1.introduction About The Internship

RELIANCE INFOCOMM LIMITTED
1.INTRODUCTION ABOUT THE

INTERNSHIP
Industry exposure is the most crucial part of the management
studies in which a student is.
which is helpful and able to gain technical knowledge and practical knowledge
gained in the any of the organization.
The reliance groups founded by Dhirubhai H.Ambani (1932-2002)

is Indian's largest private sector enterprise . Dhirubhai Ambani founded
reliance as a textile company and led its evolution as a global leader in the
materials and energy value chain business .
But now reliance engaged in energy ,petrochemicals ,textiles, retail,

telecommunications.
Headquartered in Mumbai
Reliance believes that any business conduct can be
ethical only when it rests on the nine cover values of honesty , integrity respects
, fairness, purposefulness, trust, responsibility,
citizenship, and caring.
its main vision
" Growth has no limit at Reliance .I keep revising

my vision.
Only when you can dream it, you can do it"
DEPT. OF MBA VEERAPPA NISTY ENGINEERING COLLEGE, SHORAPURPage 1
NEED FOR STUDY

The need for the study of the internship project is to understand the
organization to know the structure of the organization .To study the all
department functions ,objectives, roles. What the components and facilities
included in the organization . and also gain the technical and practical
knowledge .
OBJECTIVES OF STUDY
● To collect the information all department in Reliance
● To study the organization strength ,weakness, opportunity and (SWOT)
● To study the vision and mission of the reliance
● To known the specifications of reliance and advertisement
METHODS OF DATA COLLECTION

Secondary data
secondary data are those data which are already existed ,
which have already been gathered by some persons or else which have
undergone some statistical process .the sources of secondary data can
divided into two categories those are as follow .
Internal secondary data

internal secondary data collected by from within the organization such
as manuals, company profile ,and annual company reports.
● External secondary data

The data has been collected from the outside of organization such as by
referred books, websites ,and by internet .

LIMITATIONS OF THE STUDY
1. The study includes collection of the data through secondary data

collection method .compare to primary data secondary data not accurate .
2. The study based on available sources .mainly from websites .
3. There is no interrogation with employees and with management.
4. The study had limited time to collect information.
5. The study is limited in terms of its respondents.
6. Mainly depends on web information .

CHAPTER 02
A) ORGANISATION PROFILE
Name of company Reliance
Founder Dhirubhai H.Ambani
Year of started 1932
Types of products
Energy ,petrochemicals
,text11qaailes, retail,
telecommunications.
Located Headquartered in Mumbai
Dhirubhai H.Ambani
Founder of Reliance groups
December 28, 1932-July 6, 2002
B) BACKGROUND
Reliance Groups founded by Dhirubhai H.Ambani (1932-2002) is a India's

largest private sector enterprise ,with business in the energy and materials
value chin group's annual revenues are of USD 22 billons . The flagship
company and Reliance industry limited , is a fortune global 500 company and
is the largest private sector company in India.
Backward vertical integration has been the cornerstone of the evolution and
growth of Reliance. Starting with textiles in the late seventies ,Reliance
pursued a strategy of back ward vertical integration in polyester ,fiber
intermediates , plastics ,petrochemicals ,oil gas exploration production -to
fully integrated along the materials and energy value chain.
The groups activities span exploration and production of oil and gas petroleum
refining and marketing along with this it entered in to the telecommunication
Reliance enjoys global leadership in its business being the largest polyester
yarn and fiber producer in world and among the top five to ten producers in the
world in major petrochemical product .
The groups exports products in excess of USD 11 billion to more than 100
countries in the world .There are more than 25000 employees on the rolls of the
group companies . major group companies are Reliance industries limited
.Reliance telecommunications limited .Reliance infrastructure limited .

RELIANCE JIO INFOCOMM LIMITED
Type Subsidiary of Reliance industries
Industry Telecommunication
Founded 15 February 2007
Founder Mukesh Ambani
Headquarters Nairman point Mumbai
Maharashtra India
Key people Mukesh Ambani (chairman)
Sandeep (managing director)
products fixed line telephone
mobile telephony
wireless broadband
internet services , OTT services ,
Revenue 18632 crore (US$2.6 billion )

Mukesh Ambani
Founder of Reliance infocomm limited
Reliance infocomm limited was started by the

Mukesh Ambani . on February 15 2007. With the tag line of " Jio jee bharke "
which means live life to the fullest.
entry of the jio network in Indian telecommunication is the great revolution

in Indian networking sector .it had been change the complete market policies
its entire credit goes to Mukesh Ambani .
The company was registered in Ambawadi , Ahmedabad , Gujarat on

15 February 2007 as Reliance Infocomm limited . In June 2010 , Reliance
Industries (RIL) bought a 95% stake in Infotel Broadband spectrum in all 22
circles in India in the 4G auction that took place earlier that year later
continuing as RLS telecom subsidiary , infotel Broadband services limited was
renamed as Reliance Jio Infocomm limited (RJIL)in January 2013 .
In June 2015 , jio announced that it would started its operations throughout the
country by the end of 2015 However , four months later in October ,the
company postponed the launched to the first quarter .

