Additional Resources - Foncho Ramírez-Corzo domestika.

org

Final Project
Additional Resources - Foncho Ramírez-Corzo domestika.org

Cultural Tensions Best Brand Self

We believe that our

The vehicular chaos life in the city would

in Lima generates The most effective,
high levels of stress clean, and economical
be better if we
in a population that solution for short-
wastes all of its time
adapted more
distance commutes.
and money stuck in effective and clean
traffic.
ways to travel short
distances every day.
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Why
What
To make the population's
daily transit more effective.
How
How

Through micromobility
Why solutions and new technologies.

What

By selling scootersand electric

bicycles.
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Canvas
Model
Key Partners Key Activities Value Proposal Relationship with Segments
Purchase logistics Quality products Clients Students
Scooter Suppliers Digital marketing Service, and office workers
in China Available maintenance,
7 in all markets trust, and speed 4
Representative Agent Those who study or work
in the place of origin Quality/Price ratio approximately
who supervises the Key Resources 10 km from their homes
order High level of service Channels
Agent in the place and guarantee Urban and commercial
of origin Website
Bank to finance areas in Lima
Customs agent Facebook, Instagram
the first batch with good urban
Digital marketing WhatsApp
development
8 specialist 6 1 3 2

Cost Structure Sources of Income

Purchasing scooters and renting the warehouse Direct sales
Warehouse manager, accountant, and administrative staff Bank transfers and PayPal
Marketing expenses (specialists + investment in media)
9 5
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Hi, I'm Pedro and I work at a bank in the center of the financial district in
Lima. A few years ago I finished university and now I live with my girlfriend in

!
an apartment that’s small but full of love :) that’s in between our jobs.

I've always wanted to work among those tall buildings...big companies,

businesspeople, stores, cafés and restaurants...you can have a meeting or get
an interview on any corner.

The problem in this area is “the traffic.” There’s nowhere to park and in the
morning it takes me more than 40 minutes to get to the office...and I live
really close! On Sundays it takes me less than five minutes to make the same
journey. It’s that this city is chaos.

A while ago I noticed that they're installing bike lanes in the area and I've
seen some crazy people go by on bicycles while wearing ties. It’s not actually
such a bad idea, I could save a lot of time and use that time for other things,
but the idea of arriving at the office sweaty...mmm.
Additional Resources - Foncho Ramírez-Corzo domestika.org

Client Journey
Awareness Electric vehicles, micromobility

Consideration Electric scooters

Best scooter brands, safest scooters, compare

Comparison
scooters

Conversion Ninebot Scooters in Lima

SHARE
Only 5 min to the office! <3 my new scooter!!!
Additional Resources - Foncho Ramírez-Corzo domestika.org

Cash
Flow
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Additional Resources - Foncho Ramírez-Corzo domestika.org
Additional Resources - Foncho Ramírez-Corzo domestika.org

Scooters
Lima
Additional Resources - Foncho Ramírez-Corzo domestika.org

Scooters Lima
Website
Additional Resources - Foncho Ramírez-Corzo domestika.org

Content Map
Traffic

Vehicle Micromobility
Contamination Problem News

Time and Money

Scooters
LIMA

Technical
Maintenance
Characteristics
and Responses

Customer Product Testimonials

Service Ninebot

Delivery Offers
Additional Resources - Foncho Ramírez-Corzo domestika.org

Monday Tuesday Wednesday Thursday Friday

Week Vehicle Problem

01 Micromobility News
TRAFFIC

Week Ninebot Product Vehicle Problem Ninebot Product

02 WATERCOLOR CONTAMINATION OFFER

Week Vehicle Problem Customer Service

03 TIME AND MONEY DELIVERY

Week Ninebot Product Customer Service Ninebot Product

04 TESTIMONIALS MAINTENANCE OFFER
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Additional Resources - Foncho Ramírez-Corzo domestika.org

Ads
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Additional Resources - Foncho Ramírez-Corzo domestika.org

How do I want to use my time today?