Building Businesses Career in Social Media these day.

It is posited that computer systems will be more effective if women are

represented equally in the design teams, project steering committees, and
at the upper echelons of IS management. A model of barriers faced by
women in the field of ‘Information Technology is presented. Three distinct
life-stages of early education, career-choices and career advancement are
analyzed. At each stage, effects of social and structural factors, which may
act as barriers are identified and discussed. Interaction of social and
structural factors at each stage is discussed. Implications for management
are outlined.

Competition in business era always happened tightly and must be

accepted wisely by businessman nowdays. Also to win this competition and
gain the right market target, activities of marketing should be effectively and
efficiently in business, because it is the most human activities are geared to
meet and satisfy the needs and wants through an exchange process.
Marketing is also helped to introduced and gain acceptance of new
products that have eased or enriched people’s lives. It can inspire
enhancements in existing products as marketers innovate to improve their
position in the marketplace.

There’re many ways for marketing businesses using direct or indirect

methods depends on the need and demand of their market target they
choose at beginning. Today, businesses that execute a digitally-driven
business strategy enjoy a significant competitive advantage in the
marketplace. (Larry Weber, 2013), like as we call as Instagram (Ig),
Facebook (Fb), Twitter, Snapchat, and etc, it reached million users and
keep increased. By implementing this in the business, we can plan another
strategies to running the business and survive in competition environment,
with this phenomena, open chance for business to promote the products
are more easily through celebgram and they can develop new strategies for
standing out in the crowd. Celebgram has strong personal branding by their
own characteristics so their pleasant appearance or creditability give
effectiveness of their trademark and classified ad Corporation, use these
superstar as their brand name endorser. (Anam, Anosh, Hamad, 2015).

Now, the key is for companies to develop relationships directly with

consumers using web and internet tools. There a rules of marketing and
PR in social media, the old ones and new ones, and the example of the
new one is The theory of the Long Tail holds that the web enables a shift
away from focusing on mainstream products and markets at the head of
the demand curve to a huge number of niche markets at the tail, marketing
is about understanding the keywords and concepts customers use and
drive them to specialized links to provide the information they are seeking
that will help make a decision. It all comes down to the content, Great
content brands an organization as a trusted resource and calls people to
action—to buy, subscribe, apply, or donate. The new rules say that the
more effective and less expensive way to reach buyers directly is through
the web. Facebook and Twitter also much simpler ways to influence people
to action.

Their emphasis now is to tell their stories and spread their ideas
online in a timely and open manner, how to handle it? We can pouring our
ideas, right information to buyers right at the point where they are most
receptive to the information. The old marketing model is using a broadcast
advertising primarily on TV, but it wasn’t long last right? Today, in modern
era, there are lots of networks and cable channels offering hundreds of
options. Beside that it is also essential to understand the characteristics of
the people who visit your organization's website, break the buyers into
distinct groups, create and deliver content to each group's needs or
problems. Further, by extension, one can think or Social Media is a kind of
social function- almost like a party. A traditional advertising approach to
selling a product or service at a social gathering (interrupting, monopolizing
the conversation) would be inappropriate, tone-deaf and offensive.
 In my conclusion, there many factors can affecting customers buying
decision, in this case physiological customers toward celebgram (endorse)
will affecting their decision in buying products in instagram. Celebrity
endorsement technique makes advertisement not only interesting and
attractive but also helps in getting attention as well (Ohanian 1991, Kamins
1990), cause they are a role model and they leave good impact. That’s why
consumers not only show a positive attitude toward celebrity , because they
consider them as role model and celebrities leave a positive impact on their
lives, celebrity also motivate them to purchase.

FITRI, F. R. THE INFLUENCE OF CELEBGRAM IN PROMOTING PRODUCTS TO CUSTOMER

BUYING DICISION THROUGH INSTAGRAM ONLINE STORE.

Scott, D. M. (2009). The new rules of marketing and PR: how to use social media, blogs, news releases,
online video, and viral marketing to reach buyers directly. John Wiley & Sons.