INTERNSHIP REPORT ON

“Organisation Study at RELIANCE INFOCOMM LIMITED”

Submitted By

MAHESH.BADIGER

(USN: 3VN19MBA06)

Submitted To

VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI

In partial fulfilment of the requirements of the award of degree of
MASTER OF BUSINESS ADMINISTRATION

Under the Guidance of

Prof. MANASA POLAMPALLI

MBA Department,
VNE College, Shorapur

DEPARTMENT OF MBA
VEERAPPA NISTY ENGINEERING COLLEGE, SHORAPUR.
 2020-2021

VEERAPPA NISTY ENGINEERING COLLEGE,

SHORAPUR-585224 Dist: YADGIR
Ph: 08443-292001, 292044; Fax: 08472-229835;
E-mail: veerappanistyec@hotmail.com; www.veerappanistyec.org

DEPARTMENT OF
MASTER OF BUSINESS ADMINISTRATION
CERTIFICATE
This is to certify that MAHESH.BADIGER bearing USN: 3VN19MBA06 , is a
Bonafide Student Of Master Of Business Administration Course Of The Veerappa Nisty
Engineering College, Shorapur, Batch 2020-2021, Affiliated To Visvesvaraya Technological
University, Belagavi. Project report on “Organisation Study at RELIANCE INFOCOMM
LIMITED” is prepared by him under the guidance of Prof.Manasa Polampalli, in partial
fulfilment of the requirements for the degree of Master of Business Administration of
Visvesvaraya Technological University, Belagavi, and Karnataka, India.

Signature of Internal guide Signature of HOD Signature of Principal

____________________________________________________________________________
Viva-voce Examination Date:
Signature of Internal examiner Signature of External examiner
Name & Affiliation Name & Affiliation

DECLARATION
I MAHESH BADIGER hereby declare that this Organisation Study
conducted at RELIANCE INFOCOMM LIMITED is record of independent
work carried out by me under the guidance of PROF.MANASA
POLAMPALLI and external guidance by________________________
I also declare that this organisation study is towards the partial of the university
regulation for the award of degree of Master of Business Administration by
Visvesvaraya Technological University, Belagavi.
I have undergone an organisation study for a period of four weeks. I further
declare that this organisation study is based on the original study undertaken by
me and not been submitted for the award of any degree from any other
University/Institution.
Disclaimer
The enclosed document is the outcome of a student academic assignment, and
does-not represent the opinions/views of the University or the institution or the
department or any other individuals referenced or acknowledged within the
document. The data and information studied and presented in this report have
been accessed in good faith from secondary sources/web sources/ public domain,
including the organisation’s website, solely & exclusively for academic purposes,
without any consent/permission, express or implied, from the organisation
concerned. The author makes no representation of any kind regarding the
accuracy, adequacy, validity, reliability, availability or completeness of any
data/information herein contained.

Place: Shorapur Signature of Student signature

Date: USN: 3VN19MBA06
 ACKNOWLEDGEMENT

The successful completion of any task would be incomplete without mentioning the
people who had made it possible and whose constant guidance and encouragement secured us
our success. I consider it as a privilege to express a few words of gratitude and respect to all
those who guided and inspired me in completing this project work.

First of all, I thank my parents, guardians and god whose internal love and support is
always with me.

My special thanks to Dr. RAVINDRAKUMAR M. NAGARALE, Principal, VNEC and

PROF.GANGADHAR HUGAR Head of the Department (HOD) who have guided me in
undertaking this Organisation study.

I extend my sincere thanks to my internal guide Prof. MANASA POLAMPALLI for

being constant source of encouragement, inspiration and support to me during my project
work.
 TABLE OF CONTENT

Chapters Particulars Page. No

Chapter- I Introduction about the Organisation & 01-03
Industry.
Chapter- II Organization Profile: 04-16
a) Back ground,
b) Nature of business,
c) Vision mission, quality policy
d) Workflow model
e) Product/service profile
f) Ownership pattern
g) Achievements/awards if any
h) Future growth and prospects

Chapter- III Mckensy’s 7S framework and Porter's Five 17-26

Force Model with
special reference to Organization under
study.

Chapter- IV SWOT Analysis 27-31

Chapter- V Analysis of financial statements 32-38
Chapter- VI Learning experience. 39
 LIST OF TABLES

TABLE NO. TOPICS PAGE NO.

01 Organisation Profile 04

02 Analysis of Financial Statement Of Reliance Infocomm Limited 32-38

 LIST OF GRAPHS

GRAPHS NO. TOPICS PAGE NO.

01 STRIKER ENROLLMENT 22

02 Annexure 42
 Executive summary
The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India’s largest private
sector enterprise, with businesses in the energy and materials value chain. Dhirubhai Ambani
founded Reliance as a textile company and led its evolution as a global leader in the materials
and energy value chain businesses. Reliance Retail is the retail business wing of the Reliance
business. Many brands like Reliance Fresh, Reliance Footprint, and Reliance Time out,
Reliance digital, Reliance Wellness, Reliance Trends and Reliance Jewel come under the
Reliance Retail brand. In November 2007, Reliance announced its foray into the branded
jewellery market.

Reliance Fresh is the retail chain division of Reliance Industries of India which is headed by

Mukesh Ambani.

Reliance has entered into this segment by opening new retail stores into almost every
metropolitan and regional area of India. There are 124 stores in Delhi and NCR and lot more to
come. Delhi and NCR are divided into four clusters- the North and Central cluster, the East
cluster, the South and Faridabad cluster and the West and Gurgaon cluster. For the survey on
consumer behaviour, the North and Central and the East clusters were covered. Objective was
to find the satisfaction level of customers with the stores considering parameters like
assortment, quality, pricing, promotions and service. A study about the competition was also
done. Competition study was done for both the organized and unorganized sector. The major
competitors are KBs Fair Price, Big Apple, more., Sabka Bazaar,Spencers’, 6 Ten, Big Bazaar,
Vishal Mega Mart. Primary data was collected through questionnaires. In the North and Central
cluster, 14 stores were surveyed and in the East, 16 stores were done.