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Management Information System: UKWMS - FB - Akuntansi
Management Information System: UKWMS - FB - Akuntansi
Management Information System: UKWMS - FB - Akuntansi
Information
System
Tigor Tambunan
UKWMS – FB - Akuntansi
Database, Data
Warehouse, and
Data Mining
01 Database Technology
Data management
Technology
are small-scale data warehouses that support a single
function or department. Organizations that are unable
Data marts to invest in data warehousing may start with one or
more data marts
Data 90/90 data use 90% data is seldom accessed after 90 days (except
Principle for auditing)
Branch A (Sales,
Data Extraction Data Transformation
Operation, Finance)
Sales data Weekly sales data
(product I) (product I)
Branch B (Sales, Warehouse
Operation, Finance)
Branch C (Sales,
Operation, Finance)
3. Data and Text Mining
• Up to 75 percent of an organization’s data
are nonstructured word processing
documents, social media, text messages,
audio, video, images and diagrams, fax and
memos, call center or claims notes, and so
on (Messy data – ch 1).
• Text mining is a broad category that
involves interpreting words and concepts in
context.
• Any customer becomes a brand advocate or
adversary by freely expressing opinions and
attitudes that reach millions of other current
or prospective customers on social media.
• Text mining helps companies to tap in to the
explosion of customer opinions expressed
online.
• Social commentary and social media are
being mined for sentiment analysis or to
understand consumer intent.
• Innovative companies know they could be
more successful in meeting their
customers’ needs, if they just understood
them better.
Messy Data (Ch.1)
Text is data data is messy!
tweets
Posts
Click streams
Images C E R T I F I C AT E
Data and Text Mining-Text Analytic Procedures