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A Feasibility Study On Establishing Creat3D Printing Business in Batangas City Chapter 2 3
A Feasibility Study On Establishing Creat3D Printing Business in Batangas City Chapter 2 3
A Feasibility Study On Establishing Creat3D Printing Business in Batangas City Chapter 2 3
IN BATANGAS CITY
A Feasibility Study
Alangilan,Batangas City
Evangelista, Kimberly B.
November 2020
CHAPTER II
MARKET STUDY
This chapter describes the size and the scope of market, as well as the service
competitiveness. It also seeks for the growth of the total demand for the service, the
description of the service, suppliers, the different factors affecting the market, and the
into a real project. 3D printing technology uses a 3D printer to create objects by laying
down successive material until the object is produced. It is a general partnership in located
in Batangas City and offers 3D printing services to residents of Batangas City mainly for
students.
To achieve competitiveness of the business, the business will focus to benefit its
customers, to students that need prototype design for research, also for the development of
the products of other businesses. Through 3D printing, you can create anything you can
imagine.
The name of Creat3D Printing Business was derived from the word created, and
changed the last two letters into the kind of service they will offer. The owners of the
business end up naming their business creat3D since they want to promote creations,
making things possible, and to make imaginations come true through 3D printing.
2. Description of Services
Creat3D will be used in prototyping new products, they are offering a wide range of
technologies for 3D printing. They can provide realistic physical parts and aesthetic
materials for certain assemblies. Creat3D printing business offers complete manufacturing
services, from 3D printed plastic parts to 3D scanning and 3D modeling. They are
providing quality 3D printed parts and prototypes from fastest and reliable 3D printing
machines.
To achieve competitiveness, the business will focus on its services and benefits to its
customers, to student researchers and other residents of Batangas City who wants to 3D
additive manufacturing is a process in which a digital design is turned into a real project.
3D scanner will be used to take multiple snapshots of an object. The shots are then fused
into a 3D model, an exact three-dimensional copy of the object. 3D modeling is the process
and vertices in simulated 3D space. Furthermore, they print extremely detailed parts
regarding if the customer wants the rough or smoothest surface finish in their 3D printed
Initially, its market compromises researcher who need to 3D print parts or prototypes.
In this kind of business, financial investments will focus on 3D printing machines and other
Printing includes Stereolithography (SLA), Direct Metal Printing, and Color Jet Printing.
Technology.
they just need to scan the object and it is done. The establishment's objective is to provide
the best quality of the design and to help the researchers be more time efficient. Also,
Creat3D Printing Business will offer a free tour of the displayed product and free tutorial
if they want to learn new knowledge about 3D printing, 3D Scanning and 3D Modeling.
The establishment of Creat3D Printing Business will focus on the researcher students
that will use the service for 3D printing their research and the residents of Batangas City.
The owners will provide a quality and efficient service. Creat3D printing aims to help
The Creat3D printing business will be in 55 square meter space, second floor in
Mercado Bldg. at Calicanto, Batangas City with the 052-2019002286 TCT number. This
area is a vacant space near Mcdonalds. This location is located along Burgos St. Brgy
There are different techniques that they will use in gathering the information that will
support us in our study. By using these techniques, they can easily determine the demand
of our market for the service and to fully understand the needs and wants of our target
market.
The objective market of this study is made out of the residents of Batangas City. There
are 197305 populaces with people 15-54 years’ old who we have been over viewed. These
quantities of respondents were gotten from the chosen number of populaces utilizing
Sloven's formula.
The number of respondents was derived from the total number of 15-54 years old
persons in Batangas City, using the Sloven’s formula which states that:
N
n=
1 + ( N * e2 )
Where:
Solution:
197305
𝑛=
1 + (197305 ∗ 0.052 )
= 399.19
n= 400 respondents
They used random sampling to gather information from the target market. Each
individual was chosen randomly by chance and each member of the population has an equal
chance of being included in the sample as respondents of the study. Surveys and interviews
were conducted from the people of city of Batangas to further determine the demand for
They agreed to use questionnaires to have relevant information and gather important
data about the resident’s preferences for the establishment. They made the questionnaire to
Demand in economics is the consumer's desire and ability to purchase a good or service.
