Üzleti idegen nyelv 2 ZH

11 Products
1 places of business for selling goods to customers (shops, stores, kiosks, etc.) outlets

2 all the different products, brands and items that a company sells product mix

3 businesses that sell goods or merchandise to individual consumers retails

4 a graphic image or symbol specially created to identify acompany or a product logo

5 wrappers and containers used to enclose and protect a product packaging

6 the extent to which consumers are aware of a brand, and know its name recogniton

7 surfaces in a store on which goods are displayed shelf

8 the sales of a company expressed as a percentage of total sales in a given market share

9 consumers who buy various competing products rather than being loyal to a particular brand
switchers

12 Marketing
1. all the companies or individuals ('middlemen') involved in moving
goods or services from producers to consumers distribution channel
2. an intermediary that stocks manufacturers' goods or merchandise,
and sells it to retailers and professional buyers wholesaler (nagykereskedő)
3. dividing a market into distinct groups of buyers who have different
requirements or buying habits market segmentation
4. making aproduct (appear to be) different from similar products offered
by other sellers, by product differences, advertising, packaging, etc. product differentation
5. possibilities of filling unsatisfied needs in sectors in which a company
can proftably produce goods or services market opportunities
6. setting a high price for a new product, to maket maximum revenue
before competing products appear on the market market penetration
7. someone who contacts existing and potential customers, and tries to
persuade them to buy goods or services sales representative
8. the attributes or characteristics of a product, such as slze, shape,
quality, price, reliability, etc. product features
9. the extento which supply or demand (the quantity produced or
bought) of a product responds to changes of price price elasticity
10. the strategy of setting a low price to try to sell a large volume and
increase market share market skimming

penetration- áttörés
distribution-elosztás
elasticity-rugalmasság
skimming-lefölözés
features-tulajdonság
representative-megbízott
 13 Adverising
1 companies that design advertising for clients advertising agencies

2 the advertising of a particular product or service during a particular period of time advertising
campaign

3 the statement of objectives that a client works out with an advertising agency brief

4 a defined set of customers whose needs a company plans to satisfy target customers

5 the amount of money a company plans to spend in developing its advertising and buying media
time or space budget

6 the choice of where to advertise in order to reach the right people media plan

7 choosing to spend the same amount on advertising as one's competitors comparative-parity

method

8 a small amount of a product given to customers to encourage them to iry it free samples

9 free advertising, when satisfied customers recommend products to their friends word-of-mouth

10 trying to get consumers to forward an online marketing message to other peopl viral-marketing

14 Banking

1 Find the words or expressions in the text which mean the following:

1 monev olaced in a bank desposits

2 a sum of money borrowed from a bank loan

3 the monev invested in a business capital

4 certificates representing part-ownership of a company stocks shares

5 certificates of debt issued by governments or companies to raise money bond

6 when one company combines with another one merger

7 when one company offers to buy or acquire another one takeover bid

8 buying and selling stocks or shares for clients stockbroking

9 all the investments owned by an individual or organization portfolio

10 the profits made on investments returns

11 unable to pav debts or continue to do business bankrupt

12 the ending or relaxing of legal restrictions deregulation

13 a group of companies, operating in different fields, which have joined together conglomerate

14 the price paid for borrowing money, paid io the lenders interest

1 credit rating B estimates of people's ability to fulfil their financial commitments

2 default C failure to repay a loan

3 collateralized E with property or another asset used as a guarantee of payment

4 cash flow D the money generated by an investment

5 write off A cancel a bad debt or a worthless asset from an account

15Venture Capital

1 what an organization can do better than its competitors compatitive advantage

2 able to continue over a period of time sustainable

3 the sales businesses expect to achieve in a particular period of time sales forecasts

4 where total costs equal total income from sales and the company makes neither a

profit nor a loss break-even point

5 the total income received by a business before any expenses are paid revenue

6 an inveslor's plan for getting their investment back and potentially realizing a profit exit strategy

7 the people who establish a company or other organization founders

8 the people who are employed in an organization personnel

16 Bonds

1 Find words in the text that mean the following:

1 the money a company receives minus the money it spends during a certain period cash flow

2 part ownership of a company in the form of stocks or shares equity

3 funds operated by investment companies that invest people's money in various assets mutual
funds

4 funds that invest money that will be paid to people after they retire from work pension funds

5 the amount of capital making up a bond or other loan principal

6 the length of time for which a bond is issued (until it is repaid) maturity

7 the amount of interest that a bond pays coupon

8 unable to pay debts insolvent bankrupt

9 people or institutions towhom money is owed creditors

10 payments by companies to their shareholders dividends

11 businesses that buy and sell securities market makers

12 the price at which a buyer is prepared to buy a security at a particular time bid price

13 the price at which a seller is prepared to sell a securiiy at a particular time offer price
14 the rate of income an investor receives from a security yield