for store
setups, window setups as their team is required at odd timings
and for knowing who will be available on the day of the setup.
• The communication between the VM and Retail team has a
two-way flow. The VM team requires their help during setups
and they require support from the VM team when, for
example, a VM tool isn’t functioning. In that case, the VM
team has to coordinate with the vendors as well as the store to
fix the situation.
RELATIONSHIP WITH THE
FINANCE TEAM
• Before the bills are submitted to the Finance team, they are approved
by the Marketing and Creative Director and the Brand Retail Heads
along with which pictures of the work done have to be attached in the
approval mail.
• All operational expenses are approved by the Marketing and Creative
Director (OPEX).
• All capital expenses are approved by the Brand Retail Heads (CAPEX).
• For CAPEX payments, you need to have PO (Purchase Order) made in
advance.
• On fulfilling all the procedures, the bills are sent over to the registered
office by the vendors.
• The Finance team then releases the payment of the vendors.
RELATIONSHIP WITH THE BRAND

• The VM team is responsible to coordinate with brands for


brands report and information flow from and to the brand.
• The VM team also attends brand training which are held at
various locations and the brand makes various visits at their
stores.
PROJECTS
STORE AUDITS
• Store Audits for VM refers to the examination of guidelines forwarded by the head office is
either being followed by the stores or not.
• BRIEF:

To visit all the stores of Mothercare in Gurgaon Region and prepare a report of the
problematic situations inside the store in terms of Visual Merchandising guidelines
provided by the brand.
• DESCRIPTION:

We went to the stores of Mothercare in Ambience Mall, DT City Centre Mall, MGF
Metropolis, CK Birla Hospital and Ardee City Mall, and mde a note of all the good points vs
bad points of each store. This was followed by collection of pictures and then their
compilation in the form of a powerpoint presentation. During this process, we noticed a
lack of similarity amongst stores and this has been a constant challenge for Mothercare, to
maintain standards within 84 stores in India. There is a lack of communication channel
which needed to be bridged for a similar VM, and feel of the stores all across the India.
Moreover, several points on how cn the store be made more familiar were noted.
COMMUNICATION
CHANNEL
• During our store audits, we found a major problem between the stores
of Mothercare, which was ‘Communication’.
• BRIEF:

To devise a plan for communication or a strategy for an effective


communication throughout all the stores across India.
• DESCRIPTION:

During the visits to the stores of Mothercare in Ambience Mall, DT City


Centre Mall, MGF Metropolis, CK Birla Hospital and Ardee City Mall, all
the good points vs bad points of each store were duly noted. This was
followed by collection of pictures and then their compilation in the form
of a powerpoint presentation. During this process, we noticed a lack of
similarity amongst stores and this has been a constant challenge for
Mothercare, to maintain standards within 84 stores in India. There is a
lack of communication channel which needed to be bridged for a similar
VM, and feel of the stores all across the India. Moreover, several points
on how can the store be made more familiar were noted.
POS & DEMO FOR CRANE HUMIDIFIERS
• Crane USA is a brand headquartered in Itasca with an office
in Hong Kong. Crane is dedicated to environment both
inside and outside the home. Crane has recently launched
its ‘Cool Mist Humidifiers’ in India through Mothercare.
There is a subtle difference between the two humidifers of
Crane- Cool Mist & Warm Mist. To promote this newly
launched product, a POS was to be designed which also
gave the necessary informations such as the benefits of
using the ‘Cool Mist Humidifiers’.
• BRIEF:
Design a POS (Graphic Signage) for Crane Humidifiers.