The most common targets of the Creat3D Printing Business are researcher students and
other researchers who are having difficulty in creating or looking for a part of their
prototype. Also, as innovation calls, workers, businessmen and other professionals use 3D
In this study, the demand pertains to the projected number of residents with ages 15 to
54 years’ old who possibly may acquire the services of Creat3D Printing Business in
Batangas City once it is established. This is based on the gathered information and
computations made to determine the demand for the business. The proponents conducted
Table 1
Respondents Percentage %
The target market of the business are the people who currently resides in Batangas City.
Table 1 shows the number of the respondents who are willing to patronize the proposed
3D Printing Business in Batangas City. It is shown that 377 respondents were willing to
have a 3D Printing Business with a percentage of 94% while 6% of the respondents are not
willing to have a 3D Printing Business in Batangas City because they prefer buying
b. Historical Demand
The proponents used the data based on the surveys conducted in Batangas City in
calculating the historical demand and in evaluating the projected demand growth
patterns.
Table 2
Historical Demand
Table 2 shows the number of historical demands from 2010 to 2019. The data gathered
from Philippine Statistics Authority was multiplied by the willingness that the proponents
Figure 1 graphically illustrates the fluctuating number and the increasing trend of
demand in the city of Batangas from 2010 to 2019 based on the historical population
multiplied to willingness.
c. Projected Demand
The proponents used the historical demand of the residents ranging 15-54 years old
gathered from the Philippine Statistics Authority in Batangas City in order to project the
demand. The proponents used different methods such as arithmetic straight-line, statistical
parabolic, arithmetic-geometric curved and statistical straight line. It appears that the trend
Projected Demand
A ten-year projection of demand is shown on the table above. The proponents used the
historical demand in order to project the number of residents that will be using 3D printing
200000
150000
100000
50000
0
2022 2023 2024 2025 2026 2027 2028 2029 2030 2031
Figure 2 shows the projected demand from year 2022-2031. The proponents used
Arithmetic Straight Line to project the demand among the other methods.
d. Major Consumers
The major customers of the 3D printing services are the students near Batangas City.
There are many schools and establishments that needed the services of the business. As the
technology became more and more common, the usefulness of the business will also
increase.
2. Supply
There is no competitor in the City of Batangas therefore there are no threat on the
proposed Creat3D Printing Business since there is no business which offers the same
service. On this instance, there will be an increase on demand and supply for the proposed
establishment.
3. Demand-Supply Analysis
The demand supply analysis is the correlation and mix of the demand and supply
demand from the projected values of supply is the formula on computing the Demand-
Supply Analysis. Since the business has no competitor the projected supplies within the
projected year are equal to zero. Potential market got the same analysis with the projected
demand.
Since Creat3D Printing Business has no competitors in Batangas City, the demand and
supply are equal. On this instance, there are no demand and supply trend for this study.
b. Potential Market
Potential market is a group of consumers that show some level of interest in a market
offer. It is also the part of the population that has shown some level of interest in availing
the service.
Table 4
Table 4 shows the potential market in 3D Printing of the Creat3D Printing Business.
Since there are no competitors, the projected supply is zero. The projected demand will be
Table 5 shows the potential market in 3D Modeling of the Creat3D Printing Business.
Since there are no competitors, the projected supply is zero. The projected demand will be
Table 6 shows the potential market in 3D Scanning of the Creat3D Printing Business.
Since there are no competitors, the projected supply is zero. The projected demand will be
used to determine the competitiveness of the business to its competitors in terms of profit
Competitors 0 0.00%
Table 7 shows the computation of market share wherein the capacity, the target demand
and the willingness are included. From the primary year of the operation of Creat3D
3D Print
1%
0%
Competitors
50% 49%
Remaining Potential
Market
Total
Figure 3 shows the market share of Creat3D Printing Business in the first year of
operation. The market share comes from the maximum possible on 2020 which is 6,040 of
capacity.
Table 8
Competitors 0 0.00%
Table 8 shows the computation of market share wherein the capacity, the target demand
and the willingness are included. From the primary year of the operation of Creat3D
3D Modeling
1%
0%
Competitors
50% 49%
Remaining Potential
Market
Total
Figure 4 shows the market share of Creat3D Printing Business in the first year of
operation. The market share comes from the maximum possible on 2020 which is 2,265 of
capacity.
Table 9
Competitors 0 0.00%
Table 9 shows the computation of market share wherein the capacity, the target demand
and the willingness are included. From the primary year of the operation of Creat3D
3D Scanning
1%
0%
Competitors
50% 49%
Remaining Potential
Market
Total
Figure 5 shows the market share of Creat3D Printing Business in the first year of
operation. The market share comes from the maximum possible on 2020 which is 3,020 of
capacity.