The 4G services were launched internally on 27 December 2015 .The

company commercially launched its 4G services on 5September 2016 offering
free data and voice services till December 31 which was tater extended till
March 31 2017 .Within the first month , jio announced that it had acquired 16
million subscribers jio crossed 50 millions subscribed marks in 83 days since
its launched crossing 100 million 22February 2017 it had about 130 million
subscribers .
C) NATURE OF BUSINESS
It mainly engaged in telecommunication . Reliance groups founded by

Dhirubhai H.Ambani (1932-2002) is Indian's largest private sector enterprise .
Dhirubhai Ambani founded reliance as a textile company and led its evolution
as a global leader in the materials and energy value chain business .
But now reliance engaged in energy ,petrochemicals ,textiles, retail,

telecommunications.

C) VISION OF RELIANCE
" Growth has no limit at Reliance .I keep revising my vision.
Only when you can dream it, you can do it"
The Reliance Groups founded by Dhirubhai H.Ambani (1932-2002) is a

India's largest private sector enterprise ,with business in the energy and
materials value chin group's annual revenues are of USD 22 billons . The
flagship company and Reliance industry limited , is a fortune global 500
company and is the largest private sector company in India.
Reliance infocomm limited . With the tag line of " Jio

jee bharke " which means live life to the fullest.
entry of the jio network in Indian telecommunication is the great revolution
in Indian networking sector .it had been change the complete market policies
its entire credit goes to Mukesh Ambani.
MISSION
● Quality
● Research and development
● Heath safely environment
● Human resource development
● Energy conversion
● corporate citizenship
Reliance believes that any business conduct can be ethical only when it
rests on the nine core value of honestly integrity respects fairness
purposefulness trust responsibility citizenship
Alliance
In February 2016 jio announced a global alliance of Mobile Network

operators which includes .
● BT group
● Deutsche Telekom
● Millicom
● Orange S.A
● Rogers communications
● MTS
● Telia company
● Telecom italia
Network

WORKFLOW MODEL

D) Product and services

Mobile broadband
The company launched its 4G broadband services launched on 2016.

JIO offers fourth generation (4G) data and voice services along with
peripheral services like instant messaging and streaming movies and
music .
Jiofiber
in August 2018 jio began to test a new triple play fiber to the home
services know tenatively jio gigafiber
Devices
JIO has also market co-branded mobile phones
LYF smart phones

In June 2015 , jio entered into an agreement with domestic handset

maker intex to supply 4g handsets capable of voice over LTE ,
however in October 2015.
JIO phone is a line of feature phone marketed by jio . the first model
released in August 2017 was position as an affordable LTE compatible
feature phone .
JIO APPS
In may 2016 jio launched a bundle of multimedia apps on Google play
as part of its u coming 4G services . Those are
JIO browser - a web browser for Android devices
JIO chat - instant messaging app
JIO cinema - online HD videos library

JIO cloud - cloud - based back up too

JIO heath - health service app JIO news
- e - reader for news JIO meet - video
conferencing
JIO money
JIO voice
OWNERSHIP PATTERN
The number of shares of Reliance are approx 46.32% of the total shares
whereas the remaining 53.68% shares are held by the public
shareholders , including , Fll and corporate bodies. Life insurance
corporation of India is the largest non promoter investor in the
company, with 7.98% shareholdings.
C) PARTNERSHIP
JIO shares spectrum with Reliance communication.The share deal

is for 800 MHz band across seven circles other than 10 circles which jio
already own.
In Sep it signed with BSNL roaming service . In February 2017
JIO announced a partnership with Samsung to work on LTE 5G
advance .

F) ACHIEVEMENTS AND AWARDS
JIO platforms limited as Indian digital services company

and a subsidiary of Reliance industries limited . Established in 2019 the
company owns India's largest mobile network other than Reliance .
RELIANCE digital won the gold for grand prix AWARD for the most
admired brand of the year and silver for excellence in branded
awareness at the ACEF Asian leadership AWARD 2018 .
The Reliance foundation was rewarded with the prestigious Rashtriya

khel protsahan . Award at rashtrapati Bhawan
Nita Ambani collected Award from president of India
on Aug 30-2017 .

G) FUTURE GROWTH AND PROJECTS
Laying down his future plans Ambani said that JIO will connect half a
million mobile customers a billion smart sensors and 50 millions
home and business establishments over the next three years
JIO is ready with a world class 5G solution . Field development can

happen next year .
● JIO GLASS
● JIO TV PLUS
● AFFORDABLE 4G SMARTPHONES
● STRATEGIC PARTNERSHIP WITH GOOGLE , FACEBOOK
● JIO WHATSAPP
● RIL TRULY DEBT FREE

CHAPTER 03
MCKENSY'S 7S FRAMEWORK
The model is most often used as an organizational analysis tool to assess and
monitor changes in the internal situation of an organization.
The model is based on the theory that, for an organization to perform well, these
seven elements need to be aligned and mutually reinforcing. So, the model can
be used to help identify what needs to be realigned to improve performance, or
to maintain alignment (and performance) during other types of change.
Whatever the type of change – restructuring, new processes, organizational
merger, new systems, change of leadership, and so on – the model can be used
to understand how the organizational elements are interrelated, and so ensure
that the wider impact of changes made in one area is taken into consideration.