• DESCRIPTION:
The primary step involved empathising, i.e., the testing of
the product by us itself. Then, its features were noted
down. The secondary step involved an in-depth
understanding of the humidifiers and the differences
between the temperature of the mist. Then, came the
designing. After reviewing the design, further rectifications
were made and the POS was launched along side the
product, demonstrating its mist
HEADER FOR CHICCO
PRODUCTS
• Chicco is an Italian brand of children’s clothing, toys and
accessories with outlets worldwide. It is one of the brands that
has also collaborated with Mothercare as a Shopin-Shop
relation where it sells its feeding and nursing products.
• BRIEF: Design a Header (Graphic Signage) for Chicco products
to highlight them.
• DESCRIPTION: Chicco designs are non-cluttered and without
noise, hence a header was to be designed complying the same
values. The first step involved the studying of dimensions of
the shelves and gondolas where the chicco products were to
be displayed. Next, a header was to be designed which
enclosed the products inside it yet gave it maximum exposure
on the same time.
GRAPHICAL SIGNAGE FOR
NAPNAP MAT
• NapNap is a portable vibrating Mat that mimics the mother’s womb and
lulls the baby to sleep. The NapNap mat is a soft, beautiful mat that works
like magic when it comes to putting the baby to sleep. It emits rhythmic
vibrations and a dull white noise to emulate the environment just like in
the womb. This product at Mothercare faces problem in getting sold, as
the product is not self explanatory and often it needs a store staff to make
the customers understand the features of the product. Hence, a small
graphical signage was to be designed that shows the features of the
product.
• BRIEF: Design a small graphical signage which has information as well for
NapNap Mat.
• DESCRIPTION: The designing initiated with the interaction with the
product, its features and its qualities. Then came the brain storming and
collection of data from secondary resources and testimonials of the
consumers of this product. Next, the design execution took place.
VISUAL MERCHANDISING
MANUAL
• While comprehending the communication gap and lack of similarity in terms of VM
throughout the stores of Mothercare, the issue of absence of VM Manual for Indian
stores came into light.
• BRIEF: Create Visual Merchandising Manual complying the rules of Mothercare
according to the brand Identity and Indian stores, which can be accessible in
electronic form as well as printed format.
• DESCRIPTION: When started, we just had few pictures of store and VM guidelines in a
word document, alongwith a brand identity manual. It involved curation of content
and pictures of Mothercare stores, live examples of rightly and wrong done VM.
Further, it also aimed to give retailers and store staff knowledge about aesthetics, it
had to be simple and informative without being mundane and monotonous. This
involved making up illustrations to give it a quirky feel and prevent the manual from
becoming boring, a little play of words as it is done by Mothercare too. A colorful
planogram that illustrates the whereabouts and picture in the staff’s mind clearly.
WINDOW MODIFICATIONS
FOR SALE
• A new store was launched mid-season, hence couldn’t be
given an old window or an upcoming window display,
therefore the window needed a twist for the sale which
included garments and accessories of kids.
• BRIEF: To modify the existing window’s setting and
mannequins according to the ‘Sale’
• DESCRIPTION: During the sale, the windows and mannequin of
Mothercare don an entire red ensemble to make the
customers aware of the ongoing sale period. Hence, this
included search of 4 garments that were in harmony with each
other and on the same time displayed different varieties
available in the store, then styling the garments.
GRAPHICAL SIGNAGE FOR HOSPITAL BAG CHECKLIST

• Mothercare offers a checklist for the expecting mothers informing them


about the products that they would need during thhe time of parturition
while in hospital. Mothercare assists them in preparing themselves for their
motherhood by providing everything in their store, all at one place. This
section of Mothercare had a POS which with time has become dull, and
needed a redesign.
• BRIEF: To redesign the graphical signage for Hospital Bag Checklist.
• DESCRIPTION: During the sale, the windows and mannequin of Mothercare
don an entire red ensemble to make the customers aware of the ongoing
sale period. Hence, this included search of 4 garments that were in
harmony with each other and on the same time displayed different
varieties available in the store, then styling the garments
HEADER STRIPES MARKING BRANDS IN FEEDING SECTION

