The Challenges of Internet Owners in handling Customer’s

Behavior:A Phenomenological Study

 Introduction
Background of the study

An Internet cafe is a business that provides public Internet, usually at a

time-based rate. Some cafes offer snacks or coffee. In Asia, Internet cafes

are commonly set up like computer labs and are geared toward high-speed

gaming. Internet owners are facing a lot of challenges when it comes to

handling their customer’s behavior. The study will identify those issues and

challenges that Internet cafe owners face.The common bad behaviors that the

customers does in net cafes are turning off the AVR after using PCs, opening

dangerous websites, plugging flash drives and carelessly using the mouse

and keyboard. The online café phenomenon in the United States was started

in July 1991 by Wayne Gregori in San Francisco when he began SFnet

Coffeehouse Network. Gregori designed, built and installed 25 coin-operated

computer terminals in coffeehouses throughout the San Francisco Bay

Area.The Internet of Things is an emerging topic of technical, social, and

economic significance. Listed below are some solutions that is given by

authors to give insights to net owners:

According to Joao Lima “when you talk about Data Management Data is

the petrol of this industry and it needs to be kept safe and managed to ensure

users benefit from everything I.T, M2M and other services have to offer. In a

world where everything is connected there will be tonnes of data floating

around. But there is always the risk of that data being misused stolen, as well
as services providers not being able to cope with so much information being

created 24/7.”

According to Abe Olandres (October 9, 2011), when we talk about Lessons

learned from a failed internet cafe business,there are several problems

that a net cafe owner might face and these are: Price Competition is the

biggest killer because since Filipinos are price-sensitive, the net cafe owners

would choose to compete to the point that they will almost always operate at a

loss just to get market share. Home-court advantage because if you own

the place, you have a great edge and advantage against your competitors but

if not, stay away from locations where this is a very likely scenario. Reliability

of internet connection where you’ll need the best connection uptime

otherwise you’ll bleed if there’s a network downtime, so getting a redundant

connection that can be combined or load-balanced can help if one connection

is down, there’s a backup to take over and lastly, invest in money you are

willing to lose. That way, you are able to make a sound and objective

judgement when it is needed. You are not too emotionally attached to the

business and you can easily let go when it’s time to let go.
Statement of the Problem

The purpose of this qualitative study was to determine the struggles of

internet owners in handling Customer’s behavior. Specifically, it revealed the

answer of the following:

1. What are the challenges that Internet owners face?

2. How do they handle the behavior of their customers?

3. What do they do to manage the safety of their resources and data?

Significance of the Study

The outcomes of this study would benefit the person and the society to be

able to meet the goals of this study that could help everyone understand the

struggles that the Internet owners are facing. The result of this study would

determine and realize the hardships of being an internet Owner.

To the future Businessman: the result of the study will help the future

businessman given knowledge,challenges and strategies when they operate

their own business.

To the Community: the result of the study will give insights as to how to

behave when they’re inside a net cafe.

To the Respondents: the result of the study will help them on assessing

their challenges about how they can cope-up or maintain the challenges that

they have faced as of being an Internet cafe Owners.

 To the Researchers: this study will be supplementary opportunity to

broaden their perspective towards the challenges of the Internet Cafe

Owners.

To the future researcher: the outcome of this study can help them

enhancing their future research.

Definition of Terms

For better clarity and understanding of