Report

Create a PESTLE Analysis Template or

Download One For Free
Kiesha Frue Jul 28, 2020

Contents
 What is PESTLE analysis?
 PESTLE Analysis Factors Explained
 Who benefits from a PESTLE Analysis Template?
 How to Create a Pestle Analysis Template
o Political factors
o Economic factors
o Social factors
o Technological factors
o Legal factors
o Environmental factors
 How to Find a PESTLE Analysis Template
 Create a Clean PESTLE Analysis Template

Looking to use a PESTLE analysis effectively? It’s actually simpler than

it seems; you only need a PESTLE analysis template to get you
started. However, you first need to have a full understanding of what
PESTLE is and the reasons why companies use it.

What is PESTLE analysis?

PESTLE analysis is a study of six macro-environmental factors. These
factors affect businesses and industries worldwide. Each letter of the
analysis stands for a specific environmental factor and are broken down
as followed:
 Political factors
 Economic factors
 Socio-cultural/social factors
 Technological factors
  Legal factors
 Ecological/environmental factors
By studying how these factors influence a business, industry, or brand,
a person can discover trends and use analytical data to enhance
productivity and sales. As such, decision-makers can make informed and
strategic changes that may lead to more success for the company or
brand.
PESTLE Analysis Factors Explained
The political factors account for all the political activities that go on
within a country and if any external force might tip the scales in a
certain way. They analyze the political temperament and the policies
that a government may put in place for some effect. For example, the
fiscal policy, trade tariffs and taxes are those things that a government
levies on traders and organizations and they greatly alter the revenue
that is earned by those companies.

The economic factors take into view the economic condition prevalent in
the country and if the global economic scenarios might make it shift or
not. These include the inflation rates, foreign exchange rates, interest
rates etc. All these can affect the supply and demand cycle and can
result in major changes of the business environment.

Social factors have to do with the social mindset of the people that
live in a certain country. This sums up the aspect of culture, age
demographics, gender and its related stereotypes, at times this analysis
has to include the religious factors (when pertaining to products or
services of a different kind).

Technological factors take into consideration the rate at which

technology is advancing and how much integration does a company needs
to have with it.

Legal factors have to do with all the legislative and procedural

components in an economy. Also, this takes into account certain
standards that your business might have to meet in order to start
production/promotion.

Environmental factors have to do with geographical locations and other

related environmental factors that may influence upon the nature of
the trade you’re in. For example, agri-businesses hugely depend on this
form of analysis.
Who benefits from a PESTLE Analysis Template?
Anyone who conducts a PESTLE analysis will benefit from the data
discovered. This analysis has been used by business analysts, CEOs, and
anyone in a position to make strategic or important business decisions.
Not only do large companies or enterprises benefit from a PESTLE
analysis — startups can too, so long as they take the time to be
thorough with their study. Even students who wish to understand how
businesses are susceptible to failures related to political, economic, and
the remaining factors, can conduct a PESTLE analysis. All that’s needed
is access to the relevant data.

For many, a PESTLE analysis template can help cut down the time it
takes to do the analysis. Rather than creating everything from scratch,
the template allows you to quickly add information to each respective
category. You can create your PESTLE analysis yourself, or you can use
a pre-designed template. But whichever PESTLE analysis template you
choose, you should know how to use it correctly.

How to Create a Pestle Analysis Template

This is a PESTLE analysis template that allows a company to
understand what basics are required to conduct the analysis onto the
environment. It combines all the representative factors in one table,
and then you need to analyze based on the current market situation.

Here is a comprehensive list of headings that one must look toward

while carrying out the analysis on a market.

Political factors
 Trading policies
 Government changes
 Shareholder and their demands
 Funding,
 Governmental leadership
 Lobbying
 Foreign pressures
 Conflicts in the political arena
Economic factors
 Disposable income
 Unemployment level
 Foreign exchange rates
 Interest rates
 Trade tariffs
 Inflation rate
 Foreign economic trends
 General taxation issues
 Taxation changes specific to product/services
 Local economic situation and trends
Social factors
 Ethnic/religious factors
 Advertising scenarios
 Ethical issues
 Consumer buying patterns
  Major world events
 Buying access
 Shifts in population
 Demographics

 Health
 Consumer opinions and attitudes
 Views of the media
 Law changes affecting social factors
 Change in Lifestyle
 Brand preferences
 Working attitude of people
 Education
 Trends
 History
Technological factors
 Technological development
 Research and development
 Trends in global technological advancements
 Associated technologies
 Legislations in technological fields
 Patents
 Licensing
 Access into the technological field
 Consumer preferences
 Consumer buying trends
 Intellectual property and its laws
 How mature a certain technology is
 Information technology
  Communication
Legal factors
 Employment law
 Consumer protection
 Industry-specific regulations
 Competitive regulations
 Current legislation home market
 Future legislation
 Regulatory bodies and their processes
 Environmental regulations
Environmental factors
 Ecological
 Environmental issues
 International
 National
 Stakeholder/ investor values
 Staff attitudes
 Management style
 Environmental regulations
 Customer values
 Market value

How to Find a PESTLE Analysis Template

If you’ve decided to use a pre-designed PESTLE analysis template, you
can find many of them online. There are templates for
PowerPoint, some for PEST analysis (which is the same as PESTLE,
just minus the last two macro-environmental factors), and specific
industries. For instance, if you’re planning to do or have a PESTLE
analysis conducted for the banking industry, you can find templates
designed to help you address common concerns for this industry.
Once you’ve found a template, you must start addressing questions
included in the template, or questions you have. For instance, in the
political section, you’d aim to answer what governmental laws and
regulations affect your industry. Is political corruption a concern? What
labor laws must the company abide by?

These are the type of questions you’ll answer for each section of the
analysis and include in your PESTLE analysis template. The more
questions you find answers for, the more complete your PESTLE
analysis template will be.

Generic templates — ones not focused on a certain industry — are

similar to specific templates, but different in design. In that way, you
can just select the one that is most visually appealing for the readers
of the analysis. For the industry-specific templates, you’ll want to
choose one that is both appealing and suits your needs.
Create a Clean PESTLE Analysis Template
Remember: the point of any analysis or template is to convey
information thoroughly, accurately, and correctly. If your PESTLE
analysis template is over-designed or difficult to read or follow, critical
information may be lost in the shuffle. As such, the PESTLE analysis
won’t be as effective as it could be.
A clean PESTLE analysis template, clearly conveying information of the
six different environmental factors, will do wonders than a flashier
template that’s difficult to understand.

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