• Mothercare offers a variety of brands


under its roof and the products of
these brands get mixed due to
absence of demarcation between the
brands.
• BRIEF: Design a header stripes for
brands Avent, Munchkin and Farlin.
• DESCRIPTION: The header stripes
serve the purpose of demarcating the
products of different brands on
gondolas and shelves efficiently,
making the purchase of the customer
hassle-free. Key points to be noted
were that the minimum height should
be 2.5 inches and the distance
between logos should not be less than
half width of logo.
HEADER STRIPES FOR FOOD
• Mothercare’s recently added gem in their collection is the
food section.
• BRIEF: Design a generic header stripe for food.
• DESCRIPTION: The header stripe should be generic and
introduce food as a new addition at Mothercare stores.
The height of the header was to be kept at a minimum 2.5
inches. The guideline informed that the header should
comprise of mothercare logo either in full or m-dolly
minimally involving shapes.
DEMONSTRATION PROP
FOR CRANDE HUMIDIFIER
• Crane humidifier promises a lot of potential,
hence a prop needed to be designed for its
demonstration.
• BRIEF: Design a prop for demonstration of Crane
Humidifier for A-tier stores.
• DESCRIPTION: Demonstration prop is designed to
be cylindrical Acrylic molded structure that could
provide space to display the humidifier in a
working position so that it could grab the
attention of the customers passing by or inside the
store and the structure has a dim light which
would highlight the mist to make it look more
attractive.
HUGO BOSS INSTALLATION
• Hugo Boss is a German luxury fashion
house founded in 1924, headquartered
in Metzingen. It is often styled as BOSS.
Hugo Boss is opening a new store soon
in Ambience Mall, and a mall installation
was to be designed for the launch.
• BRIEF: Design a Mall installation for
Hugo Boss’ Launch.
• DESCRIPTION: After receiving the brief
and guidelines, a thorough research was
done on previously done installations of
Hugo Boss and its merchandise. A
keypoint was noted, to emphasize
‘BOSS’. Subsequently, various 3-D
explorations were made, a few were
selected later by the VM head and were
asked to rectified.
CANALI WINDOW DESIGN
• Canali is an Italian luxury brand exhibiting a tailor made
tradition of men’s elegance. Canali in association with India
has launched its Bandhgala rendition as Nawab Collection. A
window had to be designed keeping the same in mind along
with Autumn-Winter and Diwali profusement in its aesthetic
sense.
• BRIEF: Design a window for Canali A/W 19/20 featuring its
Nawab Collection for launch before Diwali.
• DESCRIPTION: After receiving the brief and guidelines, a
thorough research was done on the Nawab Collection and
Italian tailoring, after which certin elements like light, ethnic
motif were picked out to work with and design explorations.
TUMI VISUALS & WINDOW
MOCKUPS
• Founded in 1975, TUMI is not just a luggage product brand
but an experience design brand that sells luggage products.
During the 1980’s, TUMI’s innovative introduction of soft,
ultra-functional, black-on-black ballistic nylon travel bags
catapulted the company to its current leadership position.
• BRIEF: Design visuals and window mockups for TUMI.
• DESCRIPTION: After receiving the brief and guidelines,
visuals were created for TUMI on Photoshop and then
window mockups.
LEARNING
• Working with RBL has enabled us to recognise the thinking,
execution and timeline process of a design.
• This internship has taught us how to function in a
professional environment.
• It gave us an experience of how such a large Indian
conglomerate worked. Before this, we would seldom find
ourselves in doubt of how this large brands would work and
then these two months, we were there, on our very own
experiencing all of it. We will forever be grateful for this
opportunity and learning experience.
• Apart from this, we learned to cooperate in a team and
appreciate fellow colleagues’ perspectives and work in
accordance with them. We became familiar with the roles
and key responsibilities of a visual merchandiser. As a part
of Mothercare, we were given the entire responsibility
related to VM of one store, that was really an eye opener
where you can clearly see, the changes made in the store
aesthetics can affect the sale from 0 to 100 if done right or
100 to 0 in no time if done wrong.
• This entire journey involved the transfusion of our
academic learning into practical applications.
THANK YOU

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