McKinsey Framework for Reliance

Industries
To analyze the different aspects of the organization, McKinsey has

proposed the above shown framework. The combination of these 7-S provide an
effective framework for analyzing the organization and its activities.
The 3Ss across the top of the model are described as 'Hard Ss':
* Strategy: The Reliance direction and scope of the company over the long
term.
* Structure: The RELIANCE basic organization of the company, its

departments, reporting lines, areas of expertise, and responsibility (and how
they interrelate).
* System :Formal and informal procedures that govern everyday

activity, covering everything from management information systems, through
to the systems at the point of contact with the customer (retail systems, call
centre systems, online systems, etc).
* Skills: The capabilities and competencies that exist within the
company.
* Shared values: The values and beliefs of the company which

guide employees towards 'valued' behaviour.
* Staff: The Company's people resources and how they are

developed, trained, and motivated.
* Style: The leadership approach of top management and the

company's overall operating approach.
Analysis of Reliance Industries Ltd. based on McKinsey's 7-S Framework

Strategy: Reliance believes in sustainable development. It has made

this as their cornerstone of their business strategy to achieve sustainable and
profitable growth. Following issues form a corner-stone of the Reliance
strategy:
* Energy Security
* Growth through Innovation
* Health & Safety
* Environment
* Product Responsibility
* Social Institution Building
Structure: The Board has established the following Committees to assist the
Board in discharging its responsibilities:
* Audit Committee
* Remuneration Committee
* Shareholders'/Investors' Grievance Committee
* Finance Committee
* Health, Safety and Environment Committee
* Corporate Governance and Stakeholders' Interface Committee
* Employees Stock Compensation Committee
The Board has adopted charters setting forth the roles and responsibilities
of each of the above Committees as well as qualifications for Committee
membership, procedures for Committee members' appointment and removal,
Committee structure and operations and reporting to the Board. The Board may
constitute new Committees or dissolve any existing Committee, as it deems
necessary for the discharge of its responsibilities.

Winning the industry strikers
Winning the industry is my overall project which I enrolled the promoters for
5G guru.com . In this project we want that if any promoters sell any device
there should be 100% JIO in every device .
OBJECTIVE
● Brand seeding JIO proposition to 100% industry promoters .
● Business maximizing attach rate with every new device
● Communication telecommunication updates of latest developments

and products across segments on go .
Background
80% of these smart phones are being sold through promoters outlets
Not all the OEM promoters have any technical certification

STRIKER ENROLLMENT
We have enrolled 40% industry striker enrolled till date

KNOWLEDGE TRANSFORMATION & DAILY

C0MMUNICATION
1 Device update
2 GST @ telecom
3 Competition new data plans
4 competition v/s JIO
5 JIO leadership
STATUS AND IMPACT
STATUS
● 75% of enrollment through online made (5g guru )
● All enrolled done has been sent a digital enrollment
● 100% daily engagement of enrollment of participants

IMPACT
Ongoing daily kn0wledge transformation communication on

various subjects like device updates including JIO HBOS /
new competition v/s JIO leadership .
Regaining JIO attach rate
● SAMSUNG : 14.9% 15.4%
● OPPO : 8.3% to 8.8%
● GIONEE : 3.55 to 3.7%
JIO attach also improved in highest online selling XIAOMI ( from 3.9% to
8.3%) and LENOVO (2.1% to 2.7%) due to clear plan comparison shared
and explained to strikers .
special focus on MICROMAX , VIVO , LAVA , APPLE strikers where JIO

latch rate has dropped over the previous month.

RESEARCH AND METHODOLOGY

RESEARCH AND DESIGN
The purpose of the methodology is to design the research procedure . This

includes the overall design, the sampling procedure, the data collection
methods and analysis procedure .
Marketing research is systematic gathering recording and analysis data

about problem retaining to the marketing of goods and services .
The essential purpose of marketing research is to provide information which

will facilitate the identification of an opportunity of a problem situation and to
assist the manager in arriving at the best possible decision when such
situations are encountered .
Basically there are two types of researches which according to there

strength weakness and requirements used before selecting proper type 0f
research their suitability must be seen with respect to a specific problem two
general type of research are exploratory and conclusive
CONCLUSIVE RESEARCH
It also know as quantitative research it is designed to help executive of action

that is to make decision
When a marketing executive makes decisions the course of action being

selected among a number of available . the alternative may be as few as two
virtual infinite . they may be well defined and vaguely glimpsed .

conclusive research provides information which help the executive make a

rational decision is someone instance particularly if an experiment is run the
research may come close .
DESCRIPTIVE RESEARCH DESIGN
This kind of design is used for more precise investigation or developing the
working hypothesis from an optional point for more view . It has inbuilt
flexibility .
The features of research are as follow
□ Flexible design
□ Non probability sampling design
□ No pre planed design for analysis
□ Unstructured instruments for collection of data
□ No fixed decision about the optional procedures
SAMPLE SIZE
Sample size refers to the number of respondents researchers have selected the
survey .