4. Price Study
The pricing study of the Creat3D Printing Business is required to meet the needed
amount to establish the business considering product cost, materials, utilities, operation
and maintenance. Also, the service price of the 3D printing business was technically based
from the conducted benchmarks of the proponents. Though, the proponents also consider
some conditions and factors to be able to determine the deserving price of the service.
Table 10
3D Modeling
(Simple) 1,500.00
(Advanced) 2,500.00
(Detailed) 3,500.00
3D Scanning 1000.00
Table 10 shows the prices for the different services offered by Creat3D Printing
Business.
5. Marketing Programs
To assure desired position to the market and to capture target market share in Batangas
have unimaginably amazing technologies, Creat3D Printing Business will use internet as
one of our platforms to communicate with our clients. We made an online website and
facebook page, thus customers can give different comments and suggestions.
TECHNICAL STUDY
After conducting the market size and area, service demand and growth, the potential
and technical feasibility of the project may be analyzed. This chapter deals with the
distribution of the resources that will be needed in order to meet the satisfaction in the
market.
The objective of this part of the feasibility study is to determine to what extent the
A. The Service
Creat3D is a 3D Printing Business which offers free tutoring to those people who lack
knowledge about how to use it or want to create their own design. This shop is located in
Batangas City. It offers a variety of services for its clients while waiting. The aim of
Creat3D Printing Business is to help the researchers or other companies near it shop to
process or create 3D model efficiently and reduce time on looking for parts or prototyping.
The following are the services that Creat3D Printing Business will offer:
and rapid prototype with affordable price and high-quality output. 3D printing or additive
scanner will be used to take multiple snapshots of an object. The shots are then fused into
2. Free Tutorial
This service focuses on our target client who wants to learn basic knowledge on how to
use 3D printing machine and 3D scanning machine. Also, the shop has many 3D printed
accessories that will be displayed to guarantee the customers of high-quality products. The
B. Service Process
Figure 8. Service Process Flow in Creat3D Printing Business for Availing the
Service
Figure 8 shows the step by step procedures Creta3D Printing Business for availing the
service. First, the customer will inquire about the services they will avail. Second, they
will inquire about the availability of the services and about the services. Then, taking the
customer’s request, receiving the pick-up time for the services. Payment and Lastly, giving
Figure 9 shows the step by step procedures of 3D Printing. The customers will inquire
about the services. After that, receiving files to print. Curing of the model and packing the
The service schedule refers to the specific time period for each Creat3D Printing
employee performance. The printing will operate (8) hours a day, open 6 days a week from
Monday through Saturday. The workers should work at least (8) hours a day, and at most
2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
A. In Days
Total Days 365 365 365 366 365 365 365 366 365 365
Less: Holidays/Sundays 60 60 60 60 60 60 60 60 60 60
Normal Working Days 305 305 305 306 305 305 305 306 305 305
Less: Maintenance and
3 3 3 3 3 3 3 3 3 3
Repair
Possible Operation Days 302 302 302 303 302 302 302 303 302 302
B. In Hours
Total Working Hour per Day 10 10 10 10 10 10 10 10 10 10
Less: Break / Idle Time 2 2 2 2 2 2 2 2 2 2
Total Working Hours 8 8 8 8 8 8 8 8 8 8
C. Maximum Capacity of 3D
printing
Possible Customer per day 20 22 24 27 29 31 33 35 37 39
Service in a day 40 40 40 40 40 40 40 40 40 40
Service in a week 180 180 180 180 180 180 180 180 180 180
Possible customer for 3D
12,080 12,080 12,080 12,120 12,080 12,080 12,080 12,120 12,080 12,080
Printing
Utilization 50% 55% 60% 65% 70% 75% 80% 85% 90% 95%
Possible customer for 3D
6,040 6,644 7,248 7,878 8,456 9,060 9,664 10,302 10,872 11,476
Printing
The table above shows the service schedule of 3D Printing for years 2022 to 2031.
