INSTITUTE OF GRADUATE STUDIES

BUS507-MARKETING- ALI CINAR

FINAL QUESTIONS

QUESTION 1: ( 15 POINTS)

Describe the stages of the product life cycle and how marketing
strategies change during a product’s life cycle.

QUESTION 2 ( 25 POINTS )

What is the difference between Value-Based Pricing and Cost-Based

Pricing . Which pricing based would you select before you present your
product or service to the market? Why?

QUESTION 3 ( 25 POINTS)

What does Integrated Marketing Communications mean and Please list

the blended mix of promotions tool? Describe the differences between
Pull and Push strategies?

QUESTION 4 (35 POINTS)

1. Please Define Competitive Advantage. Let’s say , you own a

business in Istanbul.
 a-How does your company identify its competitors?

b-What would your company do differently to become a leader of

the market since competitors offer lower price to their
customers?

c-What would be your digital marketing plan in order to have a

better awareness on your online business?

Question 3