A Project Report

On

‘‘A STUDY ON CONSUMER BUYING BEHAVIOUR IN SUMAYA INFRACON PVT LTD”

Submitted in partial fulfilment of the requirements for the award of the degree

Of

Masters of Business Administration

By

NISHESH KUMAR SINGH

Department of Business Administration

Deen Dayal Upadhyaya Gorakhpur
University Gorakhpur, (U.P)
(2019-2021)
 A Project Report

On

‘‘A STUDY ON CONSUMER BUYING BEHAVIOUR IN SUMAYA INFRACON PVT LTD”

Submitted in partial fulfilment of the requirements for the award of the degree of

Master of Business Administration

By

Nishesh Kumar Singh

Department of Business Administration

D. D. U.
Gorakhpur University, Gorakhpur
2021
 A Project Report

On

‘‘A STUDY ON CONSUMER BUYING BEHAVIOUR IN SUMAYA INFRACON PVT LTD”

Submitted in partial fulfilment of the requirements for the award of the degree of

Master of Business Administration

In
Department of Business Administration

By
Nishesh Kumar Singh

Under the esteemed guidance of

External Guide Internal Guide

Ashish Chaudhary Dr. Pratima Jaiswal

Department of Business Administration

D. D. U.
Gorakhpur University, Gorakhpur
2021
 Deen Dayal Upadhyaya Gorakhpur
University, Gorakhpur

Department of Business Administration

CERTIFICATE

Date: 15-feb-2021

This is to certify that the project work entitled “A STUDY ON CONSUMER BUYING
BEHAVIOUR IN SUMAYA INFRACON PVT LTD” is being submitted by Nishesh
Kumar Singh in partial fulfillment of the requirements for the Final Year Project of Master
Of Business Administration to the Deen Dayal Upadhyaya Gorakhpur University,
Gorakhpur during the academic year 2019-2021 is a record of bonafide work carried out by
him under our guidance and supervision.

The results embodied in this project work have not been submitted by the student(s) to any
other University or Institution for the award of any degree or diploma.

Internal Guide Head of Department

Dr. Pratima Jaiswal Prof. A. K. Tiwari

 Deen Dayal Upadhyaya Gorakhpur
University, Gorakhpur

Department of Business Administration

CERTIFICATE

Date: 15-feb-2021

This is to certify that the project work entitled “A STUDY ON CONSUMER BUYING
BEHAVIOUR IN SUMAYA INFRACON PVT LTD” is being submitted by Nishesh
Kumar Singh in partial fulfillment of the requirements for the Final Year Project of Master
Of Business Administration to the Deen Dayal Upadhyaya Gorakhpur University,
Gorakhpur during the academic year 2019-2021 is a record of bonafide work carried out by
him under our guidance and supervision.

The results embodied in this project work have not been submitted by the student(s) to any
other University or Institution for the award of any degree or diploma.

Internal Guide Head of Department

Dr. Pratima Jaiswal Prof. A. K. Tiwari

 DECLARATION

I hereby declare that this project report is based on training undergone by me on “A

STUDY ON CONSUMER BUYING BEHAVIOUR IN SUMAYA INFRACON PVT
LTD”. This is my original work and i have completed this project with the help of external
and internal guidance. I am very thankful of Department of Business Administration
D. D. U. Gorakhpur University, Gorakhpur for the valuable guidance and for permitting
us to carry out this project.

Date :- 15.02.2021 Nishesh Kumar Singh

Place :- Gorakhpur (MBA 3rd Semester)

 ACKNOWLEDGEMENT

I take this opportunity to express my gratitude to all the people who have guided and
helped me directly or indirectly in the course of completion of my project. I express my
deep sense of gratitude to my beloved Dr. Pratima Jaiswal, Department of Business
Administration, Deen Dayal Upadhyay Gorakhpur University, Gorakhpur for the valuable
guidance and for permitting me to carry out this project.
I am very thankful to Prof. A. K. Tiwari, HOD, Department of Business
Administration, Deen Dayal Upadhyay Gorakhpur University, Gorakhpur for his
cooperation in providing me all the necessary information for doing this project.

Date: - 15.02.2021 Nishesh Kumar Singh

Place: - Gorakhpur (MBA 3rd Semester)

 PREFACE

This report is based on 45 day’s training as a part of course curriculum of Master of Business
Administration Degree It has given me an opportunity to apply my theoretical knowledge
and meaning full concept to actual Business condition and to get familiar with the Marketing
activities of the product (Plan).

The topic is to “A STUDY ON CONSUMER BUYING BEHAVIOUR IN SUMAYA

INFRACON PVT LTD IN GORAKHPUR REGION” the project has been assigned to
me for finding the ways and needs to increase the Busıness of Sumaya Infracon Pvt. Ltd.

The research was conducted by direct survey method in which the responses of the
respondent where recorded in the questionnaire consisting of a set of question arranged in
the sequence.

Finally the outcome of the study has been incorporated with the suggestions the finding of
the study would provide the company a better insight of the Market and help in designing its
future course pf action in prospective of the growing competitive and challenging scenario
due to influx of other companies.
 STUDENT DETAILS

COLLEGE - D.D.U.GORAKHPUR UNIVERSITY, GORAKHPUR

COUERSE - MATSER OF BUSINEES ADMINISTRATION

PROJECT TITLE- “A STUDY ON CONSUMER BUYING BEHAVIOUR”

ENROLLMENT NO - A10-0525

ROLL NO - “……………………………..”

EXTERNAL GUIDE - ASHISH CHOUDHAERY

INTERNAL GUIDE - DR.PRATIMA JAISWAL

NAME - NISHESH KUMAR SINGH

FATHER`S NAME - VINOD KUMAR SINGH

ADDRESS - VILLAGE - DUHIYA, POST - LALPUR TIKAR,

DISTRICT - GORAKHPUR

MOBOLE NO. - 09935190077

EMAIL - nisheshsingh5@gmail.com

DATE - 15.Feb.2021
 D.D.U.
GORAKH DEPARTMENT OF BUSINESS ADMINISTRATION

PUR A
Project Report
On

‘‘A STUDY ON CONSUMER BUYING BEHAVIOUR IN SUMAYA INFRACON PVT LTD”

UNIVERS
Submitted in partial fulfilment of the requirements for the award of the degree

Of

Masters of Business Administration

ITY
Project Guide: Submitted By:

External: Ashish Choudhary Nishesh Kumar Singh

Internal: Dr. Pratima Jaiswal

Department of Business Administration

Deen Dayal Upadhyaya Gorakhpur
University Gorakhpur, (U.P)
(2019-2021)