Impacting a Nation

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Impacting a Nation
#ThereAreAlwaysAWay
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GOJEK is..
Indonesia’s leading one-stop consumer
mobile on-demand & payment platform

LINE OF BUSINESS
HOW GOJEK STARTED
Established in 2010 as a motorcycle ride-hailing phone service,
GOJEK has evolved into an on-demand mobile platform and a
2010 Call-center for
ojek* services

cutting-edge app, providing a wide range of services that includes

transportation, logistics, mobile payments, food delivery, and many
other on-demand services.
2015 App launched
with 3 services

2016 Expansion and

new services

Operates in 204
cities and
2018 regencies in 4
South East Asian
countries

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OUR APP EVOLUTION
1.0 1.5 2.0 2.5 3.3

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GOJEK GROWTH

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“I hope that GOJEK will be talked
about 10 years from now — 20 years
from now — as the company that
proved technology is actually the
key enabler in unleashing an
economy, in making it leapfrog into
the next stage of societal
evolution."

— Nadiem Makarim —
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INDONESIA’S BLUE OCEAN:
The underserved informal sector

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UNLOCKING MICRO ENTREPRENEUR

▪ Significantly increasing
transactions since joining GO-
FOOD

▪ Merchants can be more focus on

their core business

▪ Help them GO-RESTO apps.

SME and Home Industry empowerment through

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GO-FOOD FESTIVAL
The offline-online ecosystem

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FINANCIAL INCLUSION

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SERVING THE CUSTOMER-OF-TODAY
DIGITAL TRANSFORMATION OF THE SERVICE INDUSTRY
Digital Transformation Trend
Customer-of-Today
Living in an on-demand world; High curiosity, impatient
and demanding. They want to get exactly what they
want, when they want it and with minimum effort

Mobile-Only
A new breed of customer, empowered by digital and
mobile. They need to be connected everywhere with
seamless user experience

Breaking the Stereotypes

With the anticipated of Industry 4.o, technology
disruption means that business needs to solving
problem and start breaking the stereotypes i.e. sharing
economy, cashless society and many more.
 INFORMAL SECTOR ISSUE

OVER ½
OF URBAN EMPLOYMENT IN
ASIA PACIFIC IS IN INFORMAL
SECTOR.*

55-66%
OF EMPLOYMENT IN
INDONESIA
IS INFORMAL.**

Source: *ILO, 2018 ** Badan Pusat Statistik

CUSTOMER PAIN POINTS AND HOW TO SOLVE THEM

On-demand service
01
●
Limited service hours ● Convenient at your place

Hassle in booking ● Ease of discovery + Mobile

02 discovery, queueing ●
●
Cashless payment with GO-PAY
Focus on Customer Satisfaction
and payment

Unstandardized quality ● Standardized service quality

03 and variability in ●
●
Various SKU with standardized price
Trusted and professional SP
pricing
ELEVATE THE TRADITIONAL SERVICE INDUSTRY

Access to Information Social Growth

04
● Social Status / Image
● Access to smartphone and internet ● Flexible Working Hour
● Training to upgrade knowledge & ● Access to Community
skills

01 03

Access to Market
Financial Growth
● Connect with millions of
customer Access to Financial Services
● Ability to be more productive
02 ●
● Higher income level & benefit
● Daily Payment System
Our Talent Partners

60% Half of GO-LIFE

40%
40% talents are
housewives,
and working
time flexibility
matters most Junior and High
for them. School Graduates
are the highest
group for
unemployment!

Through the use of technology, GoLife connects informal sector workers

and SMEs with customers. Include the excluded. GoLife is able to help the
activities of informal sector workers in terms of time efficiency, and
+30.000 UMKM expansion of reach to consumers so that businesses can develop rapidly.

**Sumber: Riset Puskakom, 2017

GOLIFE
2015
GoLife launched 3 services, GoMassage,
GoGlam and GoClean GoLife is an on-
2016
Launched the services in Greater Jakarta
demand O2O
Expansion to 5 cities service app that
Introduced GoAuto
connects Service
2017
More expansion to 10 cities Professionals with
GoLife APP
its users.
2018
Launched GoFix, GoLaundry & GoDaily in 66
cities

NOW
2019
 8 60.000 102
SERVICES TALENTS AND SMES CITIES
GoMassage, GoGlam, GoAuto, GoClean, All GoLife professional partners have gone in Indonesia
GoFix, GoDaily, GoLaundry & through the selection stage and passed the
GoPertamina service tests.
GO-LIFE SOCIAL IMPACT AND
STORIES
THANK
YOU