Hirachand Nemchand College of Commerce

Solapur

BBA Section
: Research Methodology-1

Home Assignment Report on

Customers Satisfaction towards Patanjali Products in Solapur City.

Presented by

Sr.No. Roll. No. Name of Student Marks

1 3747 Shruti Sunil Tambake
2 2706 Ruchita Satyanarayan Arakal
3 2711 Shrutika Yatiraj Bohara
4 3751 Sarika Laxminarsayya Vidap

Submission Date: 29/12/20

Submitted to Dr. Rajni Kshirsagar

 Index

Sr. No. Contents Page. no

1 Title & Objectives 1

2 Sample & Sampling Units 1
3 Scope & Limitations (Time and Space Boundaries) 2
4 Characteristics of Interest 2
5 Questionnaire 3
Research Methodology Home Assignment
Title: A Study on customers satisfaction towards Patanjali products in
Solapur City.

Objectives:

1. To study the satisfaction level of consumers after using Patanjali

products.

2. To understand the image of the product in market.

3. To know the attributes that a customer keeps in mind while buying

Patanjali products.

4. To know suggestions from customers about Patanjali products.

5. To find out suggestions from customers about Patanjali products.

Sample and Sampling Units:

Sample = "A part of population/subset of population drawn from

population with the object of investigating properties".

It is denoted with the letter "n".

Population is 1000.

Sample for our research is 100.

Sample Units = " The individuals whose characteristics are to be measured

in the analysis are called sampling units".

For our research, sampling units is all 100 people who uses Patanjali
products.

We considered individuals who are in between 15 years to 60 years.

Scope and Limitations:

Scope defines exactly what all will be covered in study, while the limitations
are the constraining aspects that may have influenced or affected the
research.

Space Boundaries:

Space Boundary for our research is Solapur City.

Time Boundaries:

Time Boundary for our research is 1 /9/20 to 31/9/20.

Characteristics of Interests.

1. Understand the problems like: products are not available in the market
regularly.

2. Understand the satisfaction of customers after using Patanjali products.

3. Understand the review on quality and packaging of product by the

customer.

4. Understand the review on price of all the products.

5. Understand the parameters on the products which are sold more.

6. Understand the problems about the products which are not liked by the
customers.

7. Know the suggestions from customers about Patanjali products.

 Questionnaire

1.Personal Details

1) Name:
________________________________________________________

2) Address:
________________________________________________________

3) Gender:

 Male ¨female

4) Age (in years):

¨ Below 30 ¨31-39 ¨40-49 ¨ 51-59 ¨ Above 60

5) Occupation:

¨ Student ¨ Businessman ¨ Salaried ¨ Professional

¨ Homemaker ¨Others

6) What is your annual income (in lakhs)

 Below 2 ¨3-5 ¨5-10 ¨Above 10

2. How often do you use Patanjali products

 Seldom ¨Often ¨Always

3. Which Patanjali products do you use? (Please choose more than one
option if possible)

 Acne/Skin problem products

 Beauty care products

 Soaps

 Medicines
  Hair care Products (Shampoos, Conditioners, etc.)

 Dental Care products

 Spices

 Dairy Products

 Bakery Products

If others, please mention _______________________________

4. Where did you receive the samples?

 On the website ¨Doctor/Hospital ¨Friend

 Others (please specify) ____________________

5. According to you, which of the given options should be improved?

 Product Information ¨Product Packaging

 Product Performance ¨Others (please specify)

_______________________________

6. Do you think that Patanjali products are better than other available

Products in the market?

 Yes ¨ No

7. Would you recommend Patanjali products to your friends or social circle?

 Yes ¨ No

8. How satisfied are you with the Patanjali products for the following

characteristics
 Dissatisfied Partially Satisfied

satisfied
Low Price
Better Quality
Benefits
Natural products
Customer service
9. What motivates your purchasing process in terms of Patanjali products

¨Discount ¨Latest trend ¨Advertisements

¨Need for the product

10. Please express how much do you agree or disagree with the respect to
reasons for
Reasons for
purchasing
purchasing
1 2 3 4 5 Patanjali
Patanjali products
Products, where
Reasonable Price “1 is strongly
disagree”, “2 is
Good quality disagree”, “is
Health Benefits neutral”, “4 is
agree” and “5 is
Availability strongly agree”.
Brand Image
Informative
Brand image of
Baba Ramdev
Indian Brand
Advertisements
11. Please indicate the reason why you prefer Patanjali products?

 Convenient ¨Affordable ¨Clean ¨Others

12. How do you came to know the product?

 Advertisement ¨Recommendations ¨Self ¨Exploration

13. Do you agree that Patanjali products are chemical free?

 Strongly agree ¨Agree ¨Neutral ¨Disagree

¨Strongly disagree

14. Is there proper parking space?

 Yes ¨No

15. You are purchasing Patanjali products,

 Online ¨Offline

16. Have you ever complained about a product?

 Yes ¨No

If yes, were your complaints answered?

 Yes ¨ No

17. Overall, how satisfied are you with the Patanjali products

 Excellent ¨Good ¨Average ¨Below Average ¨Poor

Thank you for your valuable time!