Planning and Marketing strategy
•There were more than 1 bilPlanning and Marketing

Strategy Reliance Jio Infocomm Limited re revolution the telecom sector.
The scenario of.
Indian telecom market before JIO entered it was:

•There were more than 1 billion mobile users in India, out of which only
34% were connected to the internet.
•Only 12% from these 1 billion used 3G data or above

● Then came Jio which took the market by storm by offering Data Centric
plans and
free promotional data.
The Biggest difference between JIO and others is its Optical Fiber Network.
An optical fiber is a wire that converts your data signal into light and transfers
them at the speed of light. Reliance Jio has the longest fiber optic network in
the.
● country, ranging over 2,50,000 km and 90,000 eco-friendly 4G Towers

to provide the
greatest 4G Coverage in all of India’s 22 telecom circles. Reliance Jio invested
Rs
150,000 cr. to put this in perspective – this is more than two times the
combined.
Investment of Airtel, Idea, and Vodafone in the 4G Segment.
The success of Jio can be mainly attributed to its clear operational planning
which can be into five distinct steps:
1. Step One: Undercut the market price by giving attractive discounts and
free promotional Data.
2. Step Two: Let everyone switch to Jio or at least buy a Jio sim to
experience data for
3. Step Three: Unleash the power of fibre optic network to give super

fast internet and make people realise that 1GB data is not really much.

4. Step Four: Grow your subscriber base by having good customer care
and awesome plans.
5. Step Five: Recover your investment using the large number of

users accumulated .
PORTER'S FIVE FORCES MODEL
Porter's Five Forces model
Reliance industries is the private limited corporation listed in the Fortune 500 and
known to be the biggest private sector organization in India. The moto of the
company is “Growth is Life” and this aptly captures ever-evolving objectives and
spirit of the corporation. The corporation has evolved itself from being only polyester
and textile company to integrated player of energy, retail, digital services,
entertainment, materials, and telecommunication. It is committed in every single area
and led innovation for the exponential growth. The vision of the company has pushed
itself to achieve the global leadership across various businesses. The products of
reliance and its services portfolio has been touching the Indians clients daily in both
social and economic spectrums. The company is focused on building the platforms
which will herald the industrial revolution and bring more opportunities and different
avenues for Indians (Reliance industries, 2019). Reliance industries is working in

different industries and its every segment has to compete with rivals in order to stay
in the market. For determining the competition level in the industry, it is essential for
the company to use Porter five forces model, which helps in identifying the strategic
position of the industry and helps in making effective decisions. Here is the porter
five forces analysis of Reliance industries.
Bargaining Power of Buyers

The bargaining power of buyers in case of reliance industries is moderate on
aggregate level, but its different in individual basis. For example, bargaining power
of buyer is high in telecommunication industry of reliance, because of multiple
options available, and so in the textile industry. However, on the aggregate level it is
gaining cost advantage and have control on prices, because of the largest corporation
of India, and this means more customers than rivals. It is necessary for the
corporation to decrease the bargaining power of buyers on segment basis and
increase the customer base (Manoj, 2012).
Bargaining Power of Suppliers

The suppliers of the Reliance industry are many as compared t buyers. For example,
in the telecommunication industries, there are Samsung, LG, etc. who are providing
the services also, which lowers the price control of Reliance in telecommunication
industry. However, in case of not achieving the cost advantage, Reliance industries
supply chain is very efficient and can switch the suppliers. Reliance industries has to
work on the supplier contractual relationship, to achieve benefits and economies of
scales (Murphy, 2018).
Threats of New Entrants

Threats of new entrants for reliance industries is low as the corporation is a big giant
of India, and it is hard to compete with it for the newcomer. It requires huge capital
and numerous marketing strategies to build a good customer base for the new entrant.
However, the reliance industries should work more on building huge customer base
of loyal customers and work on customer relationship management. This will
increase the switching cost psychologically. The corporation should also develop the
long-term contracts with the distributors for broadening the access of target market
(Henry, 2018).
Threats from the Substitute Products

Threats from the substitute products for the Reliance industries is moderate however
on the individual basis it will be different, because there are many substitutes
available for the textile, telecommunication, etc. It is necessary for the reliance
industries to increase the switching cost of the products so that customers will not
switch to the alternatives. Moreover, consumers must not derive the same utility in
terms of quality and prices from the substitute products as per reliance industries
products. The corporation should reduce the threats from substitutes by offering more
differentiated products and increase the switching costs (Henry, 2018).
Rivalry of Existing Players

Rivals do exist in the industry of textile, materials, telecommunication etc. and hence
Reliance industries compete with them at individual basis. It is important for the
corporation on implicit needs and the customers’ expectations for strengthening the
differentiation. It is necessary for the corporation to increase the switching cost to
develop good customer relationship. The corporation must spend more in R&D to
open new doors for the company and look more for mergers and acquisition to reduce
the competition in the industry

CHAPTER 04
SWOT ANALYSIS
SWOT Analysis is a well-established technique for the audit and analysis of the
overall strategic position of a business and its environment. Its key purpose is to
identify the strategies that will create a specic business model that will best
align
an organisation’s resources and capabilities for the achievement of its objectives
in
the environment in which it operates.SWOT is an acronym for Strengths,
Weak-
nesses, Opportunities and Threats. By denition, Strengths (S) and Weaknesses
(W) are considered to be internal factors over which there is some measure
of con-
trol. Opportunities (O) and Threats (T) are considered to be external factors
over
which there can be essentially no control.
The framework of SWOT Analysis is credited to Albert Humphrey, who tested
the
approach in the 1960s and 1970s at the Stanford Research Institute. Developed
for
business and based on data from Fortune 500 companies, the SWOT analysis .
Strengths are defined as what each business does best in its gamut of operations
which can give it an upper hand over its competitors. They are internal
attributes and resources that support a successful outcome and can be used for
competitive advantage. The following are the strengths of Reliance Jio:
• Strongest Customer Acquisition strategy – Reliance Jio probably has the

best customer acquisition strategy till date. The brand offered their servior
free for 3-6 months to all their users. This resulted in millions of users using
Reliance
Jio and resulted in one of the best customer acquisition strategy in the history of
telecom
. • Strong backing by parent company-Jio is a subsidiary of Reliance Industries