The Creat3D printing business wouldn’t be open during the holidays. Including Christmas
Day on December 25, New Year's Day on January 1, Holy Week (Maundy Thursday,
Good Friday and Last Saturday), Labor Day on May 1, then Independence Day on June
12 and All Saints Day on November 1st. Maintenance and repair of the Creat3D printing
are scheduled every January, April, July, October once a month. The Creat3D printing
business can only be opened 302 days on the first year of its launch, which is on 2022,
In the maximum capacity of Creat3D Printing Business, the service per day of 3D
printing, service per day is forty (40) and twelve thousand eighty (12,080) in a year and
twelve thousand one hundred twenty (12,120) in a leap year. The utilization is set at fifty
percent (50%) in the starting year and escalates in five percent (5%) increments for the
2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
A. In Days
Total Days 365 365 365 366 365 365 365 366 365 365
Less: Holidays/Sundays 60 60 60 60 60 60 60 60 60 60
Normal Working Days 305 305 305 306 305 305 305 306 305 305
Less: Maintenance and
3 3 3 3 3 3 3 3 3 3
Repair
Possible Operation Days 302 302 302 303 302 302 302 303 302 302
B. In Hours
Total Working Hour per
10 10 10 10 10 10 10 10 10 10
Day
Less: Break / Idle Time 2 2 2 2 2 2 2 2 2 2
Total Working Hours 8 8 8 8 8 8 8 8 8 8
C. Maximum Capacity of
3D modeling
Possible Customer per day 6 7 8 9 10 11 12 13 14 15
Service in a day 15 15 15 15 15 15 15 15 15 15
Service in a week 180 180 180 180 180 180 180 180 180 180
Possible customer for 3D
4,530 4,530 4,530 4,545 4,530 4,530 4,530 4,545 4,530 4,530
Modeling
Utilization 50% 55% 60% 65% 70% 75% 80% 85% 90% 95%
Possible customer for 3D
2,265 2,492 2,718 2,954 3,171 3,398 3,624 3,863 4,077 4,304
Modeling
The table above shows the service schedule of 3D Modeling for years 2022 to 2031.
The Creat3D printing wouldn’t be open during the holidays. Including Christmas Day
on December 25, New Year's Day on January 1, Holy Week (Maundy Thursday, Good
Friday and Last Saturday), Labor Day on May 1, then Independence Day on June 12
and All Saints Day on November 1st. Maintenance and repair of the Creat3D printing
are scheduled every January, April, July, October once a month. The Creat3D printing
business can only be opened 302 days on the first year of its launch, which is on 2022,
In the maximum capacity of Creat3D Printing Business, the service per day of 3D
modeling, service per day is fifteen (15) and four thousand five hundred thirty (4,530)
in a year and four thousand five hundred forty-five (4,045) in a leap year. The utilization
is set at fifty percent (50%) in the starting year and escalates in five percent (5%)
2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
A. In Days
Total Days 365 365 365 366 365 365 365 366 365 365
Less: Holidays/Sundays 60 60 60 60 60 60 60 60 60 60
Normal Working Days 305 305 305 306 305 305 305 306 305 305
Less: Maintenance and
3 3 3 3 3 3 3 3 3 3
Repair
Possible Operation Days 302 302 302 303 302 302 302 303 302 302
B. In Hours
Total Working Hour per Day 10 10 10 10 10 10 10 10 10 10
Less: Break / Idle Time 2 2 2 2 2 2 2 2 2 2
Total Working Hours 8 8 8 8 8 8 8 8 8 8
C. Maximum Capacity of 3D
Scanning
Possible Customer per day 8 10 13 15 17 18 19 20 20 20
Service in a day 20 20 20 20 20 20 20 20 20 20
Service in a week 120 120 120 120 120 120 120 120 120 120
Possible customer for 3D
6,040 6,040 6,040 6,060 6,040 6,040 6,040 6,060 6,040 6,040
Modeling
Utilization 50% 55% 60% 65% 70% 75% 80% 85% 90% 95%
Possible customer for 3D
3,020 3,322 3,624 3,939 4,228 4,530 4,832 5,151 5,436 5,738
Scanning
The table above shows the service schedule of 3D Scanning for years 2022 to 2031. The
Creat3D printing wouldn’t be open during the holidays. Including Christmas Day on
December 25, New Year's Day on January 1, Holy Week (Maundy Thursday, Good Friday
and Last Saturday), Labor Day on May 1, then Independence Day on June 12 and All Saints
Day on November 1st. Maintenance and repair of the Creat3D printing are scheduled every
January, April, July, October once a month. The Creat3D printing business can only be
opened 302 days on the first year of its launch, which is on 2022, due to holidays and some
In the maximum capacity of Creat3D Printing Business, the service per day of 3D
scanning, service per day is twenty (20) and six thousand forty (6,040) in a year and six
thousand sixty (6,060) in a leap year. The utilization is set at fifty percent (50%) in the
starting year and escalates in five percent (5%) increments for the next ten years. In getting
the possible customer of 3D printing, 3D Scanning, and 3D modeling per year, the
D. Equipment
Ceat3D Printing Business offers three services. Thus, different equipment and supplies
will be used to provide those services. It includes furniture, maintenance and office
supplies.
