Magister Manajemen

in

APPLIED
BUSINESS
ANALYTICS
A Breakthrough
of Strategic
Decision-Making
A Distinctive Proposition
The Magister Manajemen in Applied Business Analytics (MM-ABA)
Program is an MM program with a distinctive approach dedicated to
future business consultants or professionals in the business analytics
field. Skills attained through this program enable professionals to be
creative and sharply analytical in making sound business actions.
Students learn and equip themselves with the most comprehensive and
recent management tools enriched by real hands–on experience in
business companies. Students learn how to transform data analytics
findings into strategic innovative business actions.
Through the academic and practical business learning, students are
equiped with the sensibility and agility in formulating strategic decisions
when faced with challenging business environment. Lectures are led by
faculty members who are subject-matter experts in business
management, along with accomplished professionals from various
business industries.
A 360 Degree Approach
The MM-ABA program encompasses three pillars of learning in its
process: understanding fundamental business management concepts,
mastering creative and analytical skills, as well as experiencing
business practices. The program shapes the student’s thinking process
to one that is systematic and comprehensive. The students also get
hands-on experience in real business to execute improvement projects
or propose and implement new projects in their respective companies.
All these, enriched by real experiences, enable students to deliver their
knowledge of management concepts and tools to solve business
problems comprehensively.
The students’ analytical skill is built starting from beginning of the
program through cases discussion, data-based problem identification
and analytics. With the acquired skills, students are expected to be able
to discover innovative ideas and transform them into effective solutions
in accordance with the business situation.

A TA - D R I V E N
D

Practice Creative &

Experience Analytical Skill

Fundamental
Business Concept

BU S
SIN O N
ESS AC TI
 The Curriculum

TRIMESTER SUBJECT CREDIT UNIT

Data-Driven Organization 0
MATRICULATION Managerial Accounting 0
Business Process Framework 0

Business Analytics Methods 3

TRIMESTER 1 Data-Driven Marketing 3
Financial Analytics 3

Big Data 3
TRIMESTER 2 Operation Modeling 3
Human Capital Analytics 3

Business Intelligence 3
TRIMESTER 3 Strategic Analytics 3
Business Performance Management 3

TRIMESTER 4 Business Model Innovation 3

Business Analytics Project Proposal 2

TRIMESTER 5 Business Analytics Project 4

TOTAL CREDIT 36
 The Application
ADMISSION
REQUIREMENTS
Undergraduate degree (S-1)
Preferably has work
experience(s)
Completed registration
form
Pass the admissions tests:
1. English Language
Aptitude Test (TOEFL ≥
500, IELTS ≥ 6)
2. Academic /Scholastic
Ability Test (TPA ≥ 500)
3. Personality assessment
4. Panel interview
The admissions tests can be
waived by presentation of
GMAT ≥ 500
ADMISSION PROCESS
AND REQUIRED DOCUMENTS
On-line admission registration:
https://admissions2.prasetiyamulya.
ac.id
Legalized copy of Bachelor Degree
Certificate from accredited universities
Legalized copy of Academic Transcript
A 150-word self-motivation statement
essay
Legalized copies of certificates (if
available): TOEFL/IELTS, TPA(Govt.
Official Test) or GMAT
Two (2) recommendation letters
Copy of valid ID card/driving
lisence/passport
Two (2) colored photograph, size 3x4
cm (head and face )
 Universitas Prasetiya Mulya

Prasetiya Mulya (literally meaning a “Noble With even stronger commitment to

Pledge”) was conceived by prominent
Indonesian business leaders who avowed a
noble pledge to develop this country by
means of providing top-notched business
education to the nation. An erstwhile
Management Institute pioneering the MBA
program in Indonesia in 1982 Prasetiya
Mulya has since burgeoned
transforming itself into Universitas Prasetiya
Mulya.
its original vision and mission, the
university carries a new spirit to
address the growing complexities
and challenges. In fact, it is no
overstatement to assert that
Prasetiya Mulya has always been as a
center of excellence to all its
fast stakeholders and partners—business
entrepreneurs, professionals and
scholars.

FROM
TANGERANG

FROM TOLL JAKARTA - MERAK FROM

MERAK JAKARTA
IKEA
KARAWACI
ALAM
SUTERA
JAVA SEA
JL. RAYA SERPONG

FROM LIVING LEGEND

North
Jakarta GADING SERPONG WORLD BOARDING HOUSE
Soekarno Hatta West
Central
Jakarta
DAMAI RESIDENCES
International Jakarta
INDAH
Airport
DKI JAKARTA East GOLF FUTURE DEVELOPMENT
BANTEN PROVINCE PROVINCE Jakarta

Tangerang
UNIVERSITY
South
Jakarta JL. BSD BOULEVARD UTARA SCHOOL
BSD City BSD HOSPITAL
PLAZA
RETAIL / MALL
LULU
WEST JAVA PROVINCE ITC BSD LANDMARK
HOTEL
JL. PAHLAWAN SERIBU

TERAS KOTA
FROGGY GIANT EKA
INDONESIA FORESTA HOSPITAL
JL. LETNAN SUTOPO

CONVENTION
EXHIBITION (ICE)/ JL. BSD GRAND BOULEVARD
BINTARO
JL. SINAR MAS BOULEVARD

JL. BSD RAYA UTAMA

HOTEL SANTIKA
PREMIERE MARKETING
OFFICE BSD THE
THE BREEZE GREEN

PASAR
MODERN TOLL JAKARTA
- SERPONG
AEON FROM
MALL JAKARTA

RAIL WAY: SERPONG -

JAKARTA (TANAH ABANG) JL. CIATER RAYA
CISAUK RAWA
STATION BUNTU FROM PAMULANG/CIPUTAT
STATION

BSD CAMPUS
UNIVERSITAS PRASETIYA MULYA
Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339
P. (021) 304 50 500 F. (021) 304 50 505 HP. 0812 1983 1982
mm@pmbs.ac.id www.pmbs.ac.id

This material is printed on May, 2020.

For updated info, further programs offering and detailed direction, please click www.pmbs.ac.id