Limited which is high on its finance and can act as a backup for innovative

future ventures. Reliance is a popular brand with a pan-Indian presence and has
high trust amongst customers.
• Innovative technology-Jio currently uses the latest 4G LTE technology

which is one of the world’s best technologies for the future. This is supported
by Voice over LTE which makes it scalable and supportive of 5G and 6 G
technologies which are expected to be the future in wireless communication.
• Strong customer base-Jio boasts of a whopping 100 million subscribers in

the first 170 days of its launch a record which no other provider has been able
to register. This has also made Reliance Jio India’s largest Internet Service
Provider.
• Market share-First mover advantage in making data cost more

affordable. Forced other operators to slash charges by winning a huge
market share.
• Brand management and advertising strategies-The reason for the huge

customer base of Reliance Jio is the brand management strategies that it has
adopted. Most of the advertising campaigns are lively and are targeted at
millennials which proved a winning strategy. The right promotion backed
by lucrative offers and credible brand ambassadors like Shah Rukh Khan
and Amitabh Bachchan have helped in building connectivity with the
customers.
• Fast and wide network-Reliance Jio has a presence in all 22 telecom circles
in India and is known to be a robust and fast network with fewer connectivity
issues.
• Multiple offerings under a single name-Reliance Jio offers a variety of

services like movies, games, shopping, chats, and messenger etc. giving
the customer a lot of options to choose from.

Weaknesses of Reliance Jio
Weaknesses are internal attributes and resources that work against a successful
outcome. It is used to refer to areas where the business or the organisation
needs improvement.
•Late entry into the market-Reliance Jio has made a late foray into the market
which already had established players like Airtel and Vodafone who had
occupied a place in the minds of the customer. It would be challenging to
increase market share significantly since the competitors are strong MNC’s
where cash wouldn’t be a barrier to keep Jio at check
• Activation Issues-Reliance Jio faced numerous gestation issues owing to

not being able to contain the huge volumes of customers it had acquired. On
such was delays in SIM Card activation during the period that followed its
launch.
• High dependency on data- Reliance Jio is highly dependent on data

charges since call charges are free.
• Pricing Controversies - Reliance Jio was criticised for having lowered its
prices beyond what was ethical to penetrate into the market and this
stirred
allegations like corruption and money laundering against them.
• Too many freebies-Reliance Jio currently offers many services for free and
this was one reason for share increase in sales. However, the company may not
be able to afford all of them in the long run which may affect the business
negatively.
• Poor data connection-The data connection is many times poor from
Reliance Jio and the range is less, causing slower loading speeds in selected
regions. 25
OPPORTUNITIES OF RELIANCE JIO CHAPTER 6. SWOT ANALYSIS
• The ad campaign of Reliance Jio showing the PM was controversialJio
used the photograph of the Prime Minister in their full page
advertisements
contravening the ‘prior permission’ stipulated under the Emblems and Names
(Prevention of Improper Use) Act of 1950, which bars use of Prime
Minister’s name and picture for commercial use. They have apologised for
their “inadvertent mistake”

• Issues in calls- There were several issues with calls from and to jio sims
and lyf smartphones. This had influenced customers to consider other
service
providers as more reliable.
• Will not support 3G- 3G was in common use during the launch of
Reliance Jio. It did not support 3G.
Opportunities of Reliance Jio

Opportunities are classified as external elements that the entity can capitalise on
or use to its advantage to achieve its goals. These arise when an organisation
can take benefit of conditions in its environment to plan and execute strategies
that enable it to become more profitable.
• Future driven technology -Reliance Jio uses VoLTE 4G network which

is scalable to accommodate 5G and 6G technologies.This offers numerous
avenues to Jio or future expansion of bandwidth.
• Apps- Reliance Jio has VoLTE which has a lot of scope in terms of
bandwidth.Thus they can offer apps to customers which are chargeable or
even free initially and pay per use later.
• Competitive Pricing Strategies-Reliance Jio prides itself on being a lowcost

Internet service provider and mobile operator. This can be used as a
positioning to target more markets and grow their market share since most of
their competitors’ cannot afford their prices.
• Expansion to other countries- Currently Reliance Jio is operational only

in India. There is, however, a lot of scope for expansion to foreign countrie
• Data for billion people-The core opportunity is data and speed of data.
Millennials are hugely involved in various platforms. The government push
for digitisation is making data a necessity rather than privilege.
• Smartphones- Smartphones are becoming hugely popular.

Affordable smartphones are a huge opportunity for boosting the brand.

