Grey Poupon

Brand Guideline
Joel Ceja Mendoza & Matthew Ricci
About Brand Refresh
• Keeping familiarity with bottle, logo and French roots.
• reintroduce Grey Poupon to millennials.
• Introducing an updated clean look with Grey Poupon being highlighted at the forefront.
• Create familiarity with Grey Poupon being the superior condiment choice.
 A billboard will attract our
target audience and beyond as
it captures the eyes of many. On
Physical and Digital
Average a billboard on a busy Instagram is the channel that
Brand Assets highway will get 400k will ultimately best capture our
impressions in a four week millennial audience as 70% of
span. them are active users.
 Refresh Details
Strap line:
"Raise a Glass to the Sidekicks!"

Use of Color:
the use of black was applied to encompass and
define the Grey Poupon bottle. White is used to
add a spotlight and immediately take the eye to
the bottle, strap line, and iconic Grey Poupon
logo.

Typography:
• Futura (Medium Weight)
• Lobster (Regular)

Imagery:
We chose to create an illustration for the ad as it
hearkens back to the image of iconic comic
book sidekicks. It references the style and feel
of a comic book that many can easily
distinguish. Grey Poupon is at the forefront and
highlighted with a spotlight as the chosen
sidekick to elevate any meal.
Tone of Voice
Grey Poupon is an elevated condiment that
deserves the recognition. Amongst the other
condiment options, Grey Poupon should be the
sauce you immediately reach for in any meal.
We celebrate curiosity and elevating your meals
with Grey Poupon. The ultimate sidekick.

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