 The credit belongs to those ones who are in the arena

 Commitment, control and confidence

 Forming the habit + attitude
 RAFT
 Realise an event is occurring
 A Accept the current situation
 F Focus on the controllables
 T Transform the negative emotion into positive momentum
 False, conditional and unconditional confidence
 Student of the game
 Writing your salestalk out, writing it out
 Everybody is getting them
 40/20/10 40 demos, 20 sitdowns, 10 buy
 Nothing really matters until you start today
 Writing out your salestalk will give you extra 3000 units
 The battle is won before the war begins