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  • Assignment 4 of Digital Marketing

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    riya penkar
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    The document provides a content plan for an institute redesigning their website. It includes a buyer's persona outlining that the institute is focused on improving their online presence and wants to redesign their website. It then lists points about increasing awareness, consideration, and decision-making among customers through the website by creating educational content, case studies, demo videos, and opportunities for free trials and consultations.

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    The document provides a content plan for an institute redesigning their website. It includes a buyer's persona outlining that the institute is focused on improving their online presence and wants to redesign their website. It then lists points about increasing awareness, consideration, and decision-making among customers through the website by creating educational content, case studies, demo videos, and opportunities for free trials and consultations.

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    86 views1 page

    Assignment 4 of Digital Marketing

    Uploaded by

    riya penkar
    The document provides a content plan for an institute redesigning their website. It includes a buyer's persona outlining that the institute is focused on improving their online presence and wants to redesign their website. It then lists points about increasing awareness, consideration, and decision-making among customers through the website by creating educational content, case studies, demo videos, and opportunities for free trials and consultations.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Assignment no 4

    Buyer’s Persona
    Persona Name: Institute
    1.Background: It is a postgraduate business school located in Delhi.
    2.Goals: focus on their online presence and are redesigning the
    whole website, to create a content plan for their website.
    3.challenges: clueless on next step.
    4.How we can help: guide and provide a content plan for
    redesigning.
    Content Plan
    Points Awareness Consideration Decision
    1.Customer How to create How to Allow people to
    behaviour website effectively help visit website for
    through website all details of
    institute
    2.Your content Educational Case study, demo Free trial, live
    webinar video demo,
    consultation

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