Slide 1: Good morning, Ms. Faith Joy Evangelista! Good morning classmates!

Today, we, the group 1 are tasked to report on a business with a well-known
advocacy.
Slide 2: Can anyone guess what product this is? (If someone will answer correctly,
say yes, you are correct! then press down so that the logo will appear. If none,
press down and say, It’s no other than Coca-Cola!)
Slide 3: The well-known advocacy of Coca-cola is their campaign on
(press) Choose Happiness
(press) Share Happiness
(press) Open Happiness
Slide 4: Before anything else, we would like to show you an advertisement of
Coca-cola for their Choose Happiness campaign. (show video)
Slide 5: The ad features energetic, quick-cut scenes of young people embracing
life to its fullest, but it’s the track, “What Are You Waiting For?” that gives it its
real, motivating verve.
The ad features an array of people, from glamorous types to misfits, from animals
to newborn babies, with a cast including a lone Hell’s Angel, a couple fighting, a
female protester whacking a policeman’s riot shield, a man running through a
wheat field and people raving in the woods while holding their bottles of Coke
aloft.
Slide 6: Coca-cola had been advocating on choosing happiness for more than a
decade already. The Choose Happiness campaign, has been designed to
encourage the older generation (click) to take a leaf out of the youngsters books
by deliberately “choosing happiness” (click) within their life choices, as this is
something that is apparently a new phenomena in society that older folks just
don’t quite understand!
Slide 7: Overall the reach of the campaign was amplified massively with the
experiential leg of the activation being the starting point for this success.
The connection of the live event with the use of TV, web and social media content
meant that the campaign could reach its maximum potential and reach as many
people as possible, providing an interesting talking point to spread the word
about the campaign.
Slide 8: Aside from it’s “Happiness” campaign, Coca-cola has launched its
#WorldWithoutWaste campaign early this year.
Slide 9: In 2016, the World Bank Group shared that cities worldwide generated
2.01 billion tons of solid waste or 0.74 kilograms per person a day. With rapid
population growth and urbanization, that number is expected to increase by 70%
or 3.40 billion tons in 2050.

This is the problem that Coca-Cola Philippines is committed to solve through its
campaign called #WorldWithoutWaste. Launched last year, they aim to use at
least 50% recycled content in all their packaging by 2030 and make their
packaging 100% recyclable by 2025.

Slide 10: Coca-Cola Philippines shared a comprehensive plan for packaging

sustainability. They announced an investment in a P1-billion bottle-to-bottle
recycling facility – a first for the company in Southeast Asia where collected
bottles, regardless of brand, will be sorted, ground, and thoroughly cleaned to
create new bottles. This facility is also expected to generate jobs for Filipinos.

Slide 11: They turned sari-sari stores into collection points for used bottles and
cans. This way, sari-sari store owners become more than just product distributors
but also a crucial part of closing the loop.
They also distributed collections bins around the country to help minimize the
waste that goes into the landfill especially during fiestas and celebrations. They
went on roadshows to teach the public about proper segregation and recycling of
plastic bottles.

Slideshow 12: “As a company that has been part of Filipino communities for over
100 years, our goal in everything we do is to continue strengthening the
foundations of our business and the communities we serve so that we can all
grow and thrive long into the future of a litter-free Philippines,” Gareth
McGeown, Coca-cola Philippines