Professional Documents
Culture Documents
PSDC Recruitment Piece
PSDC Recruitment Piece
PSDC Recruitment Piece
[Adapted from a dental industry Case Study prepared and published by eAssist Dental Solutions,
our partner in insurance and patient billing & collections.]
For example:
Multi-Language Appreciation Board
• They created an all-day workshop titled “5 Languages of
Appreciation in the Work Place” during which employees learn
about each other, and the forms of appreciation that are most
meaningful to each of them as individuals.
• During the COVID-19 shutdown, Annie and Tim overwhelmed
Photo of Board
each of their staff members with a heartfelt video message of
gratitude, along with a customized care package. These care
packages included “an extravagant amount of groceries” (as one
team member put it), along with gloves, branded hand sanitizer,
and of course, toilet paper!
Many team members responded with video messages expressing their appreciation for how thoughtful,
generous, kind and caring Annie and Tim are, and how much it meant to them and their families.
A common theme was – “We are blessed to work for you.”
Hello E-Assist Team ! • “Extended staff” to whom some functions are outsourced
We had our summer team bonding and are made to feel as valued and appreciated as the in-house
appreciation event yesterday. Each of you staff. Tim wouldn’t have it any other way, explaining -- “As
is part of our team. So we'd like to include members of the team, it’s important that we serve our out-
you in the event by sending you a of-house staff just as we serve the in-house staff.” They do
Starbucks gift card. We also recorded a this by including their off-site team members in meetings
video with a thank you message to you.
and special events via video; and sending gift cards, emails
We are so grateful for what you do each and recorded messages of professional thanks and
day. Thank you for all your hard work, and personal encouragement.
your commitment to always go above and
beyond to take care of our patients. Of note is that Tim chooses these “vendors” very carefully,
May God bless you with peace, joy, and ensuring they are not only capable of doing an outstanding
purpose in all that you do. job, but are committed to the mission of serving patients,
Sincerely, The Perfect Smile Team AND becoming an integral part of the team.
Whether or not you believe in karma, we all know the saying – “What goes around, comes around.”
Not long after changing their mindset, and redefining their purpose to use their gifts to serve within the
dental industry, the practice began to flourish beyond all expectations.
“From there, we experienced amazing growth.
We grew from a typical small dental office with 4 people,
to 2 offices and a team of 7 doctors and 25 staff.” – Tim Dang
MANAGING GROWTH
Perfect Smile was established to cater to the busy work life
dynamics of Silicon Valley residents. Rapid growth naturally
brought with it some challenges, including the need to hire enough
of the right people with the right expertise to meet the exacting
standards of their “high-tech clientele.”
On the one hand, Silicon Valley attracts many talented people,
which can create a strong labor pool. On the other hand, it’s Santa Clara Doctor Team
already a highly competitive job market, and the escalating cost of
living in recent years has been driving people out.
Perfect Smile is committed to hiring people with the necessary
knowledge and experience who can be relied upon to consistently
perform at a high level, AND share in their purpose to serve their
patients and their team members.
Tim is proud to say –
“Perfect Smile attracts strong talent; we have a lot to offer
employees over and above our competitors.” San Jose Doctor Team
CONTINUOUS IMPROVEMENT
A large, multi-doctor, multi-office practice cannot thrive and grow without strong systems and processes in
place that deliver consistent results, AND evolve with changing patient expectations and technological
advances.
“Dentistry has changed so much. We are constantly learning, and evolving our processes.
Everyone on the team is a big part of that to ensure we’re doing our best, together,
to stay true to our mission.” – Tim Dang
In the spirit of continuous improvement and making processes simpler for the patients, Tim described the
next big step already underway toward achieving the long term vision for Perfect Smile Dental Care, which
is to continue automating the more mundane processes. By doing so, team members will be freed up to
spend their time on the things that truly matter, i.e., quality interaction with the patients.
When asked what advice he most often shares with colleagues, Tim reiterated he and Dr. Pham are united
in their belief, always encouraging others to “View your talent in dentistry as a God-given gift, not something
that makes you better or smarter than anyone else. Use your gift to help people – to serve your patients and
serve your staff. Stay true to that purpose, and everything else will come.”
The adage certainly bears repeating – What goes around, comes around.