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"J Dawgs": Swot Analysis
"J Dawgs": Swot Analysis
History ANALYSIS
One day, Jason Edwards was tired of eating sub
sandwiches and pizza as a college student at
BYU, so he decided he wanted to create
“J
something different, new, and simple. While
walking around town, he passed a small looking
shack and decided, “That would be a great spot
for a hot dog stand.” Being a poor college
student, he had to pawn his guitar to his dad for
the money to open. In June of 2004, he put his
plans into motion and opened a small shack just
Dawgs”
south of the campus and called it “J Dawgs”. In
3 months, he made six figures. J Dawgs became
known for bringing a modern twist with their
“special sauce” to something that has been
around for a long time. After ten years of
building a reputation and being a successful
Academy of Hospitality&
To u r i s m
Mrs. Paulsen
STRENGTHS
J-Dawgs has many things going for them, but they do have a few
opportunities that help them as a business. The first opportunity we
came up with is weather. Weather is an opportunity because warmer
weather brings in increased sales, but sales still come in during the
winter. Being that J-Dawgs will still sell hotdogs no matter what
weather, it provides as an opportunity. Second is Growth rate of city.
Utah Counties growth rate is in the steadily increasing (2000-2010:
59%) and is still growing. This means more people, more opportunity
for business. Next is location. Since J-Dawgs is located in an urban area
with a high population and is close to two major colleges, their sales
are fairly large. College activities are also a major opportunity. When
colleges hold events, the area becomes busy which increases sales by
a large amount and people who don’t know of J-Dawgs may be
exposed. Last is word of mouth. Lots of people know and talk about J-
Dawgs because of its uniqueness, special sauce, and because it is
locally owned. There customers are loyal because of the great service
they receive and likely talk about it with others.
THREATS
J-Dawgs has a few threats that can keep them from doing a bit
better. One threat is that in the area they are located there are 52 places to
eat within a 2 mile radius, giving consumers a very big variety of restaurants,
compares to Provo which has 10 restaurants within a 2 mile radius. 2. J-
Dawgs building isn’t large as well they have a maximum capacity of 32
people and no opportunity to put tables outside, which isn’t much at all
considering the much larger and better known restaurants, this could make
customers leave because of the lack of space or not enough room to sit and
eat. 3. Along with the lack of space inside the lack of space outside is about
just as bad, the parking lot for the building is quite small and the parking lot
is shared with other businesses so during busy hour they might not have
enough parking spots for people, thus making people go somewhere else to
eat. 4. Another threat is the look and location of the building, the building
looks old and not as attractive as the other restaurants in the newer better
looking plaza. It makes people look in the direction of the newer looking
plaza then the old building. The location is also getting right off the freeway
making it hard to maneuver into. 5. Weather is also a threat. Since we’re in
Utah, winter exists and winter makes it harder to get to J-Dawgs and less
likely to become busier than if it was summer. It can seriously affect
production. 6. Another threat is that they depend on other businesses for
their buns and hot dogs. If something were to go wrong with one of their
businesses, it would directly affect us and decrease the sales.
Recommendations
J-Dawgs is an overall successful business. They have many loyal
customers in the current locations, but we have a couple of
recommendations to keep them successful as they open new stores
and begin franchising.
After you order your hotdog, you go to a separate line to wait for it to
cook and then put condiments on it. This can get confusing for workers
and customers to remember whose dog is whose and which customer was
first, especially when it gets busy. Our recommendation to fix this is to
have some kind of numbered ticket so that they can keep track and
even keep the line moving faster.
Survey Results
1-5 Scores
18
16
14
12
10 1
2
8
3
Number of People 6 4
5
4
0
Sex
Male Female
Age
Once a Week
Less than 2 times a
month
Two times per week
SWOT
MANAGER QUESTION
1. Do you have a mission statement? If so, what is it?
No, they are working on it. That’s a weakness
2. What do you emphasize to your employees?
To be happy and courteous to customers.
3. In what ways do you reach out to your community and how do you involve customers?
Go to high school games and hand out coupons, if customers take pictures they can
#JDAWGS on Instagram
4. Will J-Dawgs have more products to sell in the future.
They will probably add a dessert or more choices of toppings
5. What are the skills must an interviewee have to work at J-Dawgs?
Not worried about skills, they want them to be out-going and have a great personality
Weaknesses
6. How long does it take to get average order out?
4-5 minutes because they cook food to the order
7. How do you receive input from customers?
They can go on their website and post a review
8. Do you guys offer some type of membership program?
They are working on having the punch hole system. So the 10th time someone buys
food the next one is free.
9. What kind of complaints do you get, and how do you handle them?
Someone didn’t get pickles so they gave them a new one the next day. They try and fix it
as fast as possible in a kindly matter.
10. How much labor does J Dawgs have working? Would it be better to have more workers?
They have only 3 working. Some workers won’t have anything to do.
Opportunities
11. How does your location help or create problems for the business?
It’s next to the plaza and most people can’t find J Dawgs
12. What are your slowest hours?
3-5 pm
13. What kind of promotions or advertisements is ________ involved in.
No promotions or ads
14. Is delivery big for J Dawgs?
Catering is popular to them. No take-out system. They only cater.
15. What kind of competition do you have?
52 competitors in front of them
16. Does social media play a big part in attracting customers?
Not that much. Because most of management employees are old.
17. Does J Dawgs send out coupons to its customers?
They go to sporting events and handout coupons
18. What days are the slowest and busiest for J Dawgs? And does the season affect the
amount of customers that come in?The morning is always the busiest. They get less
customers in the winter than in the summer. It’s not a dramatic loss of people just slower
days.
J Dawgs
J Dawgs Customer Satisfaction Survey
3.How satisfied are you with customer service?
Reply with a number between 1&5 where 5 is ''Extremely Satisfied''
Mark only one oval.
1 2 3 4 5
4.How satisfied are you with the menu and food prices?
Reply with a number between 1&5 where 5 is ''Extremely Satisfied''
Mark only one oval.
1 2 3 4 5
o Yes
o No
o No
o Yes
o No
o Yes
o No
o Yes
o No
12.Cleanliness
Reply with a number between 1&5 where 5 is ''Extremely Clean ''
Mark only one oval.
1 2 3 4 5
13.Age
Mark only one oval.
o 17-25
o 26-40
o 40-60
o 60+
14.Gender
Mark only one oval.
o Male
o Female
15.How frequently do you come to J Dawgs
Mark only one oval.
o Once a week
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