Table 14
3D Printing Equipment
Total: 189,950.00
Office Equipment
Total: 120,594.00
The cost for office equipment and tools that are Non consumables is shown in Table 12.
Table 16
Maintenance Equipment
Year (pcs)
cleaning kit
Total: 3,369.00
Table 16 shows the maintenance and sanitary supplies needed by Creat3D Printing
Business. Based on the table shown, the total cost for the whole year is Php 3,369.00.
E. Business Location
The 3D printing business will be located along Burgos St. Brgy Poblacion 12, Batangas
F. Facility Layout
The layout will provide as a visual tool for Creat3D Printing Business. An accurate
layout is essential when designing to clearly know the flow of the space and if it will satisfy
the needs of the residents of Batangas City. The layout design ensures not only convenience
for the workers but also effective space utilization that may affect the customer’s comfort.
Creat3D Printing Business will be located at 2nd floor of Mercado Bldg. at Calicanto,
Batangas City. The space size for the location of the establishment is 55 square meters. The
cost of the space rent is Php 20,000.00. The 3D Printing Business space consists of one (1)
room which are ideally divided into three which consists storage area, 3D printing area and
Reception area.
Figure 11. Proposed Floor Plan Layout for Creat3D Printing Business
Figure 12. Front View
Total: 49,949.54
Table 17 shows the renovation expense for Creat3D Printing Business. The total cost
Table 18
Office Rent Expense
Batangas City. The monthly rent is 20,000. The monthly expense for water consumption
H. Raw Materials
Table 19
Service Materials
Amount per
Items Quantity (Units) Cost (Php)
Box (Php)
Total: 52,500.00
Office Consumables
Total: 1,391.00
The cost for office supplies that are consumables is shown in Table 17. The supplies
listed above are supplies that are available from Formosa and will be used in every
I. Utilities
Utilities are essential for the business to run efficiently. The utilities of Creat3D includes
internet connection and power supply. The electricity will be provided by MERALCO and
J. Waste Disposal
The main waste of the 3D Printing Business would be the excess plastic when 3D
Printing which can be melted down and be recycled as another filament. Through this
method, we can eliminate waste and at the same time use the supplies efficiency. The other
wastes like office supplies are disposed in the garbage area in the building.
K. Labor Requirements
Labor is a commodity in exchange of wage that can help in establishing the business.
This table shows the salaries of all the employees monthly and annually. The Creat3D
printing business will employ skilled workers who would comply with the qualifications
to meet the expectations of the customers. They serve as the workforce of the business in
achieving their common goals. In putting up the business it will need, 5 particulars which
includes the 3D printer operator, 3D modeler and technician. Overall, the 3D printing will
be having 5 employees that will sum up a total man power cost of PHP 577,824.00.
Table 22
Source: DOLE
Table 23
PAG-
SSS Philhealth
Position Qty IBIG
(Php) (Php)
(Php)
quantity of employees their SSS, PhilHealth, PAG-IBIG and 13th month. The total
L. Investment Cost
Table 24
Permits and Licenses
Total Amount
Particulars
(Php)
Mayor’s Permit Fee 1,000.00
Total 4,695.00
Source:Office of the City Mayor, Business Permit and Licensing Office
Table 24 shows the permits and licenses and its cost needed by Creat3D Printing
Business in establishing the business. It includes mayor’s permit, business tax, inspection
and monitoring fee, sanitary permit fee, sanitary inspection fee, environment protection
fee, fire inspection fee and clearance fee (ENRO)- Business that has a total cost of Php
4,695.00.
Table 25
Investment Cost
Amount
Description
(Php)
Table 25 shows the investment cost of Creat3D Printing Business. The total
cost for acquisition of property, plant and equipment is Php 399,065.07, Service
Costs with Php 764,576.00 and Operating expenses is Php 412,864.00 with a total