• Partnerships and collaborations-Partnering with digital entrepreneurs

accelerate their growth but also give them opportunity to form
strategic partnerships.
Threats of Reliance Jio

Threats arise when conditions in external environment jeopardise the reliability
and profitability of the organisation’s business. These external factors could
gravely affect the success of the business venture.
• Risk of loss of customers-Customers prefer Jio primarily because of the low

prices that they offer. At a stage when the company increases its price there
may be a loss of customers. Customer loyalty is a challenge.
• Removal of free services-Jio currently is associated with a lot of
freebies. Once these are removed there may be a drop in sales for the
company.
• Loyal customer base of existing players- The existing competitors have a

strong presence in the market. A late entrant like Jio will have a challenge in
convincing loyal customers of other operators since people prefer more
stable and reliable operators.
• Criticism and negative image -Reliance Jio has been embroiled in a lot of
controversies from the time it was started. These have resulted in a
negative brand image for the company.
• Poor Code of ethics -Many of the strategies adopted by Reliance Jio such as
the low pricing, free bandwidth and market penetration strategies have been
showcased as unethical and this may affect the goodwill of the business in
the long run.
• Technology-Technology is always a threat for any technology-driven

business field. Technology upgradations are fast and capital intensive.
Telecom sector is witnessing 5G and 6G upgradations. Pricing advantage is not
a
long-lasting strategy.

CHAPER 05
ANALYSIS OF FINANCIAL STATEMENT
PROFIT AND LOSS ACCOUNT OF RELIANCE INDUSTRIES
PROFIT & LOSS ACCOUNT OF MAR 20 MAR 19 MAR 18 MAR 17 MAR 16

RELIANCE INDUSTRIES (in Rs. Cr.)
12 mths 12 mths 12 mths 12 mths 12 mths
INCOME
REVENUE FROM OPERATIONS [GROSS] 365,202.0 401,583.0 315,357.0 265,041.0 251,241.0

0 0 0 0 0
Less: Excise/Sevice Tax/Other Levies 29,224.00 29,967.00 25,315.00 23,016.00 18,083.00
REVENUE FROM OPERATIONS [NET] 335,978.0 371,616.0 290,042.0 242,025.0 233,158.0

0 0 0 0 0
TOTAL OPERATING REVENUES 335,978.0 371,616.0 290,042.0 242,025.0 233,158.0

0 0 0 0 0
Other Income 14,541.00 8,822.00 8,220.00 8,709.00 7,582.00
TOTAL REVENUE 350,519.0 380,438.0 298,262.0 250,734.0 240,740.0

0 0 0 0 0
EXPENSES
Cost Of Materials Consumed 237,342.0 265,288.0 198,029.0 164,250.0 152,769.0

0 0 0 0 0
Operating And Direct Expenses 21,424.00 24,839.00 0.00 0.00 17,328.00
Changes In Inventories Of FG,WIP And 77.00 -3,294.00 -3,232.00 -4,839.00 4,171.00

Stock-In Trade
Employee Benefit Expenses 6,067.00 5,834.00 4,740.00 4,434.00 4,260.00
Finance Costs 12,105.00 9,751.00 4,656.00 2,723.00 2,454.00
Depreciation And Amortisation Expenses 9,728.00 10,558.00 9,580.00 8,465.00 9,566.00
Other Expenses 14,306.00 14,252.00 31,496.00 29,763.00 12,757.00
TOTAL EXPENSES 305,958.0 333,071.0 252,537.0 209,957.0 205,039.0

0 0 0 0 0

PROFIT/LOSS BEFORE EXCEPTIONAL, 44,561.00 47,367.00 45,725.00 40,777.00 35,701.00

EXTRAORDINARY ITEMS AND TAX
Exceptional Items -4,245.00 0.00 0.00 0.00 0.00
PROFIT/LOSS BEFORE TAX 40,316.00 47,367.00 45,725.00 40,777.00 35,701.00
TAX EXPENSES-CONTINUED
OPERATIONS
Current Tax 7,200.00 9,440.00 8,953.00 8,333.00 7,802.00
Less: MAT Credit Entitlement 0.00 0.00 0.00 0.00 0.00
Deferred Tax 2,213.00 2,764.00 3,160.00 1,019.00 482.00
Tax For Earlier Years 0.00 0.00 0.00 0.00 0.00
TOTAL TAX EXPENSES 9,413.00 12,204.00 12,113.00 9,352.00 8,284.00
PROFIT/LOSS AFTER TAX AND BEFORE 30,903.00 35,163.00 33,612.00 31,425.00 27,417.00
EXTRAORDINARY ITEMS
PROFIT/LOSS FROM CONTINUING 30,903.00 35,163.00 33,612.00 31,425.00 27,417.00

OPERATIONS
PROFIT/LOSS FOR THE PERIOD 30,903.00 35,163.00 33,612.00 31,425.00 27,417.00
OTHER ADDITIONAL INFORMATION
EARNINGS PER SHARE
Basic EPS (Rs.) 48.75 55.48 53.08 96.90 84.66
Diluted EPS (Rs.) 48.75 55.47 53.04 96.73 84.66
VALUE OF IMPORTED AND

INDIGENIOUS RAW MATERIALS
STORES, SPARES AND LOOSE TOOLS
Imported Raw Materials 0.00 0.00 0.00 0.00 140,109.0

0
Indigenous Raw Materials 0.00 0.00 0.00 0.00 12,660.00
STORES, SPARES AND LOOSE TOOLS
Imported Stores And Spares 0.00 0.00 0.00 0.00 1,810.00
Indigenous Stores And Spares 0.00 0.00 0.00 0.00 2,955.00

DIVIDEND AND DIVIDEND PERCENTAGE
Equity Share Dividend 3,852.00 3,554.00 3,255.00 0.00 3,095.00
Tax On Dividend 732.00 728.00 661.00 0.00 605.00
Equity Dividend Rate (%) 65.00 65.00 60.00 110.00 105.00
BALANCE SHEET OF RELIANCE MAR 20 MAR 19 MAR 18 MAR 17 MAR 16

INDUSTRIES (in Rs. Cr.)
12 mths 12 mths 12 mths 12 mths 12 mths
EQUITIES AND LIABILITIES
SHAREHOLDER'S FUNDS
Equity Share Capital 6,339.00 6,339.00 6,335.00 3,251.00 3,240.00
TOTAL SHARE CAPITAL 6,339.00 6,339.00 6,335.00 3,251.00 3,240.00
Reserves and Surplus 418,244.0 398,983.0 308,297.0 285,058.0 236,936.0

0 0 0 0 0
TOTAL RESERVES AND SURPLUS 418,244.0 398,983.0 308,297.0 285,058.0 236,936.0

0 0 0 0 0
TOTAL SHAREHOLDERS FUNDS 424,583.0 405,322.0 314,632.0 288,309.0 240,176.0

0 0 0 0 0
NON-CURRENT LIABILITIES
Long Term Borrowings 178,751.0 118,098.0 81,596.00 78,723.00 77,866.00

0 0
Deferred Tax Liabilities [Net] 50,556.00 47,317.00 27,926.00 24,766.00 13,159.00
Other Long Term Liabilities 3,428.00 504.00 504.00 0.00 0.00
Long Term Provisions 1,410.00 2,483.00 2,205.00 2,118.00 1,489.00
TOTAL NON-CURRENT LIABILITIES 234,145.0 168,402.0 112,231.0 105,607.0 92,514.00

0 0 0 0
CURRENT LIABILITIES

Short Term Borrowings 51,276.00 39,097.00 15,239.00 22,580.00 14,490.00
Trade Payables 71,048.00 88,241.00 88,675.00 68,161.00 54,521.00
Other Current Liabilities 186,787.0 73,900.00 85,815.00 60,817.00 54,841.00

0
Short Term Provisions 1,072.00 783.00 918.00 1,268.00 1,170.00
TOTAL CURRENT LIABILITIES 310,183.0 202,021.0 190,647.0 152,826.0 125,022.0

0 0 0 0 0
TOTAL CAPITAL AND LIABILITIES 968,912.0 775,745.0 617,525.0 546,746.0 457,720.0

0 0 0 0 0
ASSETS
NON-CURRENT ASSETS
Tangible Assets 297,847.0 194,895.0 191,879.0 145,486.0 91,477.00

0 0 0 0
Intangible Assets 8,624.00 8,293.00 9,085.00 9,092.00 39,933.00
Capital Work-In-Progress 15,638.00 105,155.0 92,581.00 128,283.0 97,296.00

0 0
Other Assets 0.00 0.00 0.00 0.00 0.00
FIXED ASSETS 334,436.0 314,745.0 300,447.0 287,319.0 238,289.0

0 0 0 0 0
Non-Current Investments 419,073.0 272,043.0 171,945.0 140,544.0 112,630.0

0 0 0 0 0
Deferred Tax Assets [Net] 0.00 0.00 0.00 0.00 0.00
Long Term Loans And Advances 44,348.00 31,806.00 17,699.00 10,418.00 16,237.00
Other Non-Current Assets 4,458.00 4,287.00 3,522.00 2,184.00 0.00
TOTAL NON-CURRENT ASSETS 802,315.0 622,881.0 493,613.0 440,465.0 367,156.0

0 0 0 0 0
CURRENT ASSETS
Current Investments 70,030.00 59,640.00 53,277.00 51,906.00 39,429.00
Inventories 38,802.00 44,144.00 39,568.00 34,018.00 28,034.00

Trade Receivables 7,483.00 12,110.00 10,460.00 5,472.00 3,495.00
Cash And Cash Equivalents 8,443.00 3,768.00 2,731.00 1,754.00 6,892.00
Short Term Loans And Advances 15,028.00 4,876.00 3,533.00 4,900.00 11,938.00
OtherCurrentAssets 26,811.00 28,326.00 14,343.00 8,231.00 776.00
TOTAL CURRENT ASSETS 166,597.0 152,864.0 123,912.0 106,281.0 90,564.00

0 0 0 0
TOTAL ASSETS 968,912.0 775,745.0 617,525.0 546,746.0 457,720.0

0 0 0 0 0
OTHER ADDITIONAL INFORMATION
CONTINGENT LIABILITIES,
COMMITMENTS
Contingent Liabilities 68,624.00 111,869.0 66,970.00 73,386.00 79,905.00

0
CIF VALUE OF IMPORTS
Raw Materials 0.00 0.00 0.00 0.00 146,516.0

0
Stores, Spares And Loose Tools 0.00 0.00 0.00 0.00 0.00
Trade/Other Goods 0.00 0.00 0.00 0.00 0.00
Capital Goods 0.00 0.00 0.00 0.00 13,897.00
EXPENDITURE IN FOREIGN EXCHANGE
Expenditure In Foreign Currency 260,280.0 307,558.0 221,977.0 0.00 8,013.00

0 0 0
REMITTANCES IN FOREIGN
CURRENCIES FOR DIVIDENDS
Dividend Remittance In Foreign Currency -- -- -- -- 1,311.00
EARNINGS IN FOREIGN EXCHANGE
FOB Value Of Goods -- -- -- -- 137,634.0

0
Other Earnings 284,196.0 214,337.0 169,763.0 -- 198.00

0 0 0

BONUS DETAILS
Bonus Equity Share Capital 5,188.89 5,188.89 5,188.89 2,108.56 2,108.56
NON-CURRENT INVESTMENTS
Non-Current Investments Quoted Market 27,475.00 12,937.00 12,182.00 15,991.00 30,647.00

Value
Non-Current Investments Unquoted Book 391,801.0 259,314.0 160,045.0 124,851.0 83,583.00

Value 0 0 0 0
CURRENT INVESTMENTS
Current Investments Quoted Market Value 31,814.00 24,017.00 13,133.00 10,731.00 9,949.00
Current Investments Unquoted Book Value 38,216.00 35,623.00 40,144.00 41,175.00 29,870.00
CHAPTER – 6
LEARNING EXPERIENCE
During the internship, I have learnt how to work in manufacturing sector with various
departments in the organization helped to know and understand how various
department work. It helped to improve in my communication skill.
I have learnt efficiently by working Researching and analyzing helped me to

understand the need of the customer and organization need wants.
It was a great experience while working out on project. I wish the company to get a
grand success in all its endeavors.
It is happy to know that all the staff and workers of the Reliance jio are practicing
systematic methods in their work to give the quality of work and performance.

BIBLIOGRAPHY
WWW.GOOGLE.COM
WWW.RELIANCE.COM
WWW.SCRIBD.COM

ANNEXURES

1.introduction About The Internship

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RELIANCE INFOCOMM LIMITTED

1.INTRODUCTION ABOUT THE

Industry exposure is the most crucial part of the management

studies in which a student is.

The reliance groups founded by Dhirubhai H.Ambani (1932-2002)

But now reliance engaged in energy ,petrochemicals ,textiles, retail,

citizenship, and caring.

its main vision

" Growth has no limit at Reliance .I keep revising

NEED FOR STUDY

METHODS OF DATA COLLECTION

Internal secondary data

● External secondary data

DEPT. OF MBA VEERAPPA NISTY ENGINEERING COLLEGE, SHORAPURPage 2

LIMITATIONS OF THE STUDY

1. The study includes collection of the data through secondary data

2. The study based on available sources .mainly from websites .

3. There is no interrogation with employees and with management.

4. The study had limited time to collect information.

5. The study is limited in terms of its respondents.

6. Mainly depends on web information .

DEPT. OF MBA VEERAPPA NISTY ENGINEERING COLLEGE, SHORAPURPage 3

Founder Dhirubhai H.Ambani

Year of started 1932

Located Headquartered in Mumbai

Reliance Groups founded by Dhirubhai H.Ambani (1932-2002) is a India's

DEPT. OF MBA VEERAPPA NISTY ENGINEERING COLLEGE, SHORAPURPage 5

RELIANCE JIO INFOCOMM LIMITED

Type Subsidiary of Reliance industries

Founder Mukesh Ambani

Headquarters Nairman point Mumbai

Sandeep (managing director)

products fixed line telephone

internet services , OTT services ,

Revenue 18632 crore (US$2.6 billion )

DEPT. OF MBA VEERAPPA NISTY ENGINEERING COLLEGE, SHORAPURPage 6

Reliance infocomm limited was started by the

entry of the jio network in Indian telecommunication is the great revolution

The company was registered in Ambawadi , Ahmedabad , Gujarat on

DEPT. OF MBA VEERAPPA NISTY ENGINEERING COLLEGE, SHORAPURPage 7

The 4G services were launched internally on 27 December 2015 .The

It mainly engaged in telecommunication . Reliance groups founded by

But now reliance engaged in energy ,petrochemicals ,textiles, retail,

DEPT. OF MBA VEERAPPA NISTY ENGINEERING COLLEGE, SHORAPURPage 8

" Growth has no limit at Reliance .I keep revising my vision.

Only when you can dream it, you can do it"

The Reliance Groups founded by Dhirubhai H.Ambani (1932-2002) is a

Reliance infocomm limited . With the tag line of " Jio

In February 2016 jio announced a global alliance of Mobile Network

DEPT. OF MBA VEERAPPA NISTY ENGINEERING COLLEGE, SHORAPURPage 10

DEPT. OF MBA VEERAPPA NISTY ENGINEERING COLLEGE, SHORAPURPage 11

D) Product and services

The company launched its 4G broadband services launched on 2016.

JIO has also market co-branded mobile phones

LYF smart phones

DEPT. OF MBA VEERAPPA NISTY ENGINEERING COLLEGE, SHORAPURPage 12

In June 2015 , jio entered into an agreement with domestic handset

JIO browser - a web browser for Android devices

JIO chat - instant messaging app

JIO cinema - online HD videos library

DEPT. OF MBA VEERAPPA NISTY ENGINEERING COLLEGE, SHORAPURPage 13

JIO heath - health service app JIO news